Discover a New Lifestyle in Cultural Tourism and Resort Development

Discover a New Lifestyle in Cultural Tourism and Resort Development

       Made its Debut at SWTF, Winning the “Most Popular Booth” Award

On April 21, the 16th Shanghai World Travel Fair (SWTF), jointly organized by the Shanghai Municipal Administration of Culture and Tourism and VNU Europe Exhibitions Group, came to a close. The four-day exhibition attracted 750 tourism government agencies, industry associations, tourism organizations, tourism technology providers, destination product suppliers, travel agencies, and professional visitors from 53 countries and regions around the world, delivering a global cultural tourism feast.

At the exhibition, HowToTrip (invited to participate) showcased its carefully developed three major product systems — “HowToTrip International Tourism Resort,” “HowToTrip VILLAGE,” and “HowToTrip CITY” — along with four asset-light services: “Scenic Area Planning & Consulting,” “Hotel Brand Output & Entrusted Management,” “Cultural Tourism Performing Arts,” and “Scenic Area Management Consulting & Trusteeship.” These received widespread attention and acclaim, earning the “Most Popular Booth” Award at the 2019 Shanghai World Travel Fair.

In-depth Exchanges to Promote Cooperation Discussions

During the exhibition, through live broadcasts, videos, images, text, and presentations, HowToTrip comprehensively displayed its product systems and business structure. It engaged in discussions with numerous cultural tourism project stakeholders, heads of tourism government departments, and IP project owners who visited out of interest, and had preliminary in-depth exchanges with cultural tourism project parties in multiple locations including Qingdao (Shandong), Nanjing (Jiangsu), and Yancheng (Jiangsu).

938,000people watched the live broadcastInteraction

As a popular booth during the exhibition, HowToTrip employed diverse exhibition methods, especially two live broadcasts that created two waves of excitement: during the first online live broadcast on April 18, interactive booth tours and expert live sessions attracted hundreds of thousands of netizens, becoming a hot topic in “moments.” In addition, through in-depth discussions with professional visitors, HowToTrip showcased its business and development vision, increasing visibility and expanding its reach.

During the second live broadcast on April 20, Peng Tingting, Executive Vice General Manager of HowToTrip, and Wang Fei, General Manager of the HowToTrip Brand Center, interacted online with viewers and answered questions on hot topics such as “rural complexes,” “cultural tourism integration,” “urban tourism destinations,” and “rural tourism.” This live session had 57,000 concurrent viewers and a total of 938,000 views, ranking on the recommended list of the “Yizhibo” platform’s popular charts.

Boosting the Development ofChina’s CulturalTourism Industry

As a core member enterprise of Century Golden Resources Group, HowToTrip is a comprehensive platform covering the entire industry chain, specializing in cultural tourism investment, IP incubation, independent R&D, planning and design, and scenic area operation and management. Since the opening of its first self-owned and operated five-star hotel — the Century Golden Resources Hotel in Fuzhou — in 2001, its hotel brands have spread across the country, making outstanding contributions to the development of China’s hotel and tourism industries. At the same time, HowToTrip has approached tourism resort investments with sincerity and dedication, and operations with diligence. From 2011 to date, it has completed investments and built three national 4A-level tourist attractions. Additionally, these three projects have been successively recognized as provincial and municipal-level research and practice education bases for primary and secondary school students, as well as provincial-level science education bases. Currently operating well with high praise from visitors, they have not only become cultural tourism landmarks in their respective cities but also comprehensively advanced rural revitalization and new urbanization driven by cultural tourism, creating local employment and entrepreneurial opportunities for tens of thousands.

Upholding the New Requirements of Cultural Tourism Integration in the New Era, HowToTrip Sets Off Anew. Based on national policies, benchmarking international frontiers, responding to consumption upgrades, and leveraging the happy ecosystem built by Century Golden Resources Group’s pillar industries — including real estate residential, star-rated hotels and cultural tourism, large shopping centers, financial capital operations, property management and services, and medical wellness and healthcare — HowToTrip focuses on “wellness, learning, research, and travel.” It has created three major product series: HowToTrip International Tourism Resort, HowToTrip CITY — an urban micro-resort entertainment center, and HowToTrip VILLAGE — a rural aesthetic lifestyle complex. These are tailored for mature tourist destinations with integrated landscapes, consumption-active and tertiary-industry-developed first- and second-tier cities, as well as villages with intact rural textures in suburban and peri-urban areas.

Three Major Product SeriesFocus onRegional Activation

Rooted in Century Golden Resources Group’s longstanding sense of social responsibility and mission, HowToTrip aims to create national and even global models that lead rural revitalization and regional activation in the new era.

Within the product matrix, HowToTrip International Tourism Resort is suitable for deployment within a one-hour traffic circle of first-tier cities. It is an international tourism resort complex integrating themed commerce, family entertainment centers, medical wellness and therapy, educational and social spaces, resort hotels, and cultural performances.

HowToTrip CITY is an urban tourism destination and family entertainment hub located in city centers, featuring celebrity IP travel-themed hotels, family entertainment centers, travel-themed restaurants, pop-up book digital theaters, and light extreme trend sports venues. It also incorporates a cultural tourism co-working space developed in partnership with the HowToTrip IP Alliance.

HowToTrip VILLAGE is a life aesthetics complex meticulously crafted to drive rural revitalization through tourism. Nestled within rural settings, it combines local culture and distinctive rural tourism features, integrating boutique homestays, rural amusement parks, field training, cultural exhibitions, and specialty cuisines into a brand-new travel destination.