361° Kids' Wear "Zinc" Upgrade: Collaborates with CSIC Antimicrobial to Develop a New Generation of Antibacterial Products ...

361° Kids' Wear and CSIC Antimicrobial have officially formed a strategic partnership. The two parties will apply the antimicrobial technology developed by CSIC Group to produce a brand-new generation of antibacterial sportswear, thereby upgrading product technology, enhancing brand value, and further improving the company’s market competitiveness.

With the collaboration with CSIC Antimicrobial, 361° Kids' Wear will extensively adopt world-leading antibacterial technology in children's sportswear, sports shoes, and all categories of sportswear. The new products are safer, healthier, and more comfortable to wear, better meeting the daily sports and lifestyle needs of children, bringing more joy to kids and peace of mind to parents. 361° Kids' Wear aims to deliver a happier childhood through technological upgrades, deeply embodying the brand philosophy of "freedom and authenticity."

According to reports, following this strategic partnership, 361° Kids' Wear will utilize the "Zinc" antibacterial technology originally developed by CSIC Group for military diving suits. This technology involves injecting zinc ions during the early stage of yarn production to create a functional material that persistently inhibits the growth of harmful microorganisms. It has been certified and tested by national authoritative institutions, confirming that the function is safe, non-toxic, and effectively protects the health of the wearer.

Compared to adults, children generally engage in higher levels of daily physical activity, tend to sweat more, and are exposed to a large number of bacteria while playing outdoors—especially in close-fitting items like underwear and socks, where bacterial growth is more likely. This poses potential health risks during wear and washing. By integrating military-grade "Zinc" antibacterial technology into its new products, 361° Kids' Wear ensures that sportswear can effectively prevent bacterial growth and inhibit it even in hot and humid environments. The result is odor-free, fresh, and comfortable wear. Moreover, thanks to ion polymerization technology, the antibacterial effect remains significant even after multiple washes.

Partnering with 361° Kids' Wear marks another successful implementation of CSIC Group’s strategy of "civil-military integration for a stronger nation and a more powerful military." Currently, accelerating civil-military integration, introducing military technology to outstanding national brands, nurturing leading enterprises in this field, and promoting civil-military technological innovation have been elevated to the level of a national strategy by the Party Central Committee, the State Council, and the Central Military Commission. To align with the deepening development of national civil-military integration and the implementation of related policies, and to seize opportunities presented by this national strategy, CSIC Group takes "military-to-civilian conversion" as a breakthrough point. It deeply integrates antibacterial technologies developed for national defense and military modernization into industries such as apparel, textiles, building materials, medical care, and food packaging, providing abundant resources for domestic brand companies and ensuring the sustainable development of national brands.

It is reported that at the recently held First Liaoning High-Tech Achievements Exhibition, CSIC Antimicrobial Company, in support of the implementation of the national civil-military integration policy, showcased new products featuring military-grade "Zinc" antibacterial technology in collaboration with partners including 361° Kids' Wear. The exhibition fully demonstrated the strong technological capabilities of national brands following civil-military integration.

CSIC Group is a super-large state-owned military enterprise and a Fortune 500 company, ranking first among global shipbuilding enterprises. As the primary supplier of naval weapons and equipment for China, CSIC Group has long been engaged in the research, development, and production of marine defense equipment. It participated in the construction of China’s first aircraft carrier—the Liaoning—and in the development of the "Jiaolong" deep-sea manned submersible. It has also undertaken key national projects such as the Three Gorges Ship Lift and the Hong Kong-Zhuhai-Macao Bridge. Its products span a wide range of fields, including medical care, food, chemicals, textiles, daily necessities, and building materials.

As the largest and strongest supplier of naval weapons and equipment in China, CSIC Group has long been involved in the research and production of marine defense equipment. In the process of serving national defense and the navy, it has deeply recognized the serious impact and threat posed by bacteria, molds, and other microorganisms on the quality of life and safety of sailors. Guided by the principle that combating harmful microorganisms enhances military combat effectiveness, years of research and numerous experiments led to the development of non-toxic antibacterial technology. This technology was turned into products that passed the most rigorous testing, resulting in antibacterial and deodorizing materials that meet national standards.

The integration of "Zinc" antibacterial technology with 361° Kids' Wear not only delivers more comfortable and healthy sportswear to Chinese children through this powerful collaboration but also serves as a positive showcase of CSIC Group’s brand image to the public. At the same time, with access to military-grade clothing technology, 361° Kids' Wear has further strengthened the international market competitiveness of the national apparel brand, providing a new technological driving force for accelerating the brand’s internationalization.