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2022The successful bid for the 2022 Beijing Winter Olympics has accelerated the rapid development of winter sports in China, greatly stimulating public enthusiasm for participation and providing strong momentum for the growth of winter sports in the country. As a result, an increasing number of astute sports brands and countries are turning their attention here—10October17to20,2019the International Winter Sports (Beijing) Expo (hereinafter referred to as the Winter Expo) will grandly open at the China National Convention Center in Beijing.
Since2016, the Winter Expo has been held annually in Beijing, promoting efficient alignment of industry resources through various formats such as exhibitions, forums, and experience activities, while also opening a window for the general public to experience the charm of winter sports up close. This year’s edition is no exception, with an even larger scale and richer experience activities compared to previous years. In the second year of the Beijing Winter Olympics “Beijing Cycle,” this Winter Expo will attract the public with more highlights.
Highlights1: A vibrant ice and snow market
As one of the world’s largest winter sports industry events, the Winter Expo has received strong support for the fourth consecutive year from the International Olympic Committee, the seven international winter sports federations, the Beijing 2022 Organizing Committee for the Winter Olympics and Paralympics, the Chinese Olympic Committee, the All-China Sports Federation, and other domestic and international organizations. It attracts active participation from global winter sports leaders, well-known brands, and winter sports enthusiasts.20222022
The dynamic growth of certain data fully demonstrates the positive momentum of the Winter Expo: over the three years from2016to2018, the exhibition area of the Winter Expo expanded from22000square meters to30000square meters, and the number of participating brands grew from208to530; meanwhile, the number of professional visitors and total attendance saw increases of300%and54%respectively; in terms of media coverage, the number of media outlets following the event and the volume of domestic and international media reports also exceeded15%.
By2019, the Winter Expo is expected to attract over16visitors. The tremendous enthusiasm shown by Chinese winter sports professionals and enthusiasts for the Winter Expo essentially reflects the growing popularity of winter sports in China. An increasing number of ordinary Chinese consumers are beginning to personally experience the “cool” and “thrilling” aspects of winter sports, and the unique charm of these activities will draw more attendees this year.
Highlight2: A showcase of new ice and snow experiences
With the approach of the Winter Olympics, winter sports are gaining more and more enthusiasts in China. Many members of the public are eager to experience the charm of winter sports up close. At this year’s Winter Expo, in addition to being able to access a wide range of previously unfamiliar winter sports equipment manufacturers and get a close look at various new types of winter sports gear, exhibition visitors can also experience the culture and customs of leading winter sports nations through the event. Against the backdrop of the2019China-Finland Winter Sports Year, the Nordic country Finland has also become this year’s Guest Country of Honor.10October18will feature the "Finland Day" themed event at the Winter Expo, where Finland’s ice and snow resources and premium tourism offerings will be showcased to Chinese audiences. In addition to Finland as the guest country of honor, other nations and their brands—including Austria, Norway, France, Italy, New Zealand, Japan, Georgia, the United States, Canada, and the Czech Republic—will also participate in group exhibitions. Visitors will be able to experience foreign ice and snow culture right at their doorstep through the Winter Expo.
Beyond the rich national displays, there will also be more hands-on experience activities that the general public can directly take part in. Within the series of events at the Mass Ice and Snow Carnival, attendees can explore a variety of engaging activities in the ice and snow experience zone, including indoor real snow, curling interactions, ski simulators, and cross-country skiing experiences. These unique offerings will allow the public to personally experience the distinctive charm of winter sports.
Highlights3: A Comprehensive Insight into the Full Trends of Ice and Snow
If the Winter Expo allows people to experience the present of the ice and snow industry, then the parallel forums held concurrently with the exhibition bring together global ice and snow experts to discuss the future development of the industry.
Over the course of10three days from17to19, more than2022, including Finnish Minister of Science and Culture Hanna Kosonen, World Curling Federation President and BeijingCoordinator Committee Member KateCaithness, International Ski Federation Secretary-General and Beijing2022Coordinator Committee Member SarahLewis, International Skating Union President JanDijkema, Finnish Ambassador to China Sakari Tuomioja, Norwegian Ambassador to China Signe Brudeset, Vice Mayor of Innsbruck, Austria FranzGruber, CEO of the Finnish Olympic Committee MikkoSalonen, and Vice President of the Norwegian Olympic and Paralympic Committee and Confederation of Sports JohanOlavKoss, among overinternational organization leaders, government officials from home and abroad, industry experts, and Olympic champions—will gather at theWinter Expo to participate inparallel forums. Guests from various professional backgrounds will offer fresh perspectives on the development of the ice and snow industry from multiple angles, with international participants accounting for. Industry professionals can listen to the strongest voices from around the globe. At the same time, the forum topics cover hot issues in the development of the ice and snow industry, including youth engagement in winter sports, urban development, venue design, ski resort operations, ice and snow tourism, and talent cultivation.・Gauss and over200international organization leaders, government officials from both China and abroad, industry experts, and Olympic champions gathered2019at the Winter Expo to participate in20parallel forums. Guests with diverse professional backgrounds will offer fresh perspectives on the development of the ice and snow industry from various angles, with international participants accounting for50%of the total. Industry professionals in the ice and snow sector can listen to the strongest voices from around the globe. Meanwhile, the themes of the forums also cover hot topics in the development of the ice and snow industry, including youth in snow sports, urban development, venue design, ski resort operations, ice and snow tourism, and talent cultivation.
Through a series of forums, attendees will not only gain a clearer understanding of winter sports through hands-on experiences, but also learn about the winter sports industry and keep up with its trends through insightful presentations by industry experts.
As the Winter Olympics draw nearer, the Winter Expo — which brings together industry exhibitions, authoritative forums, business matchmaking, and winter sports experiences — will become the best window for Chinese audiences to experience the charm of winter sports up close. After fully engaging with the Winter Expo, you’re sure to discover your own potential to become one of the “three hundred million fans of winter sports.”
For more information about the Winter Expo, please visit:http://www.wwse2022.com/, or follow“the International Winter Sports (Beijing) Expo”WeChat official account.