Crowne Plaza Accelerates the Global Expansion of “Modern Business Travel”
Newly Refreshed Hotels in Greater China Expected to Debut in Shenzhen and Wuzhen Within the Year
Recently,InterContinental Hotels Group’sCrowne Plaza Hotels & Resorts announced the global rollout of six new “Modern Business Travel”(WorkLife)design flagship hotels, a move that fully demonstrates the brand’sleading position and forward-thinking in the business travel sector, further advancing Crowne Plaza’s mission to deliver a comprehensive, high-efficiency experience for ambitious individuals in the new era.
Following the debut of the first flagship hotel in4this year in Atlanta, USA,to accelerate the global expansion of Crowne Plaza’s “Modern Business Travel,”new hotels will also be launched2020from the end of this year toearly next year in Paris, France; Hamburg, Germany; London, UK; as well as Shenzhen and Wuzhen in China.
The refreshed “Modern Business Travel” flagship hotels not only offer guests a delightful stay experience through technology-driven design that caters to the growing demand for “flexible spaces,” but also provide efficient business travel experiences through the hotel-wide concept of flexible working, helping to perfectly balance work and life.
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Shenzhen and Wuzhen to Unveil New Crowne Plaza “Modern Business Travel” Flagship Hotels Within the Year
“Committed to delivering high-quality business travel experiences for contemporary travelers, Crowne Plaza has accelerated its journey into the ‘Modern Era’ since launching its global revitalization plan in2017. The establishment of these two new flagship hotels in China fully demonstrates the brand’s—and the group’s—emphasis on the Greater China market,” said Ms. Wang Lin, Greater China Chief Marketing Officer of InterContinental Hotels Group, commenting on the opening of the new hotels in China.
“In the process of deepening our presence in the Chinese market, we have observed the growing demand for business travel and the rapid rise of emerging business districts. To better expand the footprint of Crowne Plaza hotels in China,the two refreshed hotels in Greater China are located inShenzhen, a long-established tech hub, and Wuzhen, a rising internet center. This move showcases the brand’s determination to lead China’s high-end business travel hotel market, and in the future, we will continue to explore more possibilities for efficient business travel, offering refreshing experiences to more travelers,” Ms. Wang Lin added.
ShenzhenWECCCrowne Plaza Hotel
The first Crowne Plaza “Modern Business Travel” global flagship hotel in Greater China may be located in Shenzhen at Window of the World. The hotel offers guests a high-quality yet vibrant stay experience through innovative design and a modern style. Its proximity to Bao’an International Airport and the world’s largest exhibition center—the Shenzhen World Exhibition and Convention Center—greatly facilitates business travel. Moreover, the hotel’s outstanding business facilities, such as a grand ballroom that can accommodate500guests and multiple meeting rooms, further enhance efficiency in business travel.
Wuzhen Crowne Plaza Hotel
Another newly designed flagship hotel will make its debut in the emerging business center of Wuzhen. The hotel is close to Hangzhou International Airport, adjacent to the picturesque Wuzhen water town and the World Internet Convention and Exhibition Center, and features multiple meeting rooms totaling216flexible meeting rooms of various sizes and a grand ballroom that can accommodate260guests,enabling business travelers to better integrate work and life.
In addition to supporting efficient business travel, the hotel’s creative Chinese restaurant, Cai Feng Lou, and its all-day-diningTong Café, are dedicated to delivering an extraordinary culinary experience, awakening taste buds and inspiring creativity.
Crowne Plaza is accelerating its "Modern Business" transformation on a global scale
After9months of renovation, the Crowne Plaza hotel inAtlanta, USA (Crowne Plaza Atlanta Perimeter at Ravinia) has unveiled its brand-new look, kicking off the era of Crowne Plaza’s “Modern Business” experience. The revamped hotel features495iconic Modern Business guest rooms,3specialty dining venues co-designed with Kimpton Hotels & Restaurants, a brand under IHG, and a total of32,000square feet of versatile meeting space. Additionally, the hotel offers flexible workspaces to meet the on-the-go meeting and work needs of business travelers, supporting their inspirational journeys.
In Europe, IHG’s collaboration with design firmConran + Partnersbreaks away from the traditional perception of business hotels, creating spaces that blend inspiration with practicality.
The Hamburg City Centre Crowne Plaza, expected to complete its renovation inOctober this year,(Crowne Plaza Hamburg - City Alster) will be the first Crowne Plaza in Europe to offer the “Modern Business” experience. The newly designed rooms will feature flexible workspaces, upgraded high-quality bedding, and private spaces, ensuring guests enjoya comfortable retreat to recharge.。
Located in the romantic city of Paris, theCrowne Plaza Paris République(Crowne Plaza Paris Republique)showcases the brand’s spirit and philosophy of innovation in every detail. To preserve the original19century architectural style while undergoing renovation, the hotel engaged local artists for design input and overall refinement, blending classic charm with innovative inspiration. Meanwhile, the revitalized interior offers guests a dynamic and enjoyable experience. The exterior renovation is now complete, allowing guests to enjoy the new experience right away, with further upgrades still underway.
The London Heathrow Crowne Plaza(Crowne Plaza London ? Heathrow) is scheduled to complete its renovation in2020early next year. The hotel will also feature a new design and flexible meeting spaces, delivering a refreshing guest experience.
As of2019,3, there are a total of427Crowne Plaza hotels and nearly120,000rooms help guests achieve efficient business travel.