Briefing | Burton founder Jake Burton Carpenter passes away due to illness; what do stylish rain-season functional items look like?
The Outdoor Briefing "News Flash" column will regularly aggregate industry information for readers, covering both outdoor and related fields, to facilitate quick understanding of diverse updates.
Highlights of this issue
Outdoor Highlights:
1. Toread transfers 29% stake in Euyou World
2. China’s top five ski resorts jointly launch the 2022 Alliance Ski Pass
3. 8264?Chuan Outdoor School officially established
4. Ride On · 2019 Nanjing Cycling Race to reach its season finale
5. Product | What do stylish rain-season items look like?
6. New Arrival | Columbia’s “mountain-style” waterproof winter outdoor boots go on sale with fresh color options
7. New Arrival | Heilu Suiyin insulated bottle Season 6 released
8. Mittel acquires majority stake in Italian high-end sportswear and outdoor brand Ciesse Piumini
9. Nike and Adidas continue to lead the Double 11 sports and outdoor charts, while domestic brand Anta tops sales
10. Red Bull Austria signs skiing prodigy Eileen Gu, further expanding into the Chinese market
11. Burton founder Mr. Jake Burton Carpenter passes away due to illness; the skiing community mourns deeply
Beyond Outdoor:
1. JD.com releases Q3 2019 financial report: net revenue hits 134.8 billion yuan
2. TikTok’s overseas version, TikTok, has surpassed 1.5 billion total downloads
3. 2019 Mainland Homestay Industry Big Data Report released
4. On Tmall Double 11, live streaming drives nearly 20 billion yuan in transactions
5. Cass Data releases "TikTok VS Kuaishou Influencer E-commerce Research Report"
November
22.2019
--Outdoor Highlights
01・Toread transfers 29% stake in Euyou World
On November 15, Toread Holding Group Co., Ltd. announced that it had transferred a 29% stake in Euyou World International Travel Agency (Beijing) Co., Ltd. (abbreviated as “Euyou World”) to Beijing Chunguang Si Jin Management Consulting Service Center (Limited Partnership), with the equity transfer payment amounting to 7.4066 million yuan. According to the announcement, this transfer helps Toread focus resources on developing its core outdoor products business, optimize its asset structure, and improve operational efficiency. As a shareholder, Toread will continue to maintain collaborative cooperation with Euyou World.
(Source: China Finance Online)
02・China’s top five ski resorts jointly launch the 2022 Alliance Ski Pass
The press conference for the "Ski Together Toward 2022" 2022 Alliance Ski Pass was held in Beijing on the 18th, announcing the official launch of China’s first ski resort alliance and the unveiling of the 2022 Alliance Ski Pass jointly launched by five ski resorts. These five resorts include Wanlong Resort, Beidahu Ski Resort, Aoshan Ski Resort, Xinjiang Silk Road International Resort, and Yabuli Sunshine Resort—five top-tier ski destinations.
(Source: Xinhua Net Sports)
0 3・8264?Chuan Outdoor School officially established
On November 8, during the "Leaders Meeting" at the 8264 National Annual Conference, 8264?Chuan Outdoor School was officially announced to have been established. The school has reached an in-depth cooperation intention with the Shenzhen Mountaineering Association to jointly promote an outdoor course system training program, aiming to normalize learning among China's outdoor enthusiasts and encourage systematic learning for outdoor professionals.
(Source: 8264)
0 4・More Than Ride・The 2019 Nanjing Cycling Race to Reach Its Season Finale
The More Than Ride・2019 Nanjing Cycling Race will conclude its season on November 30 at Tangshan Quarry Park in Nanjing. This finals event will include divisions such as the 300-kilometer Challenge Group, the 200-kilometer Dream Group, the 100-kilometer Certified Group, and the Team TT Group. On November 30, a children’s balance bike competition, a bicycle skills contest, and a stationary cycling PK event will also be held on-site. In addition, an outdoor trend market — the Mountain & River Market — will offer outdoor and cycling enthusiasts a variety of quality gear.
