The temperature in the city has finally officially started climbing all the way up, and discussions about how to beat the heat this summer have become a hot topic. Worried about heatstroke outdoors, bored indoors — where can you find the best of both worlds? On July…

The temperature in the city has finally officially started climbing all the way up, and discussions about how to beat the heat this summer have become a hot topic. Worried about heatstroke outdoors, bored indoors — where can you find the best of both worlds?

From July 5–7, ISPO Shanghai 2019, the Asia (Summer) Sporting Goods and Fashion Exhibition, will be held at the Shanghai New International Expo Centre.Footwear, apparel, and gear for running, fitness, outdoor and skiing, water and diving, sports fashion, and other categories will be on display here. Endless on-site experiences and activities will keep every visitor entertained!

Let’s talk about something cool this summer

You who almost dove into the fridge for relief
Come cool off at ISPO Shanghai.

Explore the Water World

No heavy oxygen tanks, just graceful fishtails swaying underwater — at the coolmobile diving poolyou can not only get up close to watch the mermaids’ free diving performances, but also interact with scuba divers, while trying out the latest diving equipment. All that’s missing is you to join the divers for some awkward dancing.

Image source: PADI

Image source: PADI

The event will also feature once againa massive 200-square-meter pool. There will be exciting youth stand-up paddleboard polo performances, and you can evenget in the water yourself to try paddleboarding and wakeboarding.

The diving zone, in strong collaboration with ADEX (ASIA DIVE EXPO) China, will showcase diving equipment and accessories, wetsuits, as well as diving training institutions, dive resorts, and travel destinations, with on-site consultation and registration available.At the ISPO Snow-diving Stage, there will also be continuous sharing on diving safety tips, route planning, free diving, underwater photography, and technical diving.

Are you ready for the next snow season?

There will be a ski training experience area on-site, where indoor ski resorts including Vankoo and Snow51, as well as ski clubs such as Snowhero, Baiya, and Black Spade, will bring coaches and influencers to provide free trial lessons for beginners, recommend quality ski travel destinations for enthusiasts, and offer more travel options for southern sports lovers. There will also be a ski club party waiting for you to join the fun!

With so many ski resorts, have you decided where to go for the next snow season? Listen to the experts.The Golden Snowflake Ski Industry Alliance (formerly known as the China Ski Industry Alliance)will bring ski resorts, professional equipment, and travel services, offering expert advice on ski destinations and gear.

Colorful Activities TO KEEP YOU BUSY

Novel experiences await you

The ISPO Youth Sports Experience Zone will be hosted byMach SportsBringing cutting-edge sports loved by players worldwide. In addition to the ICON Passing King football equipment once experienced by Cristiano Ronaldo, it will also feature a variety of high-tech sports activities including baseball, basketball, soccer, archery, and softball.

Creatively brilliantAR climbing wallNo longer just on others’ social media feeds. When the climbing wall becomes a giant touchscreen, you’ll need to coordinate your limbs — even your whole body — to master this massive game interface, all while continuing to climb and enjoy the thrill of defying gravity.

Yoga and street dance to supercharge your energy

Women’s sports bra brand Yvette, renowned dance studio GH5, and others will take the stage at theSports & Fitness Stage, offering live yoga sessions, group workout warm-ups, street dance masterclasses, plus appearances by various sports KOLs, giving you three days full of athletic energy.

After all those competitions and training sessions, you’ve probably got some glorious aches and pains.The ISPO Shanghai Rehabilitation Experience Zoneinvites well-known sports rehabilitation institutions and experts in the field to provide on-site assessments and offer professional advice on prevention and recovery.

Sports aesthetics presented from multiple angles

Does going outdoors mean roughing it? Does working out mean drenched in sweat?
Does running hurt your knees? Does getting in the water mean getting soaked?
Does skiing mean a sore bum?
Nope. Not entirely.

This edition of the exhibition specially sets upan Outdoor Aesthetics Scenario Display Area, a Sports Trend Display Area, an ISPO Youth Sports Experience Zone, an Ice & Snow Sports Display & Experience Zone, a Women’s Sports Collection Experience Zone, a Home Fitness Scenario Display Area, a Water Sports Display & Experience Zone, and a Running Gear Collection Experience Zoneamong many other dedicated zones, showcasing the beauty of outdoor activities and sportswear from multiple perspectives.

