The Asian Outdoor Summit Forum and the 2019 HowToTrip Summer Special Session will make their exciting debut!

      The Asian Outdoor Trade Show (hereinafter referred to as the "Asia Outdoor Show") is celebrating its 14th edition this year. Over the past decade-plus, the show has witnessed the evolution of the outdoor gear industry and the growth of many organizations. Along the way, there have been challenges and progress, hardships and achievements. We have every reason to believe that those in the industry are driven by a passion for the outdoors—indeed, most founders of outdoor and outdoor gear companies are themselves seasoned outdoor enthusiasts. Carrying forward the outdoor spirit is not something rare. But if the outdoor industry is to achieve rapid development, a cross-industry, integrated mindset—this commercial approach of crossing boundaries and merging sectors—is essential.

       What changes have taken place in China's outdoor gear market in 2018? How have vertical e-commerce platforms and new media been applied and evolved within outdoor brands? In the new media era, everyone can be a KOL. It is believed that gaining a deeper understanding of information and comprehensively applying various insights will be a key shortcut for outdoor brands to achieve greater results with less effort.

       To this end, the Asian Outdoor Trade Show, in collaboration with HowToTrip, presents—the Asian Outdoor Summit Forum, which will be held concurrently with the Asian Outdoor Trade Show.

       The 14th Asian Outdoor Trade Show 2019, themed "Heritage, Adaptation, and Integration," builds an information service platform for the entire outdoor industry chain, organically combining B2B exhibitions with B2C marketing approaches. In addition, the event format has undergone multiple upgrades, integrating static displays, immersive experience activities, precision matchmaking, awards, concentrated exposure in exhibition zones, the Asian Outdoor Industry Forum, and other diverse formats, offering brands the most professional and personalized customized services.