Koala Factory Store goes cross-industry with hotels, delivering a brand-new shopping experience

Nowadays, it’s trendy for brands to collaborate across industries, and these novel pairings always cause a buying frenzy as soon as they launch. For example, the NIKE x Off-White collaboration was wildly hyped, and the UNIQLO x KAWS collection sparked a shopping craze. Meanwhile, the cross-industry collaboration between Koala Factory Store — the private label of leading cross-border e-commerce brand “Kaola Global” — and the Orange Hotel brand under Huazhu Group has brought an innovative, panoramic experience.

From September 2 to September 30, the two parties jointly launched the “Travel with Flavor, Enjoy Your Favorite Items” campaign. In the context of escalating consumption, what kind of spark will emerge from the collision between two brands dedicated to upgrading urban living experiences? It’s something to look forward to. Bestselling items popular online at Koala Factory Store can now be fully experienced during a stay at an Orange Hotel. During the campaign, consumers can try first, then buy, and even claim a dual membership gift worth a thousand yuan with one click.

Great products accompany your journey — in-depth, scenario-based marketing

In the era of e-commerce, while many consumers have fully enjoyed the convenience of online shopping, they’ve also discovered some of its shortcomings. The main issue is the lack of physical product experience — apart from sometimes not finding the most suitable items, frequent returns and exchanges often lead to unnecessary hassle.

To address this, major e-commerce platforms have started moving from online to offline, actively bridging the gap between the two by using experience stores to attract offline foot traffic, converting offline consumers to online shoppers, enriching the purchasing experience for online members, and enhancing user loyalty.

The “Travel with Flavor, Enjoy Your Favorite Items” campaign jointly launched by Koala Factory Store and Orange Hotel offers a new approach to improving user experience.

Koala Factory Store innovatively brings its bestselling online items to hotel rooms through membership gifts and in-scene displays, allowing consumers to experience them up close: imagine a traveler returning to the hotel after a day out, sitting on a sofa with a massage lumbar cushion, surrounded by the popular fragrances from Koala Factory Store. It certainly enhances the stay. This experience model not only elevates the accommodation experience but also helps consumers make quicker purchasing decisions.

Panoramic experience: Try before you buy, all at your fingertips

This time, Koala Factory Store and Orange Hotel have launched a collaboration across 30 hotels, including 18 Orange Select Hotels, 7 Orange Crystal Hotels, and 5 Manxin Hotels. Participating Orange Select Hotels offer in-room gifts such as hand soap or aromatherapy; Orange Manxin Hotels provide a handheld garment steamer as an in-room gift, along with hand soap, foot patches, and aromatherapy as welcome items.

Orange Manxin Hotels provide a handheld garment steamer as an in-room gift

At Orange Crystal Hotels, Koala Factory Store offers a massage lumbar cushion as an in-room gift, along with USB plugs, U-shaped neck pillows, face masks, eye masks, and hair curlers as welcome gifts.

In addition, Koala Factory Store has selected 10 hotels as offline display locations, offering in-person experiences of its online bestsellers and giving guests the chance to win a gift pack that includes hand soap, aromatherapy, foot patches, face masks, and a handheld garment steamer.

Gift pack including foot patches and face masks

During the campaign, Koala users staying at these 30 hotels can be among the first to experience this new consumption model of trying before buying, and enjoy a comprehensive upgrade of membership benefits. If you fall for a certain item, you can place an online order during your stay — it might arrive at your home before you do.

Koala Factory Store — focused on modern lifestyle aesthetics

As a collection store of private labels from top global manufacturers, Koala Factory Store has always upheld the brand philosophy of being “smart, savvy, and living well.” Koala Factory Store pioneered the global premium manufacturing brand incubator model by directly connecting top-tier industry manufacturers with consumers, cutting out intermediaries and markups. On one hand, it delivers high-quality, great-value products to consumers; on the other, it helps quality manufacturers build their own brands and supports their transformation and upgrading.

This collaboration between Koala Factory Store and Huazhu’s Orange Hotel on the “Travel with Flavor, Enjoy Your Favorite Items” campaign aims to let users experience multiple bestselling items for free during their hotel stay, enhancing their accommodation experience while also discovering truly suitable, high-quality products.

Even ordinary life deserves extraordinary little highlights. Sometimes a handheld garment steamer can solve the hassle of keeping your clothes neat during business trips; sometimes a massage lumbar cushion can relieve the fatigue after a long day of work; an affordable little item can significantly elevate your living and travel experience.