Ever heard of a Mars camp?

The ISPO Shanghai Outdoor Aesthetics Zone will recreate different settings such as grasslands, sandy beaches, and seashores, bringing together gear and apparel from major brands to create a cozy and stylish urban camping vibe. Thoughtfully designed picnic gear and little gadgets, along with Instagram-worthy canopy tents — you’ll see that camping can be both easy and aesthetically pleasing.

There’s also a limited-edition gashapon capsule toyjointly released by ISPO and Fire-Maple, Hiland, Acecamp, and Munkees,containing five different fun outdoor toys. Stay tuned for some delightful surprises.

Big-brand fashion show to wow the crowd

The ISPO x Tmall Sports Trend Festival is back.Well-known sportswear brands such as Lafuma, Phenix, Explorer, and Aigle will present best-selling footwear and apparel under three themes: outdoor sports, urban functionality, and ice & snow experiences, completely changing your perception of dull sports product designs. All runway styles, which combine trendy design with everyday wearability, are available on Tmall — see if your wallet can handle it.

Designer brands bring new outfit inspiration

In this era where sports, fashion trends, and smart technology are closely intertwined,The ISPO Sports & Trend Exhibition Zone brings together 11 original designer brands, blending sports, fashion, and smart technology to showcase their creative and cutting-edge products.For example, products like the FOOXMET personally designed by Carey Cao, the winner of ISPO BRAND NEW; SUGARMAT, a yoga accessories brand from Montreal, Canada, that’s all the rage on Instagram; Japan’s CCILU footwear brand, which emphasizes comfort and advanced tech design; as well as RICO LEE, EXCITING, Alpharmy, and gear from TRICKCOO and PADIPATA that masterfully mix function and style. There will also be autographed jerseys from NBA superstars Stephen Curry and Kobe Bryant on display.

Image source: JerseyZone

Sustainability is the new aesthetic in sports

The CSR (Corporate Social Responsibility) zone at the event will featureMILLET sharing its “Green Mountain” initiative and offering a “trade-in” service.Mountain Hardwearwill present the LED light “Xun Guang,” made from recycled gas canisters, with live painting by master artists on the gas canister lamps. PrimaLoftLED lights titled "Following the Light," along with hand-painted masterpieces created on-site by artists on gas canister lamps. PrimaLoftwill showcase100% recyclable and biodegradable synthetic fiber fabrics.

Click here to learn about the brand activities in the CSR exhibition area

Good news for competition enthusiasts

with on-site benefits waiting for you

Major sports event organizers such as Migu Running, Huipao, Qiongjing Sports, Shenxing Outdoor, Langtu Sports, Gaojin International, Retu Offroad, Skylan Sports, and Help First Hundred will gather at the event. Expect event photo exhibitions, elite athlete talks, and sports reports. Discover how sports pros tackle advanced activities, get the full scoop on the year’s events, and don’t miss out on the on-site giveaways—whether you can snag them is up to you!

Fun competitions are calling

At 7:30 AM on July 6th, the KAILAS Run Club Minimalist Training will kick off with excitement in the International Area of Century Park!! 

ISPO×AIRPARK ALLIN Street Workout Championshipwill be divided into freestyle and strength & endurance categories, testing participants' skills, explosiveness, endurance, and even artistic expression.

ISPO×AIRPARK Asia Parkour China Qualifierswill gather top parkour athletes from across the country to show off their wall-running and martial skills. This year marks the first time the Asia Parkour Championship series lands in China, with two athletes set to compete in the finals in Singapore this fall.

Powered by the well-known domestic all-around fitness competition IP “Quanli Games” in partnership with ISPO, along with renowned fitness equipment brands like CLUSTER and Concept2, a new, more lifestyle-oriented and relaxed event—“ISPO Quanli Games LIFT OFF CHINA”—will be created. On-site, enjoy limited-time free Black Gun Coffee and Black Gun Craft Beer.

Nearly 60 teams from China and across Asia will compete inthe 5th National Youth Dryland Hockey Championship, where young athletes will showcase the power and intensity of the sport through sweat and determination.

