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Here's a chance to test ride the new Specialized Tarmac Roubaix—experience true cycling freedom...

Published: 2026-11-08 👁 101 views
Last updated 2026-11-08 — The 2019 Asia-Pacific Outdoor Exhibition will debut a brand-new Demo Day themed "Group Ride in Nanjing," offering cycling enthusiasts the opportunity to ride Specialized’s latest models designed for Paris-Roubaix or other top-tier high-end bike brands’ flagship models, tackling either a 50km (Experience Group) or 100km (Elite Group) urban ride through Nanjing...

Specialized recently unveiled its all-new high-end road bike, the Roubaix. It’s reported that the new frame is more aerodynamic than the professional-grade Tarmac SL6 and lighter than the latest Venge model, making it the most technologically advanced machine the company has ever built.“The most technically advanced machine”.



But such a top-tier, premium bike comes with a hefty price tag. Specialized has launched the Roubaix on its official Chinese website, with thebase model priced at ¥49,990 and the S-Works “belief-enhanced” version exceeding ¥80,000.Want to experience a high-end bike but deterred by the steep price?



Not a problem.

The Asia-Pacific Outdoor Exhibition Demo Day gives you that chance.



Although the 2019 Asia-Pacific Outdoor Exhibition can’t take you on a romantic ride through Turkey, it can offer you a customized one-day urban cycling adventure in Nanjing. The exhibition will feature a brand-new Demo Day themed “Group Ride in Nanjing,”providing cycling enthusiasts with the chance to ride Specialized’s latest models designed for Paris-Roubaix or other top-tier high-end bike brands’ flagship models on a 50km(Experience Group) or100km(Elite Group)urban cycling route through Nanjing.Check out city landmarks, experience a high-end bike, and become the coolest, trendiest rider on the streets of Nanjing.


Here’s a look at the Specialized bikes available for the 2019 Asia-Pacific Outdoor Exhibition Demo Day, including the newly launched Roubaix and high-end, premiumS-works Roubaixmodels, as well asflagship models like the Tarmac and Venge.With lightweight carbon frames and cutting-edge tech like SRAM eTap electronic shifting, can you wait to hit the road for an aerodynamic ride?



In addition to group rides and photo ops, the Demo Day also offers delicious brunch and afternoon tea breaks for participants to exchange riding techniques, gear insights, and share their cycling experiences.



A day of urban cycling, a day of freedom.The cycling culture that celebrates the spirit of freedom is being embraced by more and more people, and traveling with just a bike and a backpack has become a trendy and eco-friendly lifestyle.The Asia-Pacific Outdoor Exhibition hopes that events like the Demo Day will allow more people to experience the joy of cycling adventures, encouraging them to join in and have fun.



Think only Specialized is participating in the Demo Day? More information about other high-end bike brands is on the way. At the event,the Demo Day will feature at least 50 of the industry’s top-tier bikes.Stay tuned. After a day of Demo riding, why not explore the Shan Chuan Sports Market when you return to the exhibition? The market features a variety of cross-disciplinary experiences, including an outdoor food competition, the KAILAS CUP National Amateur Rock Climbing League, and children’s balance bike races. In addition, the Asia-Pacific Outdoor Exhibition will host outdoor knowledge workshops and sports experience sessions. Beyond cycling, other outdoor activities across various fields are worth checking out.



Want to sign up for the experience?


Registration details will be announced soon—stay tuned.

Limited spots available — first come, first served, so hurry!




Asia-Pacific Outdoor ShowRegistration is now open,

June 20–23, 2019 | Nanjing International Expo Center


Exhibition Inquiry Hotline


TEL:025-86891013, 025-86891506

025-86891551, 025-86891519

E-mail:outdoor-show@nfexpo.com


Visitor Inquiry Hotline


TEL:025-86891507

E-mail:sunnycao@nfexpo.com



Scan the QR code to join nowAsia-Pacific Outdoor Show!

For more information,

please visit the official Asia-Pacific Outdoor Show website.

www.outdoor-show.com.cn


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