Upgrading to offer a diversified, all-age compound vacation experience

A new one-stop destination for fun and play

With the advent of the all-for-one tourism era and the upgrading of China’s consumption structure, enhancing the quality of domestic tourism has become inevitable. Against this backdrop, Luneng Group, themed around "Developing All-for-One Tourism to Serve a Better Vacation Life," officially released its core IP for the resort industry—Camp 7 Vitality Park.

For many years, Luneng Group has consistently implemented China’s Healthy Nation strategy, leveraging its sports-oriented DNA, and focusing on health, sports, and vitality to develop the cultural tourism industry. It has also created vacation products that better meet the needs of the times. The newly launched Camp 7 Vitality Park product series represents a comprehensive upgrade to Luneng's cultural tourism offerings, as well as an exploration and practice in empowering better living.

Luneng Group has always adhered to the principle of "Ecology First, Green Development," making sustainability the core philosophy of Camp 7 Vitality Park. With a "Sports + Leisure Vacation" model, it creates a world of natural vitality and sports within the Luneng Resort destination. At the same time, it continues to cross boundaries by integrating elements such as educational programs, recreational entertainment, and distinctive accommodations. This builds a growing vacation platform featuring dynamic activities including adventure parks, youth training, sports coaching, and outdoor expansion training, covering in-depth experiential themes such as parent-child education, outdoor experiences, and extreme challenges.

Three locations launch together, kicking off with wonder

Centered around outdoor camping, Camp 7 Planet relies on local natural resources, highlights the functionality of its curriculum system, and shapes a diverse, personalized vacation segment, forming a unique competitive edge and deeply expanding the tourism appeal of the destination.

[Jungle Adventure]Changbai Mountain has long been one of China’s popular vacation destinations. The Changbai Mountain Camp 7 Planet focuses on building the “Savage Tribe” wilderness survival camp, where children learn teamwork, stimulate curiosity and imagination, and grow independently through exploring nature. A rich variety of experiences such as wilderness survival challenges, nature education classes, and campfire parties, along with professional camp instructors and safe, reliable safeguards, create a joyful and secure camping experience for every child.

[Rural Encounter]Also launched simultaneously is the Chongqing Camp 7 Planet, located in Jiangjin · Beautiful Countryside, Chongqing. Its planned facilities focus mainly on agriculture and landscape, integrating multiple tourism functions such as nature education, farming culture, farm fun parks, and themed vacations. It creates a rural tourism destination infused with local charm, allowing children to fully enjoy the pleasures of the countryside.

[Land & Water Combat]Leveraging the strategic advantages of coordinated development in the Beijing-Tianjin-Hebei region, the Wen’an Camp 7 Planet combines knowledge from psychology, behavioral science, and child education to craft an unforgettable magical camp journey for children. With four major sports themes—White-Water Thrills, Wilderness Survival, Turning Stones into Gold, and Star Trek—it covers land, sea, air, indoor, and outdoor activities, injecting new vitality into fragmented camp programs.

Bringing more families a choice of leisure and vitality

Aligning with the outdoor sports and leisure concept that matches today’s preferred quality lifestyle, the rich vacation offerings will surely drive growth among high-end vacationers. Currently, Camp 7 Vitality Park showcases the high-quality development pattern of Luneng’s resort industry through the concentrated launch of distinctive themed camp products in Changbai, Wen’an, and Chongqing. With continuously enriched brand content and expanding brand influence, it enhances industry reputation and recognition, and advances the implementation of resort products.

In the future, leisure and entertainment will undoubtedly become a new trend in sports and health. Luneng Camp 7 Vitality Park will continue to establish new one-stop play destinations across the country, working with numerous brands and partners to upgrade and build a diversified, all-age compound vacation experience. Together, they aim to support and achieve the upgrading of the tourism industry (within the region), creating a better life for everyone.