The Challenge No-Man’s-Land Race Launch Event Ignites the Water Cube as TaoYe Outdoor Sparks Excitement

On June 25, 2019, on the occasion of the 70th anniversary of the founding of the People’s Republic of China, TaoYe Outdoor, a Chinese outdoor experiential race service platform, held its race launch event at the Water Cube in Beijing.

TaoYe has innovatively created the new “Challenge No-Man’s-Land | China Dunhuang Gobi Station” race series and launched the “70th Anniversary of the Founding of China, Searching for 70 Entrepreneurial Heroes” campaign to pay tribute to the nation. TaoYe’s brand ambassador, One-Legged Pan, released his autobiography “Live This Life Without Regret.” The race launch event was packed with highlights and excitement.

Representatives from TaoYe partners and operation centers across the country came to show their support, while dozens of media outlets including CCTV5, Phoenix News, Tencent Video, Sina, and NetEase rushed to the scene. Past participants, Gobi runners, and Hundred-Day Run members also attended to cheer on TaoYe’s new initiatives.

|Compete with TaoYe, Ignite the Water Cube

The “Challenge No-Man’s-Land” race launch event was held at the Beijing Water Cube, a national stadium, which aligns perfectly with TaoYe Outdoor’s spirit of sportsmanship. Riding the wave of the Winter Olympics, TaoYe vows to elevate the competitiveness of the “Challenge No-Man’s-Land” races to the sanctity of Olympic-level competition.

Wang Fang, General Manager of the Mainland Region of Practice Group Education, said: “Many of our students, through cooperation with TaoYe, completed the 108-kilometer race course and gained deeper insights into life. We thank the TaoYe team for providing the most sincere, genuine, comprehensive, and complete service.”

Zhu Zhanzhao, Investment Director of Tuniu Group, gave a speech. Tuniu guarantees funding support and resource sharing for TaoYe. In July, 60 members of Tuniu’s senior management team will trek together across the Hulunbuir Grassland to challenge the grassland no-man’s-land.

Liu Jinglan, Founder of the Learning-Oriented China Series Forum, said: “I have a date with the Gobi. My team will gain insight, realization, awakening, enlightenment, and thorough understanding on the Gobi, embracing a complete transformation.”

| One-Legged Pan’s New Book “Live This Life Without Regret”

One-Legged Pan, who completed TaoYe’s exclusive route “The Nine Must-Walk Journeys of a Lifetime” with just a thin fibreglass prosthetic foot, also conquered the Ironman triathlon with his tenacious, unyielding, and never-give-up spirit. He is like a walking source of energy, inspiring everyone around him.

At the launch event, TaoYe Outdoor’s brand ambassador One-Legged Pan released his autobiography “Live This Life Without Regret.” The book condenses One-Legged Pan’s tumultuous and profound life journey, recounts his inspirational experiences, and documents his path of renewal, offering deep insights and prompting reflection.

| Launch of the Challenge No-Man’s-Land Race Series

In life, there is always doubt and opposition. The lost find clarity through TaoYe’s urban running and wilderness hiking events, and achieve life epiphanies in the no-man’s-land, breaking through confusion. On the occasion of the 70th anniversary of the founding of the People’s Republic of China, TaoYe upholds the spirit of the founding of the nation by retracing the Silk Road. On September 29, 2019, the original new brand route “Challenge No-Man’s-Land | China Dunhuang Gobi Battle” of the Challenge No-Man’s-Land series will be launched, set in the Gobi Desert. Amid the rugged and winding Silk Road course, participants will look back on the perilous journey since the founding of the nation, using history to illuminate the present, brightening both the path of life and entrepreneurship, and striving forward to realize the great Chinese Dream.

The two key words “Challenge” and “No-Man’s-Land” are the innovative starting points of this race series. The race course incorporates new forms of challenges, and the location selection adheres to the “Three Nones” principle (no signal on the track, no human habitation nearby, no obstacles to rescue), creating multiple challenges and an upgraded experience.

Remote and Rarely Trodden:A three-hour drive away from the city leads to a true no-man’s-land.

Extreme Aridity:A dry desert with annual rainfall of less than 20 millimeters.

Wild Winds:Over 40 sandstorms per year, with a historical maximum wind force of 12 on the Beaufort scale.

Polar Temperature Difference:Maximum daily temperature difference exceeding 40 degrees.

Martian Landscape:At certain moments along the journey, you might feel as if you’re on Mars.

|Searching for 70EntrepreneurialHeroes

From 1949 to 2019, the Chinese nation has stood together through 70 years of trials. 1.4 billion people, in pursuit of the great rejuvenation of the Chinese nation, will unleash even greater energy and passion.

General Yang Xiaoping, a Major General in the People's Liberation Army of China, once served as the Director of the Communications and Guarantee Bureau under the PLA General Armament Department. During the conversation, General Yang recalled how his predecessors trekked 25,000 li on the Long March, and seeing the figures of the Red Army seemingly reappear during the 108-kilometer TaoYe event moved him to tears.

TaoYe Outdoor initiated the “70th Anniversary of the Founding of the Nation: In Search of 70 Entrepreneurial Heroes” campaign to celebrate the 70th anniversary of the People’s Republic of China. Together with generals, they called on Chinese entrepreneurs to nominate entrepreneurial heroes, using their startup stories to reflect the glorious journey of building the nation.

[Submission Period] June 25 – August 31, 2019

[Submission Process] Apply for a nomination slot – Publish entrepreneurial hero profile – Public voting – Evaluation and award ceremony

[Submission Rewards] Exclusive Hero Medal, calligraphy by artist Cao Jinghui, TaoYe Blue Card Club membership, TaoYe Lecturer Team access

Strategic partnership with the Co-Creation Alliance

At the launch event, TaoYe established the Co-Creation Alliance, signing cooperation agreements with Practitioner, SDX Group, and Learning-Oriented China to embark on a strategic collaboration based on empathy, co-creation, shared responsibility, and mutual benefit. TaoYe shares resources with all partners and moves forward together.

After the event, the new book by One-Legged Pan was hugely popular, with a long queue forming at the book signing booth; in the interview area, media outlets such as CCTV5, ifeng.com, and Tencent Video conducted in-depth interviews with Captain, the founder of TaoYe Outdoor, regarding the new brand, new events, and TaoYe’s future financing plans.