German century-old outdoor brandDEUTERreclaims China general agency authorization,2019year7month1starting operations by Chinese subsidiary
(Breaking news) According to the latest information, the German century-old outdoor brandDEUTERwill2019year7month1starting reclaim its original China agency authorization; the Chinese outdoor market will be newly managed by the group’s subsidiary Swansoft Pilger Outdoor Products(Shanghai)Co., Ltd. The sales business of the former China general agent, Duote (Shenzhen) Trading Co., Ltd., in ChinaDEUTERwill end upon2019year6month30date expiration.
To adapt toDEUTERthe development of the brand’s global strategy and market demands, Swansoft Pilger Outdoor Products(Shanghai)Co., Ltd. will build upon the previous agent’s work, focusing on brand expansion and omni-channel sales, aiming to better serve the vast community of outdoor sports enthusiasts in the Chinese market in the future.
Mr. Zhu Lei, the new company’s managing director, stated that they will spare no effort to uphold the brand’s original vision, adhere to the German brand’s quality and technological innovation in serving outdoor sports, and firmly commit to producing durable and functional outdoor products. They will continue to provide every Chinese outdoor sports consumer with an excellent brand and shopping experience as always.