In winter, the collaboration between camel active × China Aerospace Culture × Haopin

Since its official announcement during Double 11, this season’s three-way collaboration by camel active has garnered massive attention — focusing on both space-themed ecological conservation and our innate curiosity about outer space.

Chapter One: In the Name of Space Protection

The original intention behind this collaboration stems from an unavoidable reality: space debris. According to data from the European Space Agency in January 2016, there are approximately 34,000 large pieces of debris in space, as many as 900,000 hazardous fragments, and potentially tens of millions of smaller pieces. Moreover, this number continues to grow. To draw attention to this invisible issue, camel active joined forces with China Aerospace Culture and Haopin to create this cross-dimensional collaboration, using cultural expression to contribute to public welfare and humanity.

Chapter Two: More Than Just a Name Drop

In this era where “collaborations are no longer novel,” why has this one still resonated with the majority? That comes down to the product.

While major brands and super IPs often exploit collaborations for mutual gain, camel active × China Aerospace Culture × Haopin chose authenticity.

First, they custom-designed three patches: “Dongfanghong-1,” “Shenzhou Spacecraft,” and “Chang’e Program.” Each design required repeated verification to ensure 100% accuracy, and meticulous attention was paid even to easily overlooked background details — their sincerity is unmistakable.

Then, the two main collaborative items of this season were valuable not just in name but from the material level. The “Space Bag” is made from eco-friendly recycled rPET fabric extracted from 27 plastic bottles, while the “Space Wristband” is crafted from the primary separation debris of the rocket fairing used in the Shenzhou VII manned spacecraft mission. camel active also created a special metal wristband compartment, each with a unique serial number — meaning each piece is inherently limited from birth.

Chapter Three: A Breath of Fresh Air in the World of Hype

Without relying on super influencers, internet celebrities, or forced marketing... the brand has been very deliberate in promoting the products. The KOLs chosen — Xiaopeng and Pananbai — align perfectly with the outdoor image of the brand. One is based in Yunnan, the other in the city, effectively embodying camel active’s light outdoor philosophy and winning recognition from the audience.

Ultimately, this collaboration hopes to bring creators and participants back to the original intention — in the name of exploration, to contribute, however modestly, to space, the environment, and the future. Of course, when it comes to space, this is only the beginning.