Creating a beer extravaganza atop the clouds, the 2019 Wugong Mountain Tent Festival ignites summer highlights

On June 29, 2019, the long-awaited Tsingtao Beer · 12th Wugong Mountain Tent Festival 2019 has started once again!! The trend of embracing nature and connecting with landscapes is the direction of the times, and outdoor sports are an irreplaceable healthy lifestyle. With its unique 100,000-acre grassland in the clouds, the Wugong Mountain Tent Festival has once again created a cool paradise for visitors from all directions, offering a colorful rock music evening, a novel flower house matchmaking event, and a variety of outdoor high-altitude experiences, providing urban dwellers with a rare opportunity to relax.

Creating a “sports + tourism” model to accelerate industry integration

The Pingxiang Wugong Mountain Scenic Area is known as the “Grassland in the Clouds, Outdoor Paradise.” Leveraging its beautiful ecological environment and unique high mountain meadow resources, the Wugong Mountain Tent Festival has developed a “sports + tourism” model, organizing a variety of outdoor activities. Since 2008, there have been eleven Pingxiang Wugong Mountain Tent Festivals, four Pingxiang Wugong Mountain Cross-Country Races, multiple rounds of the Poyang Lake International Cycling Race, as well as specialized events and competitions such as the National Mountaineering Invitational, University Students’ Outdoor Challenge, Gliding Competition, and Go Tournament, all vigorously carried out in the Wugong Mountain Scenic Area, greatly accelerating the integration of local industries such as accommodation, catering, and transportation. In addition, the Grassland Starry Sky Outdoor Camp was built at Guanyindang, providing visitors and outdoor enthusiasts with a top-notch high-altitude camp focused on outdoor camping. In 2018, the Jiangxi Pingxiang Wugong Mountain Scenic Area was awarded the title of “2018 China Sports Tourism Expo Sports Tourism Premium Scenic Spot.”

Seasonal activities span three months, leaving no gaps throughout the summer

Having been held for twelve consecutive sessions, the Wugong Mountain Tent Festival has become a unique city calling card and brand event for Pingxiang. Meeting annually at Wugong Mountain is also the longest-standing summer tradition for visitors nationwide, leaving behind many wonderful memories and stories. Unlike previous years, this year’s tent festival will not only continue with music, food, and sports elements to create a joyful and passionate atmosphere but will also emphasize the three major experiences of “coolness, romance, and fashion.” The Tsingtao Beer · 12th Wugong Mountain Tent Festival 2019 will be divided into four seasons: the first season from June 29 to July 14 — “Dreamy Starry Sky” Graduation Carnival, the second season from July 15 to August 11 — “Magpie Bridge Starry Sky” Romantic Qixi Festival, the third season from August 12 to September 16 — “Cool Starry Sky” Beer Festival on the Clouds, and the fourth season from October 1 to 7 — National Day Camping Carnival. The activities will span over three months, with hundreds of thousands of visitors gathering on the grassland in the clouds to share a feast of tents on the vast meadows, ensuring the summer is action-packed with no dull moments.

The activities are rich and varied, offering comprehensive and diverse experiences

From classic outdoor competitions like mountaineering, rock climbing, paragliding, and cross-country to elements such as family-friendly activities, dating, music, and food, the Wugong Mountain Tent Festival has evolved from a simple camping event into the largest comprehensive outdoor carnival in China. Each season of this year’s tent festival targets different audiences and core themes: the first season helps students fresh out of stressful exams unwind from academic pressures, the second season builds a platform for young people seeking love to encounter potential matches, the third season offers urban dwellers a cozy environment to escape the heat, and the fourth season provides vacationers with a variety of entertainment options.

