Unveiling Japan’s Top Baby and Mom Must-Haves

Recently, many moms have asked us for recommendations on Japanese baby products. To provide the most professional advice, we asked a newly minted Japanese mom colleague to show us what’s in her home—what everyday essentials do Japanese moms really love? Let’s take a look together.

Mom Introduction

Mom's Name: Mrs. Terado, Shuma’s Mom

Mom’s Age: 28 years old

Residence: Osaka, Japan

Occupation: Agency (currently on maternity leave)

Baby’s Name: Shuma

Baby’s Age: 6 months old

First Visit to a Japanese Mom’s Home

As soon as we stepped inside, we were greeted by a warm and cozy atmosphere. We were warmly led upstairs by the graceful and elegant Shuma’s Mom to the second floor, where our little bundle of joy—Shuma—was lying happily in the living room rocking chair. The amazing thing about this rocking chair is that with just a little leg movement from the baby, it gently rocks back and forth, freeing up mom’s tired hands. What a clever design.

Shuma’s skin is so clear and translucent, it could be described as “so delicate it could burst,” with two big blinking eyes curiously looking at us strangers. But the child was not shy at all—apart from being a bit puzzled when he first saw us, he giggled merrily after a little coaxing from his mom.

Starting the Interview

After playing with adorable Shuma for a while, we finally remembered what we came for today. Reluctantly letting go of the baby’s chubby little hand, we got down to the main topic.

On Baby’s Underwear

Keyword: MIKIHOUSE Baby Underwear

Since Shuma’s Mom was planning to take the baby out for a walk that evening, she was all dressed up and ready to go. The little angel who had just woken up needed to get spruced up too, of course.

We noticed that the baby’s underwear was super cute, and according to Shuma’s Mom, the thoughtful snap-button design around the diaper area made diaper changes a breeze. We couldn’t help but touch it—it felt incredibly soft and fluffy. This fabric is so gentle that no matter how much it rubs against the baby’s skin, there won’t be any red marks. Turns out, it’s fromMIKIHOUSEbaby underwear brand—truly a top-tier Japanese brand for moms and babies.One piece of underwear alone made even this non-mom want to buy it. Shuma’s Mom also mentioned that in Japan, many people’s first choice for a “birth gift” isMIKIHOUSEthis brand.

Baby Bathing Essential

Keyword: MIKIHOUSE Inflatable Bath Seat

When taking the little one out, of course, a good bath is a must—Japanese moms really go the extra mile to make sure their kids love bath time. For example, the belovedMIKIHOUSEsuper bath seat. The design is very thoughtful and scientific—the air pump is attached right to the seat, and it only takes a few easy presses to inflate. The whole process takes just about a minute. Then you can put your baby on it and start bathing smoothly.This seat has truly won the hearts of many Japanese moms~

On Baby Moisturizing Skincare

Keyword: TENEI Baby Skincare Series

While giving the baby a bath, our stylish mom strongly recommended the TENEI baby moisturizing series. Its standout feature is that it’s completely non-irritating, contains no alcohol or other harsh ingredients, and creates ultra-fine bubbles. I immediately checked on Xiaohongshu (Little Red Book) and found that many Chinese moms have raved about this line!! It covers everything from baby shampoo, body wash, baby oil, toner to moisturizer. For moms unsure which products to choose, we highly recommend getting the full set.

The little cutie with bubbles on their face is just too adorable!! This shampoo and body wash from Tianai Huiying are both easy to lather, and they use natural moisturizing ingredients. The formula features low-irritation amino acid-based ingredients, giving parents greater peace of mind. No need to worry too much about bubbles getting into the baby’s eyes—cleaning up is a breeze!

Baby fashion must-haves

Keywords: Crazy gogo set,MIKIHOUSEShort-sleeve romper, Cherichu T-shirt

After bath time, it's time to pick out some clothes. This time, we went for an ultra-stylish outfit for going out. This niche Japanese baby brand is known for its bold designs—vibrant colors paired with uniquely patterned prints. Many trendy Japanese parents choose these to dress their babies. Especially the little accessories, like socks and hats. The details on the clothing are also very thoughtful, such as pockets designed in the shape of little paws—adorable and perfect for tucking tiny hands in~ A must-have for becoming the brightest star on the street.

Let’s also take a look at the little clothes that babies usually love to wear~ Shuma’s mom had the little model try on two more sets. As expected, anything looks cute on such an adorable child~

Essentials for going out

Keywords: Front-facing baby carrier, hand sanitizer gel, baby food

Finally time to head out, the mom pulls out her baby-carrying essential—the front-facing baby carrier. It’s said to be very popular among Japanese moms.

The contact points are on the waist and shoulders, so the pressure on the mom is minimal. The fabric over the baby’s head is thin and removable. It’s adjustable for both very small newborns and slightly older babies.Convenient, easy to use, and labor-saving—no wonder so many moms go for it.

Of course, besides the baby-carrying essential, you’ll also want to prepare a mom’s backpack. We noticed that many Japanese moms hang a hand sanitizer gel on the straps of their backpacks. After asking Shuma’s mom, we learned that using this no-rinse hand sanitizer gel before feeding the baby or touching the baby allows for quick hand cleaning, helping to avoid transferring bacteria to the little one.

We also specifically asked Shuma’s mom what baby food she usually gives her little one. The small boxes are filled with Kewpie baby food. Each box is not only convenient to carry but also highly nutritious.

Finally, it’s time to take Shuma out to play~

Hope this sharing from a local Japanese mom can be helpful to all the moms out there. And even more so, may all babies grow up safely, happily, and healthily. Let’s end with a few more lovely everyday photos of Shuma~~