Text by / Scenic Spots Family compiled report Photo by / Scenic Spots Family Liao Weiren
Internationally renowned Kinmen Kaoliang Liquor boasts a history of over 60 years. This year, the Kinmen Distillery has infused its brewing craftsmanship spirit into a brand-new concept, It’s Me, aiming to help younger consumers deeply understand the artisans behind Kinmen Distillery and to encourage everyone to cherish their individuality and pursue their dreams.
This summer, the Kinmen Distillery integrated fashion elements into its exclusive Kaoliang experience space and combined it with popular light projection technology to create Taiwan’s first light projection bar — It’s Me Bar. The venue attracted over 4,000 visitors for an immersive experience and received widespread acclaim.
In addition, the Kinmen Distillery invited six professionals from diverse fields to serve as brand ambassadors for the It’s Me campaign. Through online video ads and intimate salons, these ambassadors helped spread the campaign’s message.
The Kinmen Distillery also gathered the full-year essence of the It’s Me “True Self” concept and held “It’s Me My Life Party” at Huashan 1914 Creative Park from November 16 to 17.
The party featured exhibitions of each ambassador’s professional works and exclusive Kaoliang cocktails, along with It’s Me-themed talks during the exhibition period, allowing attendees to collectively experience an authentic lifestyle centered around individuality.
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