The Asia-Pacific Outdoor Show is back with a bang—early registration for 2020 is now open!

The 2019 Asia-Pacific Outdoor Show was a shared, innovative platform for industry exchange. From June 19–21, 2020 (at the Nanjing International Expo Center), with the support of the COA Outdoor Brands Alliance (hereinafter referred to as COA), Nanjing Ningfei will continue to explore and forge ahead, creating a professional and reliable platform for industry exchange and collaboration.

On June 20, 2019, the opening day of the Asia-Pacific Outdoor Show, COA and Nanjing Ningfei completed a signing ceremony. From then on, COA will hold the brand rights to the Asia-Pacific Outdoor Show and authorize Nanjing Ningfei to continue operating the event. COA provides strategic guidance on key aspects such as the show’s direction, activity planning, and forum themes, actively supporting Nanjing Ningfei in delivering these initiatives.

Uncovering emerging industry forces and creating distinctive zones

Seeking cross-industry collaboration and exploring the outdoor+ development model, the 2020 Asia-Pacific Outdoor Show will not only feature dedicated zones for water sports, cycling, and outdoor travel lifestyle, but also tap into the trendy side of outdoor living by continuing to innovate the IN !OUTDOOR Trend Functionality Zone, bringing more outdoor fashion products and inspiration. Additionally, during the 2019 Asia-Pacific Outdoor Show, Nanjing Ningfei signed strategic cooperation agreements with BOOMSKI—a community dedicated to creating a unique skiing culture for snow enthusiasts—and Huahong Sports Industry, which offers comprehensive offshore fishing services for domestic enthusiasts. These partnerships aim to further develop skiing and offshore fishing. The 2020 show will collaborate with even more premium resources to establish dedicated zones for winter sports and offshore fishing, and based on market demand, will explore a leisure sports zone to drive diversified outdoor+ development.

In recent years, female consumers have gradually become a driving force behind sustained economic growth, and the outdoor market is no exception. The 2020 Asia-Pacific Outdoor Show will focus on the women’s outdoor market and set up a women’s sports zone. It will also add an environmental protection and public welfare zone, aligned with sustainability principles, to promote awareness about the importance of environmental protection.

Exciting activities to “ignite” the show floor

The 2020 Asia-Pacific Outdoor Show will take a more proactive approach to deeply engage with the outdoor and related sectors. Through a variety of events, it will facilitate the gathering, integration, and interaction of key elements such as products, markets, technology, and creativity on-site, injecting more vitality into the industry. During the event, the Asia-Pacific Sports Industry Summit and the 5th COA Outdoor Summit Forum will be held at the Nanjing International Expo Conference Center, initiating in-depth exchanges within the industry.

For an outdoor product to stand out among the crowd, it requires not only high-performance materials and cutting-edge technology, but also unconventional, innovative design. To encourage the development of innovative outdoor products and showcase more quality items to the industry and public, the 2020 Asia-Pacific Outdoor Show will continue to host the Asia-Pacific Outdoor Innovation Awards. For brand exposure, drawing from the 2019 online live streaming experience, the 2020 show will invite more influential social media personalities to join live streaming activities, helping brands build additional traffic channels. Meanwhile, the show floor will feature ongoing offline sharing sessions throughout the event, inviting industry leaders from outdoor and related fields to engage in multi-faceted, enriching dialogues.

In terms of experiential activities, the 2020 Asia-Pacific Outdoor Show will host events such as the Mountain & River Market, climbing competitions, children’s balance bike races, and Demo Rides—Ride Nanjing. These activities will offer the public opportunities to experience outdoor fun while helping the industry discover more potential customers and further boost market vitality. Additionally, the outdoor enthusiasts’ “utopia”—the Happy Tea House—will provide a gathering spot for veteran outdoor friends.

Trade audience boost: extending exhibitor efficiency horizontally

Although exhibition time is limited, its impact can be long-lasting. To enhance brand participation efficiency and extend the show’s influence, the 2020 Asia-Pacific Outdoor Show will actively invite professional audiences such as e-commerce players, distributors, buyers, KOLs, and brand owners to uncover more partners and explore new business opportunities. Moreover, the show will feature dedicated business matchmaking sessions and cross-border e-commerce activities, providing brands with more precise trade partnership opportunities and direct communication with potential collaborators to build their own “relationship” networks and initiate efficient connection modes. The Asia-Pacific Outdoor Show also offers an online trade cooperative community, aiming to create a one-stop business cooperation and exchange platform through integrated online and offline services.

Beyond business cooperation, the Asia-Pacific Outdoor Show will leverage its existing self-media platforms, partnered mass media, and professional industry media outlets to offer brands multi-channel exposure and promotional opportunities, shaping the show’s value across multiple dimensions and promoting the integrated development of the outdoor industry.

Currently, the registration channel for the 2020 Asia-Pacific Outdoor Show is fully open. From now until December 31, 2019, those who complete registration and prepay 10% of the booth fee can enjoy the early bird price of 950 RMB per square meter. Nanjing Ningfei will prioritize booth allocation for successful early registrants.

Click here

to register for the 2020 Asia-Pacific Outdoor Show now

With over 10 years in the industry

the Nanjing Ningfei team hopes

to accompany the industry’s growth with responsibility and professionalism

June 19–21, 2020

Nanjing International Expo Center

The Asia-Pacific Outdoor Show invites you to unlock new momentum for development

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See you again in 2020