Professional forums and channel resources for the sports industry

ISPO Retailer ForumInvited retail operation representatives with outstanding achievements will share their expertise in areas such as store community marketing, multi-category composite store branding, and category combination strategies. Professional lecturers will also provide practical knowledge on store operations, including visual merchandising aesthetics and community viral growth.

Click here to learn more about the forum details

Scan the QR code below to register for the Retail Forum now

ISPO Sports Fashion Trends ForumInterpret the functional textile trends and color cards for Spring/Summer 2021/22, and share insights on trend design.

ISPO Children's Sports Industry ForumFocusing on children's sports consumption, the forum will explore topics such as children's physical fitness and camp education through cross-sector in-depth exchanges.

Click here to learn more about the Children's Sports Industry Forum

Scan the QR code below to register for the Children's Sports Industry Forum now

ISPO International Football ForumWill invite top Bundesliga clubs to share their strategic plans for the Chinese football market. Additionally, the forum will discuss hot topics such as China-Brazil football cooperation and youth football development.

ISPO Water Sports Industry ForumAnalyzing industry challenges and market gaps from two major directions—cross-discipline and cross-format—and exploring how entertainment, competition, fashion, and technology intersect with water sports.

2019 China Women's Sports Industry Summit ForumIn collaboration with Lazy Bear Sports, the forum focuses on the “she-economy” and features experienced professionals from leading brands such as Nike, Skechers, and Yvette, who will engage in cross-sector discussions on women’s consumer trends, sports lifestyle, and product experience.

Ctrip Themed Travel ForumInvites tourism bureaus, travel agencies, and outdoor clubs from various countries to discuss the development direction of the outdoor travel market.

Outdoor Club Managers and Leaders Sharing SessionWill explore hot topics such as community operation, user engagement and motivation, and competitiveness enhancement.

ISPO Multi-Channel Special Business Matching and Negotiation SessionFeaturing experts in investment and operations from social, cross-border, and comprehensive e-commerce platforms, brand product managers and designers, as well as heads of online and offline distributors, who will have one-on-one discussions with brands to uncover new business opportunities. Advance reservation required.

Click here to learn more about the negotiation session

Limited spots available for the negotiation session—scan the code to reserve now

Sneak Peek at New Products from Sports Brands

From fitness, running, and outdoor to skiing, rock climbing, canyoning, trampolining, kayaking, paddleboarding, and diving—there are more categories than you can imagine, and you’re free to PICK your favorites; top professional sports brands will showcase their “flagship offerings” to capture your attention.

TheOutdoor and Skiing Sectionof this exhibition will welcome participating brands including 93TEAM, AIRINOM, ANTOPT, ARYS, BLACK DEER, BOSMA, BURRON, DEXSHELL, DISHANG, FALKE, FIRE-MAPLE, FOCUS, HELATILA, JORDAN, KENMONT, KEMPGEAR, MAC IN A SAC, MEI, ME NATURE, NEXTOUR, RION, SANTIC, SKLONG, SNOWLINE, TANTU, TITTALLON, VENEX, WALLTOPIA, ZEALWOOD, LAFUMA, PHENIX, TOREAD, and AIGLE.The Running and Fitness Sectionwill feature participating brands such as BOOSTER, BODYWEAR, BUFF, CANCOOL, EVEPILATES, HANDRAGON, GOODYEAR, LEEVY, NAOSS, RISING, RUNTIGER, SIDAS, SINEWY, SOGUI, SPART, TECHSPORT, TECNICA, UTO, UYN, WEAK IT, XSTAR, YVETTE, and ZOANO.Water Sports & Diving SectionFeaturing brands such as AKUNA WUD, CPL, DAN, E-EIGHT, HITURBO, PADI, PROBLUE, REANSON, SDI TDI ERDI, SSI.Supply Chain SectionBrands including AEGIS, BEIFANG, GOLDENHORIZON, JIEMEIER, SEE, LAN LIAN, OTT, RBR, ROMROL, SAB, SUNSHINE-TEX, WINTEX, XICHUAN, SQ GROUP, XINWEI, YACHANG will be exhibiting.

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