The global multi-category sporting goods trade platform, ISPO Shanghai 2019 — Asia (Summer) Sporting Goods and Fashion Exhibition, will kick off on July 5–7 at the Shanghai New International Expo Centre.

The global multi-category sporting goods trade platform, ISPO Shanghai 2019 — Asia (Summer) Sporting Goods and Fashion Exhibition, will kick off on July 5–7 at the Shanghai New International Expo Centre. The event will gather key domestic and international brands across various categories, further promoting the industry's development through cross-boundary integration and connectivity. While building a professional trade platform, it also attracts sports enthusiasts and end consumers, expanding brand promotion channels.

Over the past few years, the sports industry has gone through phases of policy stimulus, capital fervor, explosive growth, and gradual slowdown. After various trials, the market has gradually stabilized, and industry practitioners have gained a deeper understanding of the sector. More professionals now recognize that the development of the sports industry relies on effective coordination across all segments and adherence to market logic. There needs to be a rational view of industry fluctuations. Relying solely on passion is not enough for sustainable growth; organic integration within and beyond the industrial chain, and leveraging the radiating effects of industrial economics, have become the choice for more stakeholders.

Six major sectors unite — scenarios and experiences break cognitive barriers

ISPO Shanghai 2019 will bring together brands from six sectors: fitness, running, outdoor and skiing, water and diving, sports fashion, and supply chain, comprehensively showcasing the latest trends and developments in the global sports market.

This edition’sOutdoor and Skiingsection will feature exhibitors such as 93TEAM, AIRINOM, ANTOPT, ARYS, BLACK DEER, BOSMA, BURRON, DEXSHELL, DISHANG, FALKE, FIRE-MAPLE, FOCUS, HELATILA, JORDAN, KENMONT, KEMPGEAR, MAC IN A SAC, MEI, ME NATURE, NEXTOUR, RION, SANTIC, SKLONG, SNOWLINE, TANTU, TITTALLON, VENEX, WALLTOPIA, ZEALWOOD, and others.

Running & Fitness section:Brands including BOOSTER, BODYWEAR, BUFF, CANCOOL, EVEPILATES, HANDRAGON, GOODYEAR, LEEVY, NAOSS, RISING, RUNTIGER, SIDAS, SINEWY, SOGUI, SPART, TECHSPORT, TECNICA, UTO, UYN, WEAK IT, XSTAR, YVETTE, ZOANO will exhibit.

Water Sports & Diving section:Brands such as AKUNA WUD, CPL, DAN, E-EIGHT, HITURBO, PADI, PROBLUE, REANSON, SDI TDI ERDI, SSI will participate.

Supply Chain section:Brands including AEGIS, BEIFANG, GOLDEN HORIZON, JIEMEIER, SEE, LAN LIAN, OTT, RBR, ROMROL, SAB, SUNSHINE-TEX, WINTEX, XICHUAN, SQ GROUP, XINWEI, YACHANG will be present.

ISPO Shanghai 2019 will not only see debut appearances by brands such as AIRINOM, ARYS, EVEPILATES, UYN, and WALLTOPIA, but also the highly anticipated return of familiar names like FIRE-MAPLE, BLACK DEER, TITTALLON, UTO, and ZEALWOOD.

Meanwhile, theChina Ski Industry Alliance (Golden Snowflake Ski Industry Alliance),dedicated to accelerating the development of China’s skiing industry,will bring 18 member companies to exhibit in the newly establishedSkiing Zone.

The ADEX Asia Dive Expo, which gathers high-quality Asian diving brands and service providers, will make its first appearance in Shanghai and join forces with ISPO to set up a dedicated Diving Zone.

Additionally, the event will feature special zones such as anOutdoor Aesthetics Scenario Display Area, Ice & Snow Sports Experience Zone, Women’s Sports Collection Experience Zone, Home Fitness Scenario Display Area, Water Sports Display Experience Zone, and Running Products Collection Experience Zone,using scenario-based and experiential formats to present emerging trends that break conventional perceptions and shatter stereotypes about sports.