To cover the widest possible audience and meet the personalized needs of different groups, the Tsingtao Beer · 12th Wugong Mountain Tent Festival 2019 not only features targeted activities such as a rock music gala with the theme “No Regrets in Youth, Party Wildly!” the “Flower House Girls” free social party on Wugong Mountain, the “Passionate Summer, Happy Wugong” beer cooling evening, the Wugong Mountain Slackline Performance Competition, the Wugong Mountain Rock Climbing Performance Competition, and the Wugong Mountain Paragliding Experience Competition, but also organizes fun interactive games at the campsite, outdoor barbecues, open-air movies, bonfire parties, outdoor KTV, and full-process photography coverage, delivering richer and more intense experiences to participants. Whether it’s rock, EDM, beer, barbecue, bonfires, or the magpie bridge, movies, slacklines, rock climbing, or paragliding, everyone can find their favorite content and a private space here.

Tsingtao Beer joins in with enthusiasm, cooling evenings filled with beer to beat the heat

Tsingtao Beer is arguably one of the most popular beverages, having been the official sponsor of the 2008 Beijing Olympics, with the vision of becoming “a globally influential international company” and ranking among the world’s top 500 brands. As the largest tent festival in China, photos from the Wugong Mountain Tent Festival have even been featured in Time magazine’s annual list of the world’s “Most Amazing Photos.” In 2019, the two join forces to create the most unique tent festival ever, bringing visitors a brand-new experience and ultimate enjoyment.

To allow more people to drink to their heart’s content and enjoy themselves, Tsingtao Beer has joined this year’s Wugong Mountain Tent Festival to help create the “Cool Starry Sky” Beer Festival on the Clouds. At the “Passionate Summer, Happy Wugong” beer cooling evening, beer drinking contests, creative drinking games, and beer trivia become essential programs and highlights to beat the heat, allowing visitors to enjoy interactive games while sipping their drinks, increasing the fun and winning prizes.

The Cloud Food Festival not only features specialty snack parades and cooking demonstrations but also includes DIY food activities, letting you showcase your culinary skills. Visitors can also taste food on-site for free and vote for the best dish of the tent festival. Delicious food paired with unlimited beer allows visitors to enjoy the vast meadows, away from the noise of the city and the heat, freely connecting with nature and savoring the cool summer.

Mastering Douyin self-media, turning everyone into an internet celebrity

Since last year, the Wugong Mountain Tent Festival has teamed up with the popular Douyin (TikTok) videos, helping many achieve their dreams of becoming internet celebrities and gaining countless views and followers. This year, the Tsingtao Beer · 12th Wugong Mountain Tent Festival 2019 will once again deeply integrate with Douyin, setting up online activities such as the “Love Live Streaming (Douyin)! Love Wugong Mountain Carnival” challenge topic, collecting “Meet at Wugong, Count Stars at Night” videos, a Starry Sky Art Festival, and a music MV shooting contest for “My Hometown Wugong Mountain,” all closely linked with offline activities to continuously boost visitor participation and experience. With just a smartphone, by shooting short videos on-site and uploading them instantly to Douyin for likes, shares, and viral moments, anyone can instantly become the next internet sensation.

Know the registration times early, with multiple registration channels available

The Tsingtao Beer · 12th Wugong Mountain Tent Festival 2019 still adopts a phased registration approach, with registration periods as follows: first season from June 15 to July 12, 2019; second season from July 13 to August 9, 2019; third season from August 10 to September 13, 2019; and fourth season from September 14 to October 6, 2019. Registration can be done through the official Wugong Mountain WeChat account, or via travel agencies or clubs. The registration deadline for the first season “Dreamy Starry Sky” Graduation Carnival is July 12—don’t miss it.

In the heartfelt month of July, all set to go. The Tsingtao Beer · 12th Wugong Mountain Tent Festival 2019 is about to kick off, with visitors from all over gathering at Wugong Mountain to meet the tent festival once again, reigniting the carnival of celebration, where romance meets love, music accompanies food, fulfilling the most dreamlike ideals and writing the most youthful stories. Your presence is awaited to continue the wonderful moments together.

Activity consultation hotline: 0799-6682266 400-100-3331 Consultation official QQ: 2230968094

Registration channel: Official WeChat — Wugong Mountain (jxwgsjq)

Official event Weibo: @Pingxiang Wugong Mountain Scenic Area