CARAVA (Kǎ'ěrwò) Image Model Search
CARAVA (Kǎ'ěrwò) — China’s leading top-tier professional outdoor apparel brand, specializing in the research and development of high-tech and innovative outdoor clothing. Its meticulously crafted products, featuring exquisite designs, premium materials, and responsive market insights, have won widespread acclaim among outdoor enthusiasts. 
With the steady launch of its 2012 spring/summer collection, the upcoming autumn/winter line is also generating much attention and anticipation. To better showcase the performance and application environments of its gear, and to offer outdoor lovers an immersive experience of "joyful travel, stylish comfort," CARAVA has chosen the "King of Shu Mountains" — Gongga Mountain in western Sichuan, a place where all four seasons unfold — as the backdrop for its new image shoot. Centered around real outdoor travel experiences with its gear, the campaign will present a more professional image of the brand. Since its inception, CARAVA has remained committed to its brand philosophy of "professional quality, leading fashion," advancing toward international standards in both product quality and brand image.
Recently, the CARAVA Image Model Search Competition, with the support of Chengdu Shenlǚxíng (Deep Travel) Service Agency, is in full swing. Themed "Sunshine, Freedom, Transcendence," the competition theme reflects the very essence of the outdoor community, and the perfect fusion of these ideals will be the ultimate embodiment of CARAVA’s brand personality.
In May, Gongga Mountain blooms with spring flowers, under skies brushed with light clouds and tranquil winds. Here, there is no noise—only purity and peace. You can take in the scenery of all four seasons above 3,500 meters in elevation, touch the colorful clouds atop 4,500-meter altitudes, and gaze at the starry night sky. You may even witness the magical spectacle of the golden mountain bathed in sunlight, as thrilling as a volcanic eruption.
You can settle into the earth, breathe with the forest, and bloom like a snow lotus in the vast white wilderness—elegant and sacred. Or you can become a carefree sled rider on the snow, moving forward without restraints. To return is to undergo a transformation of life itself.