The press conference for the 2019 China Sports Culture Expo and China Sports Tourism Expo was held in Guangzhou...

On June 18, 2019, the press conference for the 2019 China Sports Culture Expo and China Sports Tourism Expo (hereinafter referred to as the “Two Expos”) was held in Guangzhou. Attending the event were Tian Ye, Director of the Sports Culture Development Center of the General Administration of Sport of China; Gao Yuyue, Deputy Secretary-General of the People’s Government of Guangzhou Municipality; Wang Dawei, Party Committee Secretary of the Shooting and Archery Sports Management Center of the General Administration of Sport of China; Huang Jin, Deputy Director of the Sports Culture Development Center of the General Administration of Sport of China; Xu Zhou, President of International Data Group (IDG) Asia; Zhu Dongfang, Vice President of IDG Asia; Zhang Li, Vice President of IDG China; as well as representatives from directly affiliated agencies and sports associations under the General Administration of Sport of China such as the China Sports Lottery Administration Center and the Chinese Equestrian Association. Also present were representatives from over 30 provincial and municipal sports bureaus across China including the Guangdong Provincial Sports Bureau, representatives from the Consulates General of Australia, France, and the Netherlands in Guangzhou, and representatives from domestic and international enterprises. The press conference was chaired by Huang Jin, Deputy Director of the Sports Culture Development Center of the General Administration of Sport of China.

Press conference site of the 2019 Two Expos

 

Gao Yuyue, Deputy Secretary-General of the People’s Government of Guangzhou Municipality, extended a welcome and gratitude on behalf of the Guangzhou Municipal Government to the General Administration of Sport of China, all provinces, autonomous regions, municipalities, and all sectors of society. He said that the successful hosting of the 2018 China Sports Culture Expo and China Sports Tourism Expo had greatly advanced the development of Guangzhou’s sports industry, and had a radiating and driving effect on the economic and social development of Guangzhou. With the issuance and implementation of the Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area, the sports industry and undertakings in the Greater Bay Area will embrace unprecedented historical opportunities. The coordinated development of the Greater Bay Area will be one of the highlights of this year’s Two Expos. With the joint efforts of the General Administration of Sport of China, the Guangzhou Municipal Government, and IDG, the Two Expos will make new and greater contributions to realizing the renewed vitality of Guangzhou as an old city, achieving the “Four New Highlights,” promoting the comprehensive advancement of national central city construction, and striving to build an international metropolis.

Gao Yuyue, Deputy Secretary-General of the People’s Government of Guangzhou Municipality

 

Tian Ye, Director of the Sports Culture Development Center of the General Administration of Sport of China, announced at the press conference that the theme of this year’s Two Expos is “Seventy Years of Glory, A New Starting Point for Sports.” He stated that 2019 marks the 70th anniversary of the founding of the People’s Republic of China. Over the past 70 years, China’s sports industry has achieved remarkable accomplishments alongside national strength and development. The Two Expos have emerged and grown progressively on the foundation of 70 years of vigorous development in sports and the sports industry. This year’s expo will showcase national-level achievements, reflect national-level policy guidance, demonstrate national-level planning, and feature a national-level exhibition standard. It will continue to innovate, reform, and forge ahead, presenting a new look with a renewed spirit.

Tian Ye, Director of the Sports Culture Development Center of the General Administration of Sport of China

 

Director Tian also mentioned the highlights of this year’s Two Expos: striving to strengthen cultural leadership and highlight the achievements of sports development in the 70th anniversary of the founding of New China; focusing on policy guidance to promote industrial innovation, upgrading, and high-quality development; implementing national strategies to leverage the value of sports in fostering economic and social development, especially the coordinated development of the Guangdong-Hong Kong-Macao Greater Bay Area. Sports will serve as a vehicle to enhance communication and unity among the three regions, jointly building the area, and serving the coordinated development of the Greater Bay Area. The expos will also emphasize a people-centered approach to meet the growing needs of the people for a better life. He expressed that the Sports Culture Development Center of the General Administration of Sport of China is willing to work with all sectors of society to create a well-known and influential “sports culture IP” and a world-class sports culture and sports tourism event, contributing to the building of a strong sports nation, allowing more people to share the fruits of sports development, enjoy good health, the pleasure of sports, a positive mindset, and a happy life.

Huang Jin, Deputy Director of the Sports Culture Development Center of the General Administration of Sport of China

 

At the press conference, Zhang Li, Vice President of IDG China, gave a detailed introduction to the Two Expos. In 2018, the Two Expos created a unique sports industry integration feast based on rich exhibitions and a series of activities, promoting the innovative and integrated development of China’s sports industry through diverse “sports+” cross-sector collaborations. The 2019 Two Expos will cover a total exhibition area of 46,000 square meters, inviting over 400 domestic and international brand enterprises to participate. The total number of participants during the exhibition period is expected to exceed 160,000, with more than 600 media outlets providing coverage. The expos will invite over 100 elites from various fields to contribute their industry experience and insights. The development and integration of sports culture and sports tourism will be promoted through four key elements: rich exhibitions, summit forums, supporting activities, and business matchmaking.

Launch ceremony of the 2019 Two Expos

 

It is reported that this year’s Two Expos will feature an exhibition celebrating the 70th anniversary of the founding of New China and the achievements of sports development. Many precious collections that bear witness to the history of sports development will be on display. Additionally, as an important part of the Sports Tourism Expo, the China Sports Tourism Quality Projects have accumulated over 2,000 entries to date. At this year’s expo, the promotion of quality sports tourism projects will continue.

Press conference site of the 2019 Two Expos

 

The Two Expos will be held from November 28 to 30, 2019, at the Poly World Trade Center Expo in Guangzhou. The China Sports Culture Expo is hosted by the General Administration of Sport of China and the Chinese Olympic Committee; the China Sports Tourism Expo is hosted by the All-China Sports Federation, the Chinese Olympic Committee, and the China Tourism Association. Both expos are organized by the People’s Government of Guangzhou Municipality, the Sports Culture Development Center of the General Administration of Sport of China, IDG, and IDG Sports Co., Ltd. (IDG Sports).