With Nanjing as its core, the nationwide expansion begins, and the Asia Outdoor Show and the "Ziran Pai" Carnival will make their debut in Tai'an in September!
On the morning of the 20th, Nanjing Yuanya International Exhibition Co., Ltd. officially signed a strategic cooperation agreement with the Tai'an International Convention and Exhibition Center. The Asia Outdoor Trade Show will collaborate with the 33rd Tai'an International Mountaineering Festival to jointly create the 2019 China Tai'an Sports Goods Expo and Ziran Pai Outdoor Carnival from September 5th to 8th this year. With a history of fourteen years, the Asia Outdoor Show will use the "Ziran Pai" Outdoor Carnival as a precursor and officially launch its nationwide tour model with Nanjing as its core.
(Leaders jointly unveiled the launching platform for the "Asia Outdoor Trade Show and 2019 China Tai'an Sports Goods Expo · Ziran Pai Outdoor Carnival")
Fourteen Years of Asia Outdoor: Innovation and Nationwide Expansion
The Asia Outdoor Trade Show (Asia Outdoor Trade Show), referred to as the Asia Outdoor Show, is a China-Germany cooperative exhibition project and a professional exhibition tailored for the Asian outdoor goods market. After fourteen years of development, the Asia Outdoor Show has become a well-known and professional trade and exchange platform for outdoor sports equipment and outdoor activity service products in China's outdoor industry, as well as a key bridge connecting the Asian outdoor market with the European and American markets.
In 2005, the Asia Outdoor Show was introduced to China from Friedrichshafen, Germany, and made its first appearance in Nanjing, Jiangsu in 2006. Since then, it has been held annually for 13 consecutive editions. Focusing 100% on the markets of China and other neighboring Asian countries, it specializes in industries related to mountaineering, rock climbing, hiking, running, water sports, camping life, and cycling.
In 2019, the Asia Outdoor Show launched its first large-scale, offline-to-online trendy outdoor carnival event targeting C-end consumers—the "Ziran Pai" Outdoor Carnival. Aiming directly at the post-90s young consumer demographic, it organically integrates outdoor activities, street culture, and leisure lifestyle, widely promoting a new outdoor way of living. It fully leverages the advantages of the outdoor industry to connect the B2B2C industry chain. Through a series of large-scale offline experiential events across the country, it continuously accumulates accurate C-end consumer data to form the most precise online marketing community in China’s outdoor industry.
The 14th Asia Outdoor Trade Show and the first "Ziran Pai" Outdoor Carnival will be held from June 27th to 30th this year in Nanjing, while the Asia Outdoor Show and Ziran Pai Outdoor Carnival will make their first appearance in Tai'an from September 5th to 8th, marking the first stop of the nationwide tour.
(Tai'an International Convention and Exhibition Center signs strategic cooperation agreement with Asia Outdoor Trade Show)
Strong Collaboration: Integration of Competition and Exhibition
The Tai'an International Mountaineering Race is a flagship event nurtured by Shandong Province. Since its inception in 1987, it has been successfully held for 32 consecutive editions, making it the longest-running, largest-scale, and most influential mountaineering competition in China. The 33rd Tai'an International Mountaineering Race will take place on September 7th, 2019, with an expected participation of 17,000 people. The 2019 China Tai'an Sports Goods Expo and Ziran Pai Outdoor Carnival, held from September 5th to 8th, is the result of the strong collaboration between the Asia Outdoor Show and the Tai'an International Mountaineering Festival, truly integrating competition and exhibition. The expo will provide a dedicated area for race participants to collect their materials, and all contestants will also attend the expo as visitors and participate in the carnival activities.
(Xu Bing, Party Group Secretary and Director of Tai'an Municipal Sports Bureau)
(Chen Yong, Party Group Secretary and President of Tai'an Council for the Promotion of International Trade)
"In terms of exhibition planning, it is divided into two parts: the exhibition held inside the venue and the carnival activities held in the outdoor eco-fitness park. Functionally, the exhibition includes three key zones: outdoor sports brand displays and trade matchmaking areas, the material pickup zone for the 33rd International Mountaineering Race participants, and outdoor product tasting sessions. The carnival, on the other hand, offers a richer variety of content, including not only traditional outdoor experiences such as tent camping, rock climbing, kayaking, cycling, and slacklining, but also events like the Youth Outdoor Triathlon, urban orienteering treasure hunts, outdoor music and movie parties, and VR sports experiences. We hope to spread a new outdoor lifestyle to a broader audience through immersive sports experiences—outdoor is not just a sport, but also a daily way of living that is green, stylish, healthy, free, and natural. By integrating the exhibition, competition, and carnival, we aim to create a new concept of outdoor event party for the citizens of Tai'an, adding new vibrancy to the city's fitness and leisure life," said Li Yangjun, Director of the Asia Outdoor Trade Show.
(Li Yangjun, Project Director of Asia Outdoor Trade Show and General Manager of Nanjing Yuanya International Exhibition Co., Ltd., delivers a speech)
The 2019 China Tai'an International Sports Goods Expo · Ziran Pai Outdoor Carnival will be a true celebration of outdoor sports and lifestyle, encompassing not only trade shows and sports competitions but also outdoor carnivals, knowledge sharing, family activities, cultural exchanges, music, and food.
Outdoor industry professionals and enthusiasts are welcome to actively participate in the two Asia Outdoor Show and Ziran Pai Outdoor Carnival events to be held in Nanjing from June 27th to 30th and in Tai'an from September 5th to 8th, 2019.