Refresh your “look” — choose “Youjia”! (Gifts at the end of the article)
U-UP is in your hands — embrace freedom for body and soul
June 27–30 @ Nanjing Xinzhuang National Exhibition Center
Youjia Outdoors teams up with the 14th Asia Outdoor Exhibition
Coming soon with a grand launch!
Founded in 2011, Youjia is committed to creating U-UP, China’s first-ever top-tier outdoor leisure brand. U-UP represents the essence of an urban outdoor lifestyle that is both fashionable and relaxed. The “UP” stands for Youjia’s continuous upward drive — breaking boundaries, constantly innovating to develop more scientific, comfortable, and stylish outdoor products.
Development Milestones:
In 2011, the brand was established, initially integrating design, R&D, production, and sales. It quickly expanded, opening directly operated stores in Beijing, Xi'an, Hebei, Shandong, and other locations.
In 2014, a dedicated production base was built, ensuring an annual production capacity of 5 million garments. The direct sales network also grew extensively — by 2016, there were over 200 directly operated retail stores.
In 2019, the brand fully opened its franchise policy. By summer 2020, the number of authorized retail stores nationwide is expected to exceed 500.
Corporate Advantages:
A dedicated production base covering approximately 200 acres, with an annual garment output of up to 5 million pieces.
A professional design and R&D team focused on outdoor sports and high-tech functional fabrics.
An outstanding R&D, production, and sales team of over 1,200 members, trained multiple times with strong expertise.
U-UP Product Philosophy: Products cover six major categories — skiing, mountain sports, cycling, hiking, camping, and urban outdoor. They not only offer a comfortable fit but also effectively reduce the burden of outdoor activities.
Advocating the “light outdoor” concept of heading outdoors anytime, product focus leans toward urban leisure and outdoor fashion. Continuously launching outdoor gear that blends functionality with style, leading a fashion revolution in China’s urban outdoor apparel culture.
Striving for perfection and innovation, adopting world-class manufacturing processes, with meticulous attention to material selection and production. Upholding the principle that “quality is the primary key to survival,” with the vision of becoming a beloved domestic brand.
Unique three-dimensional tailoring is a highlight of U-UP, using bold, trend-driven designs to interpret perfect wear at every moment of leisure life. It accompanies you across mountains and rivers, and helps you enjoy all the romance of a relaxed lifestyle.
Big Giveaway at the End
Number of Winners: 10
Draw Time: 14:00, May 29
Prize: One piece of Youjia’s 2019 spring/summer new outdoor printed quick-dry short-sleeve T-shirt
When the fashionable outdoor brand “Youjia”
meets the Asia Outdoor Exhibition, where industry giants gather,
what kind of sparks will fly?
Stay tuned~