Singapore, a subtropical garden nation at the tip of the Malay Peninsula situated at the "crossroads of the world," showcases a rich and vibrant convergence of Asian cultures. In recent years, Singapore’s tourism has shown distinct trends of a younger demographic and more mature demands. There is an increasing desire for upgraded hotel quality, sampling distinctive cuisine, and immersive cultural experiences. Coupled with the Singapore Tourism Board’s continuous innovation in travel styles—encouraging visitors to discover new facets of the destination and fostering emotional resonance—travel here now offers even more anticipation, surprises, differences, and possibilities.
According to transaction data from CYTS Aoyou’s travel platform, between 2018-2019, over 72,000 people used their Singapore visa services. More than 65% opted for independent or semi-self-guided travel in Singapore, with demand for small family group tours and customized private travel rising by 20%. A total of 50,000 local activity vouchers were sold in Singapore, ranking it as the second most popular destination. With its friendly, diverse, and trendy character, Singapore has become one of the top choices for young families seeking short overseas trips. Against this market backdrop, CYTS Aoyou launched “Singapore Every Day.” This article will show you how to experience the “new” in Singapore like never before.
- Endless Culinary Delights -
Singapore is a multicultural country, and this is reflected in its local cuisine. A must-try is chili crab, renowned for its deliciousness across Asia. Other highlights include the Michelin-starred Hainanese chicken rice noodles and Tai Wah Pork Jerky Rice Vermicelli. Geylang’s durian and frog porridge, and Lau Pa Sat’s local street food also draw crowds during mealtimes. For instance, Aoyou Travel’s “6-Day 4-Night Singapore Independent Tour” and “6-Day 4-Night Singapore-Malaysia Tour” specially arrange tastings of Peranakan cuisine, as well as local specialties such as Hainanese chicken rice, bak kut teh, and butter prawn toast chicken, giving travelers ample time to savor the flavors while exploring.
Beyond authentic Singaporean dishes, Indian, Malay, and Western cuisines are equally impressive. Odette, which was listed in The World’s 50 Best Restaurants in 2019, is located within the National Gallery Singapore, offering French cuisine with Asian influences.
- Make the Most of Sentosa Island?
You might not be familiar with the name “Sentosa,” but you’ve likely heard of Universal Studios Singapore, the S.E.A. Aquarium, and the Maritime Experiential Museum—all world-class attractions concentrated on Sentosa Island, saving you the hassle of traveling around. Beyond these well-known spots, you can stroll along the beaches, take part in water sports, visit various visual art exhibitions, or catch the iconic Swan Lake ballet performance.
There are many ways to get to the island—cable car, MRT, bus, ferry, or taxi—showcasing Singapore’s transportation convenience. We especially recommend the cable car, which gets you closer to the blue sky and offers views of Sentosa Island covered in tropical greenery. Our “City + Theme Park” series of independent travel products even include free admission to Universal Studios and the S.E.A. Aquarium. For an additional 95 RMB, you can also book activities like the Skyline Luge and Skyride.
- Cover All the Instagrammable Spots?
In September 2019, the Singapore Tourism Board officially launched its annual brand campaign “Unexpected Encounters,” aiming to offer travelers surprising experiences through its six key personas: foodies, urban explorers, party enthusiasts, collectors, culture lovers, and thrill seekers.
From the 191-year-old Sultan Mosque to the boutique shops hidden among the colorful murals of Haji Lane, urban explorers freely navigate between history, culture, and modern fashion, discovering this vibrant cultural haven.
With 11 bars in Singapore making it onto the 2019 Asia’s 50 Best Bars list, these venues display a dazzling array of spirits and mixology ingredients, almost like stepping into a museum of liquors. The expert craftsmanship of bartenders sets the stage for an exciting nightlife for partygoers.
A perfect blend of old and new, the modern elements of glass and metal elevate the elegance of neoclassical architecture. The National Museum of Singapore engagingly and inspiringly shares the rich history and present of Singapore with culture enthusiasts.
