The highly popular Peninsula Boutique in Hong Kong, recognizing Taiwan's promising high-end gifting market, is actively expanding its presence in the country. Its fifth store in Taiwan officially opened on November 5th at B2 of Shin Kong Mitsukoshi Taichung Zhonggang Store. Featuring a sleek white and elegant rose gold color scheme, accented with the classic iris patterns from The Peninsula Hotel lobby and marble countertops to create a refined and stylish ambiance, the boutique offers a quintessentially The Peninsula Hong Kong shopping experience that caters to Taiwan’s upscale gifting market.
With Christmas approaching, this year The Peninsula Boutique in Taiwan has launched 10 exclusive Christmas gift sets imported directly from Hong Kong. These feature dreamy Nordic fairy-tale packaging paired with exquisitely tempting desserts—making them the perfect choice for gifts for loved ones or premium clients. To celebrate the grand opening of the new store, from November 5th to December 5th, all items at The Peninsula Boutique in Shin Kong Mitsukoshi Taichung Zhonggang Store are available at a 5% discount. The store has also introduced uniquely curated customizable gift boxes for the first time to meet the diverse preferences of Taiwanese consumers.
The Peninsula Boutique in Taiwan has rolled out a series of chocolate gift boxes themed around enchanting Nordic fairy tales. The 10 Peninsula Christmas gift boxes include: the Colorful Chocolate Gift Box, the Double Delight Chocolate Gift Box, the Fruit-Flavored Chocolate Pieces Gift Box, the Shimmering Christmas Calendar Gift Box, the Sweet Tidings Gift Box, the Peninsula Christmas Gift Box, the Classic Octagon Gift Box, the Cottage Gift Box, the Peninsula Doorman Gift Box, and the Christmas Tree Gift Box.
This year, a limited-edition Shimmering Christmas Calendar Gift Box is specially launched in Taiwan. Each door in the miniature cottage hides a bear-shaped Peninsula chocolate and a variety of chocolate pieces, bringing a different sweet surprise each day as you count down to the holidays. Additionally, the Double Delight Chocolate Gift Box features a two-tier drawer design—with 12 carefully selected milk, dark, and white chocolates on the top and 12 classic chocolate pieces on the bottom—making it a must-have for chocolate lovers. The Sweet Tidings Gift Box includes classic chocolate pieces and fair trade tea bags, offering a luxurious taste experience where fragrant tea blends perfectly with rich chocolate. The Peninsula Boutique has launched 10 Christmas gift boxes in Taiwan this year, starting at NT$760.
Customers can choose from a wide range of festive items at The Peninsula Boutique counters in department stores. From November 18th to December 26th, customers who spend a minimum of NT$880 at any Peninsula Boutique counter across Taiwan will be eligible to enter a lucky draw. The grand prize is a “NT$10,000 shopping voucher for The Peninsula Boutique in Taiwan” (valid for one year); those spending NT$1,280 or more can redeem a limited-edition Peninsula Christmas pin and magnet at any store in Taiwan.