From well-known recreational vehicle brands to dazzling outdoor gear and camping supplies; from outdoor apparel and accessories integrating the latest technology to forward-looking trend product launches and high-end dialogues... The Outdoor Activities Week, gathering over a hundred outdoor leisure brands nationwide and their more than a thousand high-quality products, will kick off at the Shenzhen Convention and Exhibition Center from April 30 to May 2 next year.
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Leveraging the Guangdong-Hong Kong-Macao Greater Bay Area to accelerate the development of the outdoor leisure industry
In recent years, with the opening of key connectivity projects such as the Guangzhou-Shenzhen-Hong Kong Express Rail Link and the Hong Kong-Zhuhai-Macao Bridge, the Guangdong-Hong Kong-Macao Greater Bay Area has begun to show the early form of a world-class megalopolis cluster and an international free trade port, with various economic industries thriving. As an emerging, green, and sunrise industry, the outdoor leisure industry also injects new vitality into boosting the economic construction of the Guangdong-Hong Kong-Macao Greater Bay Area, gradually becoming one of the core driving forces of regional economic development.
To fully integrate into the construction of the outdoor leisure industry in the Guangdong-Hong Kong-Macao Greater Bay Area and align with the new trend of cross-sector integration, the Outdoor Activities Week, jointly organized by Gao Bo Exhibition (Shenzhen) Co., Ltd. and the Shenzhen RV Industry Association, will take "Return to the Outdoors, Enjoy Nature" as its theme. With the important content of driving various outdoor industries and services, and adopting a combined "B2B + B2C" promotion model, it will comprehensively organize and showcase a variety of dynamic and static outdoor activity-related products and services, including RV camping, water sports, hiking, fishing, mountaineering, and more. This will not only allow exhibitors to fully demonstrate the performance advantages of their products and highlight brand confidence and strength, but also meet the one-stop shopping needs of visitors.
In addition, the 2020 Outdoor Activities Week will also feature special exhibition areas and activities such as "Rock Climbing Experience," "Water Activity Experience," "Urban Outdoor Fashion," and "Outdoor + VR," providing a comprehensive and integrated layout that allows visitors to closely experience the high-tech and humanistic charm embedded in the products.
Integrating online and offline to build a digital industry event
Under the growing trend of convergence between online e-commerce and offline physical retail, the Outdoor Activities Week will also leverage information tools to bridge online and offline, creating resource complementarity and integration to enhance the participation experience for both enterprises and visitors.
On one hand, an online e-commerce platform will be established to clearly display all product images, descriptions, exhibition area locations, and other information, enabling exhibitors to promote both online and offline simultaneously and attract more visitors to the physical booths for purchases. This not only breaks the spatial limitations of offline events, making it easier for visitors to quickly find desired products and improving their exhibition efficiency, but also expands the promotional reach for exhibitors, significantly increasing business opportunity conversion.
On the other hand, multiple industry forums and sharing salons will be planned and held, inviting numerous domestic and international industry leaders and outdoor enthusiasts to the site to conduct multidimensional analyses of the current status, pain points, and trends of the outdoor leisure industry in the Guangdong-Hong Kong-Macao Greater Bay Area. By combining judgments on market conditions and industry characteristics, they will break through bottlenecks in creativity, supply chains, production capacity, communication, and funding, offering strategies and insights for the development of the outdoor leisure industry.
In fact, the Outdoor Activities Week will also host the 2020 Shenzhen International Golf Expo concurrently. As an important segment of the outdoor leisure industry, the golf community highly overlaps with the target audience of the Outdoor Activities Week, allowing seamless visitor sharing. Therefore, the cross-industry integration of the Outdoor Activities Week and the Golf Expo will not only bring higher visitor traffic to the event but also greatly improve on-site business conversion rates.
Currently, as the country continues to strengthen infrastructure construction, creating conditions for the robust development of the outdoor leisure industry, and as people's living standards rise, the demand for outdoor leisure activities is also growing. Driven by favorable policies and a vast market capacity, the outdoor leisure industry in the Guangdong-Hong Kong-Macao Greater Bay Area will welcome new development opportunities. As a cross-promotion of golf and outdoor activities, the 2020 Outdoor Activities Week looks forward to working with more outdoor leisure and sports enterprises to jointly build a large-scale industry exhibition and trading platform that radiates across the Guangdong-Hong Kong-Macao Greater Bay Area, stimulating greater innovation and creativity in the industry and injecting more new growth momentum into its development.
For more highlights, visit the official website: https://www.gooproexpo.com/