- Breathtaking Marina Bay Sands Infinity Pool?
Marina Bay Sands is one of Singapore’s iconic landmarks, with construction costs that ranked among the highest in the world. This integrated destination combining shopping, entertainment, museums, and restaurants also features a “hidden gem”—the world’s highest outdoor infinity pool, stretching 150 meters across the 57th floor.
The pool is three times the length of an Olympic pool and is exclusive to hotel guests. Right across from it lies the world-famous Gardens by the Bay. Imagine lying by the pool on the 57th floor, with your feet dangling over the edge and lush greenery in the distance—the perfect selfie spot to dominate your social media feed.
Our products naturally include this exceptional hotel. Whether it’s the “Shining Sands” series 6-7 day semi-independent tour or the “Breathtaking Sands” series 4-night 6-day flexible independent travel package, Marina Bay Sands is part of the accommodation options, allowing you to fully experience the luxury charm of the Lion City.
- Celebrate Chinese New Year with a Southeast Asian Twist?
Chinatown in Singapore is called Chinatown. Here, you’ll find authentic Chinese cuisine and classic Chinese crafts. On the “6-7 Day Semi-Independent Singapore Tour,” travelers have plenty of chances to immerse themselves in familiar Chinese culture. Historic Jamae Mosque and ancient Indian temples complement the surrounding Chinese buildings, reflecting Singapore’s cultural inclusiveness.
Meanwhile, Singapore may be one of the countries outside of China with the strongest Lunar New Year atmosphere. As Chinese New Year approaches, Chinatown is decked out in festive lights, and the Southeast Asian-style festive markets are bustling. On New Year’s Eve, there’s also a countdown event.
The annual “River Hongbao” celebration at Marina Bay features giant God of Fortune light displays, dazzling light shows, and fireworks on New Year’s Eve—must-do experiences during the Spring Festival.
The Singapore Chingay Parade, with over 40 years of history, is the most lively Lunar New Year event in Singapore. Performers in traditional costumes from different countries parade through the heart of the city.
- World-Renowned Jewel Changi?
On April 11, 2019, the new multidimensional lifestyle landmark “Jewel Changi” at Singapore Changi Airport was unveiled. Located at the airport’s core, covering 135,700 square meters and designed by world-renowned architect Moshe Safdie, it’s a multifunctional complex integrating airport facilities, landscape gardens, shopping and leisure, as well as dining.
Jewel Changi ingeniously combines world-class shopping and leisure facilities with indoor gardens. As you enter, the first sight is the HSBC Rain Vortex, the world’s tallest indoor waterfall, standing 40 meters high with breathtaking beauty, surrounded by the idyllic Forest Valley garden. Other attractions such as the Manulife SkyNet, Hedge Maze, Mirror Maze, and Discovery Slides blend seamlessly with the unique indoor garden environment. Recently, news of two American influencers spending four full days at Changi Airport gave us a camera tour of this “world’s best airport,” with many netizens saying they might actually hope for flight delays.
By now, you might be tempted by the Michelin-starred Hainanese chicken rice noodles, dreaming of swimming in the 57th-floor infinity pool at Marina Bay Sands, or imagining yourself in the Transformers 3D battle at Universal Studios...
Now’s the time to act. CYTS Aoyou’s Singapore products are especially suited for family travel with kids and young people, featuring professionally planned itineraries, rich activity options, and thoughtful full-service support. Plus, enjoy exclusive deals such as: ① 600 RMB off orders over 3000 RMB with the 2019 Everbright Co-branded Credit Card ② Up to 500 RMB early bird discount per person ③ 500 RMB discount per booking for “Singapore Every Day” (check product pages for specific promotions, timeframes, and terms).
Discover Your “Unexpected Encounter”
Meet Your "Heart's Desire in Singapore"
Discover More Hidden Experiences in Singapore Awaiting Your Exploration
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