Li Yiyun, Director of Ganzhou Municipal Tourism Bureau, Ye Jianzhi, General Manager of Tourism Marketing Department of Lvtu Travel Network, and Lu Liming, Chairman and President of Huatie Media, launched the crystal ball
In recent years, Ganzhou’s tourism industry has developed rapidly, continuously exploring domestic and international tourist markets. With the strong support of the Party Central Committee and the State Council in advancing the revitalization and development of the Southern Jiangxi Soviet Area, Ganzhou has accelerated its pace to become a nationally renowned red eco-tourism destination, a regional tourism center on the borders of Jiangxi, Guangdong, Fujian, and Hunan provinces, and a leisure and wellness backyard garden for Guangdong-Hong Kong-Macao and Fujian-Taiwan regions. It has presented a new image, new actions, and new momentum, carefully creating multiple premium tourism routes such as the Red Classic Experience Tour, the Cradle of the Republic Tour, the Jiangnan Song City Tour, the Eight Scenic Spots Culture Traceability Tour, the Hakka Culture Tour, the World Orange Capital Tour, the World Tungsten Capital Tour, the Rare Earth Kingdom Tour, the Eco-Home Experience Tour, the Feng Shui Culture Tour, the Rock Climbing Fitness Tour, and the Hot Spring Resort Tour.

The press conference was hosted by Ganzhou Municipal Tourism Bureau and Huatie Media, co-organized by Lvtu Travel Network, and attended by over 70 central and Beijing-based local news media outlets and more than 50 Beijing travel agencies. At the event, Li Yiyun, Director of Ganzhou Municipal Tourism Bureau, delivered a wonderful speech, while Deputy Director Luo Hujing announced the competition offering prizes worth millions to collect Ganzhou tourism logo and photography and literary works.

Grand Prize (one each)
1. Ganzhou Tourism Logo: 300,000 RMB;
2. Photography-Literature Works: 300,000 RMB.
First Prize (one each)
1. Ganzhou Tourism Logo: 80,000 RMB;
2. Photography Works: 60,000 RMB;
3. Literature Works: 60,000 RMB.
Second Prize (three each)
1. Photography Works: 10,000 RMB;
2. Literature Works: 10,000 RMB.
Third Prize (five each)
1. Photography Works: 3,000 RMB;
2. Literature Works: 3,000 RMB.
Finalist Award (preliminary shortlisted works)
1. Tourism Logos (10): 3,000 RMB each;
2. Photography Works (30–100): 1,000 RMB each;
 
The multimillion-yuan grand prize fully reflects Ganzhou’s new momentum and bold vision in reshaping its tourism brand image, and is sure to bring an even brighter future to Ganzhou’s tourism industry.
“Ganzhou’s Scenery Is Truly Unique” — As the saying goes: Drink from the Red Well and your future will be boundlessly bright; Climb Tongtian Rock and blessings will be right before your eyes; Step into Sanliao Village and you’ll see the world with clarity; Visit Dou Shui Lake and ailments will naturally fade away. To truly understand Ganzhou’s uniqueness, one must experience it firsthand. Come to Ganzhou to relive red classics, savor the ancient charm of a Song Dynasty city, explore Hakka culture, and return to the beauty of nature.