Love to Run, Love to Accompany – Kohler 2019 Great Wall Marathon to Kick Off on Mother’s Day

       The 2019 Great Wall Marathon will officially start on May 12th, Mother’s Day, with an overall scale of nearly 10,000 participants. The event will feature four categories: ultra-marathon, full marathon, half marathon, and mini marathon. As the title sponsor of the race, the globally acclaimed kitchen and bath brand Kohler will leverage its rich event experience to fully support this exciting marathon. With the theme “Love to Run, Love to Accompany,” Kohler has integrated its products into various runner services and prepared diverse interactive activities for participating families, ensuring that this Mother’s Day is filled not only with the loving company of family but also the warm companionship of Kohler.

       Before the race, Kohler launched a “Family Training Day” activity that the whole family can enjoy together. Coaches lead the family in warm-ups and share daily running tips and knowledge. Dads can accompany moms on a slow jog to rekindle romantic moments. Kids can also use the convenient and well-equipped kitchen facilities at the Kohler Design Center to make healthy, delicious, and playful fruit meals, leaving behind their love-filled signatures, allowing the whole family to enjoy the heartwarming time of savoring these loving treats.

       In addition, at the equipment pickup site, Kohler has meticulously planned several interactive zones, adding special creativity to fuel the run. In Kohler’s “DIY Love Iron-On Zone,” an upgrade from the usual pre-set text iron-on service, runners simply need to scan the Kohler QR code and follow the instructions to personalize their race shirts. Leave your own messages of blessing and encouragement on your race shirt to express your love for sports, life, and family. Meanwhile, in the “Pop Your Love” marble game zone, everyone can relive childhood by bouncing marbles, and lucky participants may even win Kohler gifts.

       Kohler has fully integrated its rich event experience into this year’s Great Wall Marathon, delivering more professional and considerate services as well as fun and engaging interactive experiences for runners. Along the race route, Kohler has set up multiple cooling spray stations featuring its shower products, offering runners a refreshing and enjoyable dual experience with its comforting water flow. At the finish line of the full marathon stands a large “Kohler Home,” where runners can enjoy professional post-race services and the comfort of being at home. First, let the Kohler drinking-water-grade spray shower rinse off the sweat, bringing you back to a clean and refreshed state before the race. Then head to the foot bath area created with Kohler’s professional water purification system for a quick cold therapy session to relieve post-exercise muscle soreness. Next, the Kohler water station provides high-quality purified water for a refreshing drink, quickly replenishing the body’s hydration. Finally, enjoy a real massage from Kohler’s massage sofas to instantly banish fatigue.

       The finish line of the mini marathon is a party of joy and love. Amidst the cheers of the cheer squad at the finish area, the family guardian “Baymax” greets every finishing runner with a loving hug. The “Surprise Changing Room” made with Kohler one-way mirror glass allows you to change clothes while watching the excitement outside, all under the safe companionship of Kohler products. Take as many photos as you like at the multiple photo zones set up on-site. In the uniquely designed Kohler kitchen scene presented in the “Kohler Kitchen Battle” bullet space, capture the most stunning photos for your social feed with a 120-degree bullet-surrounding setup. In the “Quick, Come Cool Off” zone, experience an immersive photo environment while enjoying the cool feeling brought by Kohler products. Beyond that, runners can also use Kohler products to help style mom in the “Style Mom with Me” personalized makeover zone, or win small Kohler gifts in the “You’re My Navigation” life-sized claw machine... In short, this Mother’s Day—how to have fun with mom and what gifts to give her—Kohler has thought of everything for you.

       Kohler has always been committed to promoting an elegant lifestyle and sharing healthy and uplifting living concepts with the public. Running, as a positive lifestyle, is also something Kohler has long and tirelessly advocated and supported. Since 2016, Kohler has independently organized Kohler Family Fun Runs in six major cities—Shanghai, Beijing, Guangzhou, Hangzhou, Qingdao, and Nanjing—encouraging every family to value physical and mental health and strengthen family bonds through shared exercise. This year marks Kohler’s second year of deep collaboration with the Great Wall Marathon. At this grand marathon event, Kohler will continue to promote a positive and healthy way of life.

Kohler, a global kitchen and bath brand founded in 1873 in Wisconsin, USA, has grown into one of the largest and oldest family-owned businesses in the United States, with over 30,000 employees today. Kohler has achieved remarkable success in four major fields—kitchen and bath, power and generators, interior furnishings, and hotels and golf—and has become a global leading brand.