By / Scenic Spots Family compiled report
Traveling abroad requires packing numerous items. How to select practical travel necessities and enhance convenience during your journey is one of the common concerns for modern travelers before going overseas. The wide selection of travel accessories on the HowTravel website allows travelers to comprehensively purchase all essential travel items tailored to the unique characteristics of their destination country before departure.
1. Founder with rich travel experience
The founder of HowTravel, Ma Jiaming (aka Xiao Ma), was formerly a process integration engineer at a leading semiconductor foundry company. Though his daily work seemed stable, it gradually caused him to lose enthusiasm and a sense of purpose. He made the bold decision to leave his job and embark on a solo journey across Asia.
During his one-and-a-half-year solo journey across Asia, Xiao Ma explored the world on foot, which deepened his passion for travel. Whether it was the awe-inspiring grandeur of major landscapes abroad, the warmth and authenticity from interacting with local cultures, or the amazement at practical everyday items sold overseas, the journey was filled with rewarding experiences. Upon returning to Taiwan, he generously shared his travel insights online and spoke about his adventures on various speaking platforms, hoping to inspire more people with his overseas experiences.
Xiao Ma’s friends, who also share a love for travel, often discussed during their travel chats how regrettable it was that many useful travel items sold overseas were not available for purchase in Taiwan. This inspired Xiao Ma, who enjoys selecting and trying new products, along with his friends, to come up with the idea of creating a practical platform where “everything for travel can be bought in one place.” They aimed to turn their own travel needs into reality and started the business together.
Xiao Ma mentioned that on overseas shopping websites, there is a clearly labeled “travel accessories” category, where a vast range of travel-related products are available for users to choose from. However, on most platforms in Taiwan, travel items are scattered across categories such as outdoor gear, bags, and shoes, making it difficult for travelers to find a comprehensive and suitable selection of products.
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