Must-buy viral snacks in Thailand in 2019: Masita seaweed snacks
Published: 2026-11-08
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Last updated 2026-11-08 — Happy Tea House Asia-Pacific Outdoor Exhibition 2019, returning to simplicity, returning to the original aspiration, enjoying a moment of leisure. Going back to 1995, when the Sunwant Company was established. Taking this as a milestone, China's outdoor industry has been developing for over 20 years. During this period, the Chinese outdoor industry has witnessed the growth of many enterprises and also accompanied many people through their youthful years ...
Recently, Masita seaweed snacks, adhering to its philosophy of closely integrating with pop culture, sponsored the Thailand Tourism Carnival Concert. One of the organizers of the concert was the Tourism Authority of Thailand, and the headline act was the once pan-China-Taiwan-Hong Kong superstar Pan Mei-Chen. Before and after the concert, many tourists were drawn to the Masita booth, either accepting trial samples handed out by staff or stopping to watch the brand’s new TV commercial featuring Nonkul, thus having their first close encounter with Masita seaweed snacks. In recent years, Masita seaweed snacks have shown increasing interest in the Chinese market. Since last year, the brand has been highly active—knowing that young people are fond of Thai celebrities, they hired Nonkul for an endorsement campaign. In the TV commercial, Nonkul shows everyone how to choose truly high-quality and delicious seaweed, and the brand also launched fan-benefiting activities on Weibo and WeChat to give back to Chinese consumers for their love of Masita seaweed. Not only that, the brand also sponsored events like the NEXT Bangkok concert by NCT’s WayV, and offered promotional deals at 7-Eleven and King Power duty-free stores in Thailand—all of which show that the brand is very “down-to-earth.” Masita seaweed snacks are a famous snack brand in Thailand. Their unique flavors won the International Taste Institute award in Brussels, Belgium. The original flavor, spicy flavor, and Korean-style spicy grilled flavor are all available on e-commerce platforms in China such as JD.com. They are not only crispy and delicious, rich in texture, but most importantly, contain no added monosodium glutamate.
In Thailand, Masita seaweed snacks also frequently appear in films and TV dramas. Thanks to the endorsement of numerous idol stars, fans often post photos with Masita seaweed on international platforms like Instagram and Facebook, all because of the brand’s extremely high national popularity. Songkran, the Thai New Year, is coming soon. If you plan to visit Thailand during Songkran, you can find delicious Masita seaweed snacks at major BIG C supermarkets, 7-Eleven branches, and King Power duty-free stores.
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