High-level industry forums provide multi-angle insights into the development of the sports industry

The ISPO Sports Industry Forumhas consistently focused on key industry topics, offering ideas and solutions for the development of the sports sector. ISPO Shanghai 2019 will shift its focus to issues such as consumption upgrades in the sports market, the consumption behavior and needs of women and children, the inspiration of camp education for the outdoor market, and analysis of the development of international youth sports training.

One of the main purposes of this year's ISPO Retailer Forum is to provide practical solutions for retailers.To this end, ISPO has specially invited store operators who have achieved notable success in retail to share their experience in areas such as community marketing for stores, multi-category hybrid store brands, and category combination strategies. Professional instructors will also be invited to impart essential knowledge on store operations, including visual merchandising aesthetics and community viral growth.

The "Water Industry" at ISPO Shanghai 2019 has been comprehensively upgraded — extending from above water to underwater — with the grand launch of the Water Sports & Diving Industry Forum.Experts in the industry, brand representatives, seasoned enthusiasts, and opinion leaders will be invited to discuss hot topics such as the integration of entertainment, fashion, and technology with water sports, and the development of the diving industry, all from the perspectives of cross-sector and cross-format collaboration.

According to research, China has over 320 million football fans, including 120 million Bundesliga fans, which clearly demonstrates the demand for the Bundesliga in the Chinese market.The International Football Forum at ISPO Shanghai 2019 will collaborate with several top Bundesliga clubs to share insights on maintaining fan relationships through community activities, commercial cooperation with Chinese brands, and promoting youth training models..

In partnership with internationally renowned trend research institutions, ISPO has created a professional information platform tailored for designers and product managers — the ISPO Sports Fashion Trend Forum.It will provide on-site interpretations of the 2021/22 Spring/Summer functional textile trends and color cards, as well as global sports and color trends for the season. Meanwhile, ISPO Shanghai 2019 has once again invitedWang Chaoran, the designer for Li Ning’s New York Fashion Week collection and the lead designer for the Li Ning Classic series,to share innovations in design from the popular New York Fashion Week and the ARCHIVE collection. Additionally, the ISPO Functional Textile Trends Release (ISPO Textrends) will present the “2021/22 Spring/Summer ISPO Functional Textile Trends” on-site, showcasing the latest fabric and accessory materials, innovative concepts, as well as their performance, texture, and other advantages.

During the exhibition,the ISPO Global Design Award (ISPO Award) Select Exhibition Areawill offer an up-close look at products from over thirty award-winning domestic and international brands, including Blackyak, EngineBird, Kailas, Mammut, Mijia, Nitecore, and QOOL. A highlight will be Grüezibag’s outdoor sleeping bag named Biopod Down Wool Nature, which won the ISPO Award 2019 Product of the Year thanks to its 100% natural materials. At the same time,the event will also feature newly launched outstanding products from the first ISPO Global Outdoor Design Award (ISPO Award Outdoor Edition)..

The ISPO Emerging Brands Area (ISPO Startup Village)will also showcase numerous emerging brands, including CAREY DESIGN, TAFENG, TALUER, and TRICKCOO. Among them, CAREY DESIGN, the only Chinese brand shortlisted for the 2019 ISPO Brandnew Global Innovation Award, will bring eye-catching sports technology and concepts to inspire product design innovation within the sports industry.

Precise business matchmaking to develop potential cooperative resources

As an efficient communication bridge between premium business platforms and exhibitors,the ISPO Multi-Channel Business Matching Eventwill invite heads of social e-commerce, cross-border e-commerce, comprehensive e-commerce, and omnichannel distributors and buyers to engage in one-on-one discussions with brands on-site. At the same time, specially invited visiting groups such as designer, product manager, and buyer delegations, athlete groups, and running clubs will gather again to explore potential partners and exchange industry insights.

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