CARAVA (Karevo) has joined forces with China Photography, leveraging its professional brand image to reach the outdoor market through the magazine, blending outdoor activities with photography. This collaboration is the perfect outcome of its keen market responsiveness and an ingeniously crafted professional promotion strategy.
China Photography magazine is sponsored by the China Photographers Association and is the only core photography journal in China, representing professionalism and authority in the field of photography. Its connection to the outdoor sector lies not in photography itself, but in the shared professionalism of the industries. At the important stage of its "Second Five-Year Plan" for brand development, CARAVA's positioning as a professional outdoor brand has become clearer. The brand’s choice to use China Photography as a new professional communication channel at this time can be seen as a forward-looking business strategy.
Quality is a promise, and a brand is an association. Quality is the foundation that supports the brand pyramid. In the early stages of brand establishment, CARAVA focused on the research and development of high-tech, cutting-edge professional outdoor apparel. During the "First Five-Year Plan," it successively sponsored mountaineering expeditions to Mount Everest, rigorously testing the professionalism of its products through demanding outdoor activities. The recognition of its equipment by professional outdoor enthusiasts has also supported its leading position in the professional outdoor industry, allowing CARAVA to smoothly enter the second phase of brand development.
In 2012, during the second year of its "Second Five-Year Plan" brand development, expanding professional communication channels became one of CARAVA’s main strategies for enhancing its brand’s professional image over five years. It is reported that CARAVA continues to maintain friendly cooperation with professional outdoor media such as Outdoor Exploration, China Outdoor Information Network, and Mofang. This year, it has also added partnerships with two highly influential and authoritative professional outdoor online media platforms, Little Sheep Legion and Green Field. This demonstrates CARAVA’s unwavering vision to become China’s leading brand of professional outdoor apparel.
