Crowne Plaza Accelerates Global Expansion of "WorkLife"

Crowne Plaza Accelerates Global Expansion of "WorkLife"

New hotels in Greater China expected to debut in Shenzhen and Wuzhen this year

Recently,InterContinental Hotels Group’sCrowne Plaza Hotels & Resorts announced the global rollout of six flagship "WorkLife"(WorkLife)design hotels, a move that fully demonstrates the brand’sleadership and forward-thinking in the business travel sector, further advancing Crowne Plaza’s mission to deliver comprehensive, high-efficiency experiences for ambitious individuals in the new era.

Following the debut of the first flagship hotel earlier this4year in Atlanta, USA, toaccelerate the global expansion of Crowne Plaza’s "WorkLife" presence, new hotels will alsoopen from the end of this year to2020early next year inParis, France; Hamburg, Germany; London, UK; as well as Shenzhen and Wuzhen in China.

The revitalized "WorkLife" flagship hotels not only offer guests a delightful stay enhanced by technology-driven design, effectively responding to the growing demand for "flexible spaces," but also provide efficient business travel experiences through pervasive flexible working concepts, helping guests perfectly balance work and life.

Shenzhen and Wuzhen to Unveil New Crowne Plaza "WorkLife" Flagship Hotels This Year

"Committed to delivering high-quality business travel experiences for today’s professionals, Crowne Plaza has accelerated its journey into the 'modern era' since launching its global revitalization plan in2017. The establishment of these two new flagship hotels in China fully reflects the brand’s—and the group’s—emphasis on the Greater China market," said Ms. Wang Lin, Chief Marketing Officer of IHG Greater China, commenting on the new hotels’ launch in China.

"As we deepen our presence in the Chinese market, we’ve observed the growing demand for business travel and the rapid rise of emerging commercial hubs. To better expand Crowne Plaza’s footprint in China,the two revitalized hotels in Greater China are located inShenzhen, a long-established tech hub, and Wuzhen, an emerging internet center. This move showcases the brand’s determination to lead China’s high-end business travel hotel market. In the future, we will continue to explore more possibilities for efficient business travel and deliver refreshing experiences to more travelers," Ms. Wang added.

ShenzhenWECCCrowne Plaza Hotel

The first Crowne Plaza "WorkLife" global flagship hotel in Greater China may be located in Shenzhen near Window of the World. The hotel offers guests a high-quality yet vibrant stay through innovative design and a modern style. Its proximity to Bao’an International Airport and the world’s largest exhibition center—the Shenzhen World Exhibition & Convention Center—greatly facilitates business travel. Moreover, the hotel’s outstanding business facilities, such as a grand ballroom that can accommodate500guests and multiple meeting rooms, further enhance business efficiency.

Wuzhen Crowne Plaza Hotel

Another newly designed flagship hotel will make its debut in the emerging business hub of Wuzhen. The hotel is close to Hangzhou Xiaoshan International Airport, adjacent to the scenic Wuzhen water town and the World Internet Convention & Exhibition Center, and features multiple meeting rooms totaling216flexible meeting rooms of various sizes and a grand ballroom that can accommodate260guests,enabling business travelers to better integrate work and life.

In addition to supporting efficient business travel, the hotel’s creative Chinese restaurant, Cai Feng Lou, and its all-day-diningTong Café, are dedicated to delivering an extraordinary culinary experience, awakening the taste buds and inspiring creativity.

Crowne Plaza is accelerating its "Modern Business" transformation on a global scale

After9months of renovation, the Crowne Plaza hotel inAtlanta, USA (Crowne Plaza Atlanta Perimeter at Ravinia) has unveiled its brand-new look, kicking off the "Modern Business" era for Crowne Plaza. The revitalized property features495iconic Modern Business guest rooms,3specialty dining venues co-designed with Kimpton Hotels & Restaurants, a brand under IHG, and a total of32,000square feet of versatile meeting space. Additionally, the hotel offers flexible workspaces to meet the on-the-go meeting and work needs of business travelers, supporting their inspirational journeys.

In Europe, IHG’s collaboration with design firmConran + Partnersbreaks away from traditional perceptions of business hotels, creating spaces that blend inspiration with practicality.

The Hamburg City Centre Crowne Plaza, expected to complete its renovation inOctober this year,(Crowne Plaza Hamburg - City Alster) will be the first Crowne Plaza in Europe to offer the "Modern Business" experience. The newly designed rooms will feature flexible workspaces, upgraded high-quality bedding, and private spaces, ensuring guests enjoya comfortable retreat to recharge..

Located in the romantic city of Paris, theCrowne Plaza Paris République(Crowne Plaza Paris Republique)showcases the brand’s spirit and philosophy of innovation in every detail. To preserve the original19century architectural charm while undergoing renewal, the hotel engaged local artists for design input and overall refinement, blending classic and innovative inspirations. Meanwhile, the refreshed interior experience offers guests a dynamic and enjoyable stay. The exterior renovation is now complete, allowing guests to enjoy the new experience right away, with more upgrades still underway.

The London Heathrow Crowne Plaza(Crowne Plaza London ? Heathrow) is scheduled to complete its renovation in2020early [year]. The hotel will also adopt a new design and offer flexible meeting spaces, providing guests with a refreshing stay experience.

As of2019[year]3[month], there are a total of427Crowne Plaza Hotel and nearly120,000guest rooms help guests achieve efficient business travel.