Discovery Real-life Entertainment: Integration and Innovation

Discovery Real-life Entertainment: Integration and Innovation

April, the Blooming Season — Discovery’s “Explore the Impossible” Celebrates One Year. April 19, 2019 marked the first anniversary of the global launch of the Discovery Adventures Moganshan Park. Introduced and incubated by APAX Recreation, and successfully venture-funded, this world-class IP has earned global acclaim for its innovative business model. Following the successful establishment of the first Discovery Adventures Moganshan Park in Deqing County, Zhejiang Province, the brand is set to expand globally. Within the next two years, flagship Discovery Adventures parks will be developed in Sichuan, Guangxi, Beijing, Shandong, Hainan, and other locations.

Based on the broader landscape of China’s cultural and tourism industry and a keen insight into market trends, APAX Recreation continues to innovate and push boundaries, pioneering an integrated development path that combines culture, sports, tourism, and education. By successfully incubating the international IP Discovery Adventures Moganshan Park, and leveraging its professional R&D and operational capabilities along with a unique business model, APAX Recreation injects new content and experiences into renowned tourist destinations. This truly realizes the vision of all-for-one tourism, deeply integrating real-life entertainment with the cultural tourism industry, and opening up a new chapter for the contemporary tourism sector.

The successful incubation of the first Discovery Adventures Moganshan Park offers outdoor enthusiasts a brand-new immersive experience through the theme park format of “real-life entertainment.” Visitors can embrace the mission of “exploring nature and discovering oneself” through personal experience. The globally held launch event on April 19 last year infused new meaning into the three key elements of eco-tourism, science education, and outdoor sports, attracting more people to personally experience the soul-stirring impact brought by “real-life entertainment.”

In the future, APAX Recreation will continue to integrate high-quality global resources, using the Greater China region as the core development zone to build more theme parks that reflect local characteristics, bringing renewed meaning to the three core elements of eco-tourism, science education, and outdoor sports. It will gradually replicate this successful model worldwide, defining the future trends of outdoor adventure through innovation, and enabling outdoor enthusiasts from around the globe to step into the journey of “From Zero to Hero” together.