[2020Year1Month8Day, Beijing]On1July8, Dolomiti successfully held theCHAOHotel in Beijing’s Sanlitun“event “Breaking Boundaries, Dialoguing with the World”——2020Dolomiti Global Brand Launch Event”in collaboration with Finnish winter sports consulting firms,SMARTa smart vacation industry platform,AIMand an international design competition. Through two professional forums and an immersive land art exhibition, the event brought together distinguished guests towitnessthe“signing ceremonybetween Dolomiti and two major Finnish professional sports institutions,the”Dolomiti Town brand unveiling ceremony,“the homestay competition launch,”and other exciting segments. From the perspectives of“OUT OF WHITEmountain”sports, art and humanities, and natural history, the event exploredthe concept of borderless livingand envisioned one’s own“life’s next season.”, imagine your own life’s5season.
Duolemeidi specially invited Wang Biao, member of the Standing Committee of Zhangjiakou Municipal Party Committee and Secretary of Chongli District Party Committee; Cao Jianwei, member of the Standing Committee of Chongli District Party Committee and Deputy District Chief of the government; major leaders from the Development and Reform Bureau, Sports Bureau, and Culture, Radio, Television and Tourism Bureau of Chongli Districtofthe main leaders; singleboardalpine skiing world champion Guo Dandan;Professor Lin Xianpeng, PhD supervisor and Vice Dean of the School of Management at Beijing Sport University; the Finnish Ambassador to ChinaJarno Syrjala;Trade and Economic Counselor of the Finnish Embassy in ChinaHannakaisa Andersson; the Finnish Winter Sports Consulting CompanyCEO Jussi Rapoand other distinguished guests attended this launch event.
Thesports cooperation project was officially signed, opening a new chapter in snow and ice education
Following“the China-Finland Winter Sports Year,”at“2020the Duolemeidi Global Brand Launch and China-Finland Sports (Education) Integration Development Forum,”the sports cooperation signing ceremony lit up the main venue. Duolemeidi will engage in in-depth collaboration with the Vuokatti Olympic Training Center and the Kesäkallio Sports Institute on professional and mass-level skiing competitions and training, empowering2022the 2022 Beijing Winter Olympicsand activelyresponding to“the national policy goal of “Three Hundred Million People on Snow and Ice.””policy call.
Innovation“knows no bounds,”shaping life — crafting Chongli’s five iconic brands
Wang Li, Chairwoman of the DuolemeidiTown, stated in the brand presentation that Duolemeidi is not only a skiing brand originating in Europe. After ten years of dedicated development, it has gradually grown into an innovative lifestyle brand centered around three core sectors: a mountain sports resort, an art valley, and a lifestyle service town. Additionally, by introducing Swiss technology, Duolemeidi is set to build China’s firstslope-climbing“mountain sightseeing train, planned to run from”mountain sightseeing mini train, is planned to start fromDolomiti TownDepart,Built in three phases,Stretching24kilometersand connected to Taizicheng Railway Station,allowing visitorstofully enjoy the scenic beauty of the Ming Great Wall Ruins Park and Xique Liang4AScenic Area, creating five major calling cards for Chongli in history, art, technology, creating history, art, and technology for Chongliinnovation, culture, and tourism.
The homestay forum discussed industry pain points, while event announcements boosted experience upgrades
Also held on the day of the launch was“OUT OF WHITEthe Homestay Competition Announcement and the Dolomiti Town “Beyond White” Homestay Forum”. In Beijing,CHAOthe hotel’s Daylight Chapel brought together several leading domestic homestay brands——“Daliuzhiye”,“Guoyun Shanjū”,“Xipo”,“Xuli”,“Jiesu”, and the Greek furniture brandCOCO-MAT, inviting their founders and curators to discuss current industry pain points and development prospects.
will also be released2020 OUT OF WHITEthe Homestay Design Competition,calling ondomestic and international designers to plan and designfor the DaKa homestay brand,with the implementation in the Dolomiti Town providing multiple possibilities for upgrading the tourism ecosystem of Chongli and enhancing accommodation services for the Winter Olympics.
The "More Than White: Ice and Snow Installation Art Exhibition" officially opens, leading a new economy of night tourism in Chongli
After the press conference, the attending guests took the newly opened Beijing-Zhangjiakou High-Speed Railway to“the Capital’s One-Hour Living Circle”-covered Dolomiti Art Valley, where they participated in“OUT OF WHITEthe opening ceremony of the immersive art exhibition”"More Than White: Ice and Snow Installation Art Exhibition" the following day.“Mirage·Imagination Research Institute’s”Mirage“·Ice, artist Su Hang’s”Ark of the Snow Kingdom“, and the interdisciplinary media team”in collaboration with China Comic Heroes’“Y&Z”co-created“"More Than White – Waiting"”and other artworks were unveiled. Notably highlighted were the lighting ceremonies of numerous large-scale audiovisual art installations at night and“Snow·Flame”Theatre’s fire dance performance. It is reported that this art exhibition will continue until2020the year the snow melts, open free of charge to snow enthusiasts, integrating art and humanity into nature while pioneering a new economy of night tourism in Chongli.
In the future, Dolomiti will continue to lead the way to a better life, from“breaking boundaries”to“embracing a boundary-free lifestyle,”from challenging conventions and refusing to follow the crowd, to creating a brand-new way of life unique to Dolomiti. A profound embodiment of brand values will begin here. Dolomiti hopes that everyone who comes to the town can break through theirinnerlimitations, discover new meanings in life, and embark ontheir ownfirst5season of life beyond the hustle and bustle of the city.