To provide more development insights for the sports industry and share cutting-edge information with the sector,2019 Asia-Pacific Sports Industry Summitwill be held concurrently at the same venue as the Asia-Pacific Outdoor Show(Dates: June 20–21, 2019, the two days before the Asia-Pacific Outdoor Show; Venue: Nanjing International Expo Convention Center).
The 2019 Asia-Pacific Sports Industry Summit will be divided into four forums: sports, snow & ice, outdoor, and running.Previously, we have already revealed the guests and topics of the snow & ice forum.(Those who haven’t checked it out yet can click here to learn more).This time, let’s continue with the editor to see what topics will be discussed at the running forum and which guests will join?
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Road running activities have rapidly gained popularity in recent years, driving a leapfrog development in the running industry. This year, at the2019 Asia-Pacific Sports Industry Summit, we will take an in-depth look at therunning industry, inviting top figures from the running sector to join the summit to analyze the current state of the running industry, boldly forecast its future prospects, and share valuable insights based on their own development experiences.
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Wang Xuanlv
Topic: Brand Demand for Event Sponsorship
Time: 11:20 AM, June 21
An 8-year veteran media professional who officially joined the sports industry two years ago, Wang is currently the Brand Promotion Director at Hangzhou Hanjiang Sports Technology Co., Ltd. With unique expertise in brand event sponsorship, the Hanjiang brand focuses on the functional research and innovative design of categorized performance sports socks. Founder Carl has dedicated 30 years to the sock industry, developing dozens of professional sports socks and products such as “road running, hiking, mountaineering, skiing, basketball, cycling, compression arm guards and leg guards.” In recent years, Hanjiang has continued to deepen its presence in the road running market, sponsoring major events including the Chongqing Marathon, Hefei Marathon, Silk Road (Xuanzang’s Journey) Gobi Challenge, HK100 Ultra Trail Race, and the 13th National Winter Games. It has also successfully organized the Hangzhou Hanjiang 24-Hour Super Marathon Championship Gold Cup. Currently, the Hanjiang brand reaches over 60 million people, and its influence is rapidly expanding.
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Huang Sichen
Topic: How Events Can Achieve Brand Sponsorship Communication and Promotion
Time: 11:40 AM, June 21
Currently the Founder/Chairman of Beijing StickGame International Sports Investment Co., Ltd., Partner at Beijing Bituo Media Co., Ltd., Partner at Grace Angel Investment Management Co., Ltd., Director at Zhenghe Island, Founding Council Member at Heritage China, and a Chartered Financial Analyst (CFA).
His company has successfully developed its own star event IPs including X-Mudder Mud Run (formerly: Muddy Run: China’s original leading outdoor mud obstacle race), D.O.W Warrior Medal (a premium live-action Wargame experience), and ARC OF BODY (A.O.B). It has also launched a series of variety shows and created China’s top celebrity cross-over female sports group, Ss Girls. In 2015, he invested in and established Beijing Bituo Media Co., Ltd., where he serves as a partner. Bituo Media is a professional team offering online media placement, new media planning and communication, social marketing, offline event planning and execution, and integrated public relations services. Based in sports and integrated with entertainment, it is committed to building a localized, customized marketing service platform in China, creating exclusive service experiences for clients. The company helps unleash brand value, supports brand growth, and precisely targets brand development directions through professional services.
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Liang Feng
Topic: Empowerment and Upgrading of Running Communities
Time: 12:00 PM, June 21
Co-founder and CEO of Joyrun (a running-focused social app), a serial internet entrepreneur.As a sports enthusiast, Liang is a lifetime member of the Diver’s Association, Hong Kong Gun Club, and Guangzhou Gun Club, and holds a Level 1 off-road vehicle driving license. He has participated in international events such as the Arctic Marathon and Bordeaux Marathon.
He previously worked at the Guangzhou Electronics Seventh Research Institute, engaging in mobile communications and leading the formulation of several domestic communication standards. From 2010 to 2013, he joined the sports entrepreneurship wave, co-founding the sports service platform “Aiyundong” (Love Sports).In February 2014, Liang co-founded Joyrun, which was officially launched.
Under Liang Feng’s leadership, Joyrun became the only online partner authorized by the Chinese Athletics Association, participating in the promotion and operation of nearly all major marathon events in China. Currently, Joyrun positions itself as a Chinese sports data platform. Its core product, the Joyrun app, has over 80 million users, with 25,000 registered running groups covering 2,100 cities worldwide. Joyrun is committed to making sports more enjoyable through creativity and professionalism. It covers multiple sports including running, cycling, and triathlon, and strives to provide comprehensive services for sports enthusiasts through mobile internet applications, sports social networking, and both online and offline events. Joyrun believes that if every workout can be an enjoyable experience, people’s lives will become better.
June 20–21
Nanjing International Expo Convention Center
2019 Asia-Pacific Sports Industry Summit
More exciting content will be unveiled
Stay tuned!
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Scan the QR code above
to register now for the 2019 Asia-Pacific Sports Industry Summit
Registration fee: 399 RMB
Registration deadline: June 15, 2019
Asia-Pacific Outdoor ShowRegistration is now open,
June 20–23, 2019, Nanjing International Expo Center
Exhibition hotline
TEL: 025-86891013, 025-86891506
025-86891551, 025-86891519
E-mail: outdoor-show@nfexpo.com
Visitor hotline
TEL: 025-86891507
E-mail: sunnycao@nfexpo.com
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Long press to scan the QR code and join nowthe Asia-Pacific Outdoor Show!
For more information
visit the official website of the Asia-Pacific Outdoor Show
www.outdoor-show.com.cn