12Month25Day, the 2ndG318Highway Culture Industry Summit was successfully held in Litang, gathering nearly 100 guests including local government departments, self-driving tourism industry elites, experts and scholars in highway culture, representatives of self-driving tourists, and media from cities along National Highway G318, as well as from Beijing, Yunnan, Shaanxi, Hebei, and other318cities. Together, they witnessed the23Litang Release.“This marks the second consecutive year that the”Highway Culture Industry Summit has been held in Litang, following the first edition themed “
Awakening.”G318Themed ““Reshaping,” this year’s summit”was hosted by the People's Government of Garzê Tibetan Autonomous Prefecture, and organized by the CPC Litang County Committee, the People's Government of Litang County, the Garzê Prefecture Culture, Radio, Television and Tourism Bureau, and Shanghai Love Driving Media Co., Ltd.[A Must-Drive Journey]Sign Unveiling”On the morning of the 18th, a grand unveiling ceremony for the first “
A Must-Drive Journey” signpost in Litang was held in front of the Renkang Ancient House. This marks another significant step for Litang following the first “
“A Must-Drive Journey” landmark established during the first summit, as it partners with a world-class highway.”
25With the traffic and promotional effects brought by such landmarks, the installation of the signpost is expected to continue empowering Litang and serve as a breakthrough for the publicity of the Létōng Ancient Town.“The “318”One of Twenty-Four Projects”“is in its fourth year of the five-year plan to develop theG318”National Highway.IPAt the summit, Li Keqi, founder of Love Driving Media and initiator of the National Highway Culture project, introduced the plans for subsequent promotion and development. With twelve years of accumulation and four years of in-depth efforts, from establishing the...
“5One Project”
2019is“the National HighwayG318”IPfive yearsin the makingThe fourth year of planning — at the event, Li Keqi, founder of Love Drive Media and initiator of the National Highway culture, introduced the subsequent promotion and development plans. Twelve years of accumulation, four years of in-depth development, from bringingG318to become a well-known highwayIP, to reach out to the world, and truly become a world-class highway that represents China’s cultural confidence, through“a map, a book, a movie, an exhibition, and an official website”as the main platforms of presentation —“the "Five-One Project"”detailed the future scenarios for the development318of the national highway, receiving an enthusiastic response on-site.
[Litang Release]
“Highway Code”
If mileage is a highway’s“birth certificate”, then“the Highway Code”might be its new-era“ID card”. After decades of maintenance, expansion, renovation, and upgrading,318the original mileage of the national highways has undergone significant changes. In the future, as the transportation function of the national highways weakens and their cultural role strengthens, Aijia Media proposed this year the concept of the“Highway Code”, which――is based on318official national highway mileage data, using the“Highway Code”to mark the unique location of a region along the318national highway, while permanently recording the era’s memory and historical significance of the road. At the summit, the36Highway Codes“of the “Must-Drive Sites””were“officially unveiled collectively.”Highway Codes
G318“Must-Drive Impression Index”
By integratingG318data indicators of economic development across various industries along the route,G318a decision-making data index model has been developed to visually reflect“318the development status of the national highway cultural industry belt, helping local governments at all levels and enterprises in various industries uncover industrial potential and promote refined industrial development. This index model is the brainchild of”Aijia Media in collaboration with Yunjie Liangshu.G318At this summit, Yunjie Liangshu, a council member of the China Market Information and Survey Industry Association andG318“a council member of the Industrial Think Tank, first introduced”――the "Must-Drive Impression Index."G318Formed through quantitative survey analysis of self-drive travelers, combined with publicly available data, and incorporating sociological indicators such as region, population, and economy, the index is then refined using scientific algorithms to create318the initial form of the index system. According to the index, Shanghai claimed the top spot, while――Litang, the host location of this summit, ranked eighth. In the future, through the“G318Data Industry Alliance”initiated at the summit,“318the index system”will be gradually improved and ultimately serve to provide318data-driven guidance for the industry.