Qunar targets the youth travel market with the launch of its "Big Play Card" in Beijing subway stations

The online travel platform Qunar has officially launched its "Big Play Card," tailored for young users. A suspenseful ad campaign themed "Missing Person Notice" sparked curiosity among many young people at Beijing’s Dongdan subway station during the morning rush hour.

The fridge magnet-sized cards, once peeled off, revealed hidden benefits on the back — users could scan the QR code on the card to claim Qunar’s "Big Play Card," which includes travel perks worth up to 2,019 yuan.

(Caption: The "Big Play Card" promotional poster at Beijing’s Dongdan subway station drew crowds of curious onlookers)

Big Play Card boosts summer travel with continuous access to 2,019 yuan worth of travel perks

As a leading online travel platform in China, Qunar has always been committed to providing users with affordable and convenient travel products and services. It has not only cultivated a loyal user base among young people but also established a brand image that is free-spirited, fun, and youth-oriented.

The newly launched "Big Play Card" is a comprehensive benefits service targeting young people aged 18 to 28. It includes generous coupons for popular travel options among youth such as outbound trips, nearby tours, and solo travel, as well as exclusive benefits like flight and train vouchers, discounted hotel stays, and the chance to grab tickets to hot “check-in” attractions for just 9.9 yuan. According to reports, the travel perks included in the "Big Play Card" cover a wide range of areas including outbound travel, independent travel, flight and train discounts, hotel accommodations, nearby tours, and attraction tickets, offering exclusive benefits worth up to 2,019 yuan.

(Caption: Qunar’s "Big Play Card" and page showcasing user-exclusive benefits)

Nearly 50% of users are post-90s as Qunar deepens engagement with young audiences

While rolling out a variety of youth-oriented products and services, Qunar is also building a free-spirited, uplifting brand image aimed at younger users. Data shows that among Qunar’s flight users, those under 22 years old account for 22% of active users, while the post-90s group under 30 makes up nearly half of all users.

(Caption: Qunar’s "Big Play Card" campaign page)

Qunar’s brand creative marketing continues dialogue with young users

In recent years, Qunar has targeted young users with a series of brand campaigns and innovative products. From the 13th-anniversary campaign "Where Will Your Story Begin?" to last year’s "Be the First to Grab Spring Festival Travel Tickets," and more recently the “Intangible Heritage, Very Trendy” campaign featuring 100 cultural tourism routes, Qunar has consistently embraced a youth-oriented mindset. It continues to deliver outstanding products and services to young users, while also creating new possibilities for the development of the Qunar brand.