(Source: Jiangsu Cycling Network)
0 5・Product | What Do Stylish Rainy Season Items Look Like?
As the climate gradually transitions into winter and the wet, cold season approaches, functionality paired with style becomes essential. HYPEBEAST has selected nine rainy-season items from OFF-WHITE, The North Face, Burberry, Alexander McQueen, Fendi, Undercover, and SENZ°, showcasing what functional yet fashionable gear looks like through the lens of trend media.
(Source: HYPEBEAST)
0 6・New Arrival | Columbia’s “Mountain-Inspired” Waterproof Outdoor Winter Boots Now Available with Fresh Color Options
Previously, Columbia successfully launched its new SH/FT Urban Hiking Shoe series. With winter arriving, Columbia has introduced several waterproof outdoor winter boot models under this series. While maintaining functional performance suitable for autumn and winter, these boots feature fresh and innovative color schemes, including limited-edition colors described as “more evolved outdoor hues,” giving them a vibrant and energetic look.
(Source: SIZE)
0 7・New Arrival | Black Deer Custom Print Insulated Cup – Season 6 Released
Black Deer’s sixth season of custom print insulated cups features nine original patterns, offering a classic essence with ten design choices in one cup. The newly upgraded 3D printing technology enhances the layering effect of patterns through layered printing, significantly improving tactile feel.
(Source: Black Deer Camping)
0 8・Mittel Acquires Majority Stake in Italian High-End Sport Outdoor Brand Ciesse Piumini
Italian investment bank Mittel announced the acquisition of a 90% stake in Sport Fashion Service Srl, the parent company of the Italian high-end sport outdoor brand Ciesse Piumini, from Italian entrepreneur Franco Stocchi. Currently, Sport Fashion Service owns the urban-style down apparel brand Ciesse Piumini, the professional sportswear brand Ciesse Outdoor, and the ski apparel brand West Scout. Through this acquisition, Mittel will re-enter the outdoor and lifestyle sectors. Outdoor sports have attracted attention from numerous brands in recent years; besides Mittel, Prada also relaunched its sports line Linea Rossa in 2018.
(Source: Luxe.CO)
0 9・Nike and Adidas Continue to Lead Double 11 Sports & Outdoor Rankings, Domestic Brand Anta Takes Top Sales Spot
At 24:00 on November 11, 2019, on Tmall’s “Sports & Outdoor” category ranking, Adidas and Nike remained in the top two spots, both achieving over 1 billion yuan in sales. Among domestic brands, Anta and Li-Ning ranked third and fourth respectively, with Anta’s sub-brand FILA taking fifth place.
(Source: Lazy Bear Sports)
1 0・Red Bull Signs Ski Prodigy Eileen Gu, Further Penetrating the Chinese Market
Chinese freestyle skier Eileen Gu has officially signed with Red Bull, becoming the first Chinese winter sports athlete in the Red Bull extreme sports family. On the eve of major winter sports events, Red Bull’s partnership with Eileen Gu symbolizes an important step in entering the Chinese market.
(Source: KREXPO)
1 1・ Burton Founder Jake Burton Carpenter Passes Away Due to Illness, Skiing Community Mourns Deeply
On November 20, 2019 (U.S. time), Burton founder Jake Burton Carpenter passed away due to illness. Jake Burton Carpenter was one of the most important inventors and promoters of modern snowboarding, the creator of the world’s largest snowboard brand, and known as the “godfather of snowboarding.” He founded the Burton brand in a barn in Vermont in 1977. Although he did not invent the snowboard, his improved boards and bindings transformed snowboarding from a semi-toy-like recreational activity known as “Snurfer” into a true sport.
Thank you, Jake Burton Carpenter, for everything you’ve done for snowboarding. May you continue to enjoy your beloved sport in heaven.
(Source: SixSliders)
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