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Sponsorship | Focusing on China Marathon Expo, Asia Outdoor Show jointly promotes a new future for the industry... ...

Published: 2026-11-08 👁 101 views
Last updated 2026-11-08 — The 2020 Marathon Expo gathers high-quality resources within the industry and unveils future development trends, thereby driving positive and healthy industry growth. It is expected to host over 300 brands, with participation from more than 100,000 attendees.
Sponsorship | Focusing on China Marathon Expo, Asia Outdoor Show jointly promotes a new future for the industry!

Stand high to see far.
Only by leading the pack can you embrace more opportunities.
Standing at the tail end of 2019, let’s dash into 2020!

The 4th China Marathon Expo
Date: January 2–4, 2020
Venue: Xiamen International Conference & Exhibition Center

Linked with the Xiamen Marathon, the expo spans all three days of the event.
Exhibition hall size: 26,000㎡
Visitor attendance: Over 100,000

With shifting public attitudes toward fitness and sports, marathons have been gaining increasing popularity, and events across the country have been growing year by year. The Xiamen Marathon is one of the most influential and internationally renowned races, known for its professionalism, guaranteed quality, incorporation of charitable activities, and exceptional overall experience, thus drawing global attention from runners. It is reported that as of 18:00 on the 12th, the number of valid pre-registrations for the Xiamen Marathon reached 82,205, with participants from 34 countries and regions, covering all provincial-level administrative divisions in China.

At the same time, the marathon craze has also boosted a series of related industries. It is estimated that by 2020, the scale of the marathon industry will reach 12 billion yuan. The China Marathon Expo (hereinafter referred to as the Marathon Expo) is the largest, most influential, and most authoritative national industry event in China’s running industry, as well as the highest-level platform showcasing the development of marathons in China.

Against this backdrop, the Asia Outdoor Show team, after fourteen years of dedication, is ready to embrace a new future: by linking with the 2020 Xiamen Marathon and leveraging the 4th Marathon Expo to provide a platform for communication and transactions among talents in all segments of the marathon industry chain, while integrating and matching related industries to drive the outdoor + sports industry as a whole.

Having built on the experience of the previous three editions, the 2020 Marathon Expo gathers high-quality resources within the industry and unveils future development trends, thereby driving positive and healthy industry growth. It is expected to host over 300 brands, with participation from more than 100,000 attendees.

The exhibitor categories basically cover the entire industry chain, including: Xiamen Marathon sponsors, event operators, event organizing committees, running brands, event service providers, sports media, outdoor and off-road brands, sports tourism, and international exhibitors.
2020 Core Highlights

Multiple advantages to build an ecosystem
Focus on the industry, resource matchmaking, event sponsorship, project promotion, new product launches, networking, etc.;
Matching relevant talent to create a “Marathon+” industrial ecosystem and serve as an accelerator for the development of the marathon industry.

Visibility and exposure to boost brand promotion
Nearly 100 media outlets including Xinhua Net, Sina, Tencent, Netease, Sohu, Xiamen TV, and Fujian Daily, along with online public accounts and influential Weibo figures, are expected to generate over 300 million exposures (300 million views).

2020 Concurrent Events

Learn from each other and adopt advanced and scientific event concepts and valuable race experiences, sharing high-quality event resources;
Industry matchmaking, enabling direct dialogue between supply and demand sides;
Launches of the latest industry equipment and technologies, and promotion of high-quality event commercial products;
Tap into the design potential of major brands to enhance corporate innovation capabilities and competitiveness;
For sports enthusiasts, various atmospheric and guided activities help spread positive energy in sports;

2020 Sponsorship Scope

As 2020 approaches, the team at the Asia Outdoor Exhibition remains steadfast in one belief: while one may walk fast alone, a group walks farther together. On the journey forward, forging ahead with determination and perseverance is our unchanging posture; seeking common ground while reserving differences, embracing inclusiveness and innovation, is our eternal attitude.

We now sincerely invite you to join us at the 2020 China Marathon Expo and together spread the power of running. January 2–4, 2020, Xiamen International Conference & Exhibition Center. See you there!

Booth recruitment is now in full swing.
Exhibition hotline: 025-85262696
Email: asiaoutdoor@outdoorigin.com

For year-round online business matchmaking, please add
Asia Outdoor Customer Service Yuanyuan, WeChat ID: aoexpo

 

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