On May 30, 2019, the Chongqing launch event for "Fog Must Be Wild – Tuborg Wild Beer’s New Upgrade" kicked off wildly at Hall C of Longfor Times Paradise Walk. Tuborg Wild Beer teamed up with several "wild-style" celebrities including Bridge, Xiao’ai EYE, and Wang Qiming from the renowned Chongqing rap label GO$H! MUSIC, pirate king Kidd Fujimoto, as well as well-known Chongqing rally driver Jiang Zhiyang, to collectively embrace wild fun in the Foggy City and unleash the "layered" wildness of the mountain city.
Chongqing: Fog Must Be Wild – the wild attitude of the mountain city.
At the launch event for "Fog Must Be Wild – Tuborg Wild Beer’s New Upgrade" in Chongqing, tens of thousands of local citizens witnessed the full unleashing of Tuborg Wild Beer’s wild energy. Members of the GO$H ! MUSIC label—Bridge, Xiao’ai EYE, and Wang Qiming—were invited to perform the theme song "Fog Must Be Wild," using Chongqing dialect rap to ignite the atmosphere and embody the wild attitude of "Fog Must Be Wild, a Bit Intense." Bridge, Xiao’ai EYE, and Wang Qiming also interacted enthusiastically with the audience in authentic Chongqing dialect, expressing that young people should dare to be wild and playful, break the norm, and fully release their youthful wildness.
At the launch event, renowned astrophotographer Kidd Fujimoto and Chinese Rally Championship driver Jiang Zhiyang also shared their take on "wildness," using their own "wild" anecdotes to illustrate their personal wild attitudes. They called on young people to embrace life in their own way and never forget their original wild spirit.
Sip Tuborg Wild Beer – newly upgraded, even younger.
In 2019, Tuborg Wild Beer has been newly upgraded. The new packaging continues the brand’s consistent youthful, edgy, and highly individualistic visual expression. The upgraded Tuborg Wild Beer design is cleaner and sharper, featuring a deep green base paired with the dynamic Tuborg pulse lines, injecting more youthful vitality into the new look and further highlighting the wild attitude of "breaking conventions" and "freely exploring."
Tuborg Wild Beer retains the distinctive light, smooth taste of Tuborg beer while enhancing the hop and malt aromas. With a rich, layered flavor and a long-lasting aftertaste, it’s the perfect boost for unleashing youthful wildness. Originating from a 19th-century European recipe, Tuborg Wild Beer weaves together the malty caramel sweetness with a hint of clove, delivering a unique beer aroma. The refreshing herbal scent of hops wafts from the glass, balanced and complemented by the malt notes, creating a distinctive taste experience for consumers.
Tuborg Unleashes "Wild" Energy.
Born in Denmark, Europe in 1880, Tuborg beer now has a presence in over 70 countries and regions worldwide, advocating freedom, innovation, an open mindset, the joy of exploration, and youthful vitality. Since entering China in 2012, Tuborg has continuously explored the fun of youth, bringing young consumers an endless stream of fresh flavors. While understanding how young people express themselves, Tuborg also continuously upgrades with the philosophy of "move forward or fall behind." This new Tuborg Wild Beer, tailored for the young consumer group, marks an important step in upgrading the product’s image and essence.
Launch events for the newly upgraded Tuborg Wild Beer have already been held in Xinjiang and Ningxia, making Chongqing the third stop in spreading the "wild" energy. As a representative beer brand of youthful trends and playfulness, Tuborg not only conveys the philosophy of "Stronger Taste, Wilder Heart," but also strives to continue the spirit of "wildness," joining young consumers in constant exploration, breaking conventions, and discovering more unknown excitement.