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2019 Winter Expo Ice and Snow Startup Competition Held to Boost Project Incubation and Industry Innovation

Published: 2026-11-08 👁 102 views
Last updated 2026-11-08 — The Ice and Snow Startup Competition, organized by International Data Group (IDG), is an industry event designed to promote the display and exchange of ice and snow projects, identify high-quality ventures, and accelerate their implementation.
2019 Winter Expo Ice and Snow Startup Competition Held to Boost Project Incubation and Industry Innovation

      On October 19, 2019, the Ice and Snow Startup Competition of the International Winter Sports (Beijing) Expo was held at the China National Convention Center in Beijing. Organized by International Data Group, the competition aims to foster the display and exchange of ice and snow projects, discover high-quality ventures, and accelerate their implementation. The competition solicits entries globally, holds project roadshows and selections in domestic and overseas cities, and provides comprehensive guidance and evaluation on development direction, technical skills, and marketing strategies for participating teams. The event invited top-tier successful figures from the global investment and internet sectors to serve as startup mentors and commentators. The judging panel included Xu Zhou, President of IDG Asia; Bian Chao, Founding Partner of Yuankun Capital / Peking University Venture Capital; Xin Ying, Partner of Kaixing Capital; Bai Songtao, Managing Partner of Eagle Fund Management; Liu Yanbin, General Manager of Dongyun Sports; as well as special guests Rao Liu, Founder of Beijing Perfect Fengbao Sports Culture Development Co., Ltd., and Cheng Dan, Operation Manager of Beijing Mengqiyuan Sports Development Co., Ltd., who shared their entrepreneurial stories.
      At the event, Xu Zhou, President of IDG Asia, delivered the opening remarks. She noted that China’s ice and snow market and the overall industry development are currently thriving, with strong momentum in industrial integration and collaboration. Since 2017, to support the Winter Expo and the development of winter sports in China, IDG has specifically designed an ice and snow-themed startup competition. Through participation in the event, many startups have secured more investment and built extensive cooperation networks. IDG hopes that more investors and entrepreneurial teams can gain valuable experience through the Winter Expo and the Ice and Snow Startup Competition, and aims to provide a full range of services for more ice and snow entrepreneurs, including market matchmaking, investment and financing, incubation, and accelerated growth.

IDG Asia President Xu Zhou

      Bian Chao, Founding Partner of Yuankun Capital / Peking University Venture Capital, also delivered a keynote speech on the theme of “Innovating for Venture Creation,” offering guidance for entrepreneurs. He emphasized the importance of innovation, a broad vision, and an open mindset in entrepreneurship, as well as seeking industrial synergy. Entrepreneurs should explore opportunities across the industrial chain, investigate industry development potential, focus on the exchange and consumption aspects of the ice and snow industry, and return to the essential nature of ice and snow sports consumption. He urged efforts in technological, model, and cultural innovation within the ice and snow industry.

Founding Partner of Yuankun Capital / Peking University Venture Capital Bian Chao

      Following the insightful speeches by the judges and mentors, participating companies took turns to present their ice and snow startup projects to attendees, discussing their business models and development directions. Ten competing companies and universities, including JJZH (Beijing) Sports Technology Co., Ltd., Beijing Size Technology Co., Ltd., Beijing Bingtanghulu Technology Co., Ltd., Bomi (Hangzhou) Animation Design Co., Ltd., Beijing Xueling Network Technology Co., Ltd., Beijing Qingteng Sports Culture Development Co., Ltd., Beijing Kangqiao Chengpin Technology Co., Ltd., Beijing Wantzanyu Sports Media Co., Ltd., Beijing Youbeinuan Technology Co., Ltd., and students from the Capital University of Physical Education and Sports, shared startup projects related to sports protection, venue services, IP development, and venue construction in the ice and snow sector.
      Among the many outstanding ventures, UFLO Youfu Sports Floating, developed by Beijing Kangqiao Chengpin Technology Co., Ltd., won first place in the Ice and Snow Startup Competition. The company’s UFLO floating equipment helps high-stress groups such as athletes, military personnel, and psychology patients achieve rapid relaxation and mental and physical well-being—a new type of consumer business. Beijing Bingtanghulu Technology Co., Ltd.’s ice and snow family playground project impressed the judges with its compact yet charming ice rink operation model and high-return business strategy. The company also innovatively developed a three-stage rocket + dual-wheel drive + non-continuous growth curve operational methodology, earning it second place. Beijing Wantzanyu Sports Media Co., Ltd. took third place with its Ice and Snow Aladdin project, which embodies the principles of green Olympics and environmentally friendly event hosting by providing air pollution solutions for Olympic venues and ice and snow sports facilities. Its project concept and core technology received widespread acclaim from the judges.

 Representative of Beijing Kangqiao Chengpin Technology Co., Ltd. introduces the UFLO Youfu Sports Floating project on-site

Representative of Beijing Bingtanghulu Technology Co., Ltd. introduces the Bingtanghulu Ice Mountain Park project on-site

Representative of Beijing Wantzanyu Sports Media Co., Ltd. introduces the Ice and Snow Aladdin project on-site

      After showcasing numerous outstanding ice and snow startups, senior executives from two successfully operating ventures—Cheng Dan, Operation Manager of Beijing Mengqiyuan Sports Development Co., Ltd., and Rao Liu, Founder of Beijing Perfect Fengbao Sports Culture Development Co., Ltd.—shared their entrepreneurial journeys, initial visions and dreams for the ice and snow industry, as well as their personal experiences. Attendees gained valuable insights from their presentations.

Operation Manager of Beijing Mengqiyuan Sports Development Co., Ltd. Cheng Dan

Founder of Beijing Perfect Fengbao Sports Culture Development Co., Ltd. Rao Liu

      The Ice and Snow Startup Competition provided both domestic and international entrepreneurs with greater insights into opportunities and trends in the ice and snow sector. It invited major venture capital institutions from around the world to engage directly with promising projects, offering more opportunities for outstanding ventures to showcase their strengths and secure investment. At the same time, it helped investors discover more high-potential projects in the market, achieving comprehensive integration of internet and international resources, supporting the development of ice and snow enterprises, and enhancing the vitality of the ice and snow economy.


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