Spring deepens and the earth warms, with plants blooming and summer approaching, a highly anticipated annual brand-themed outdoor event —— "Leaves Accompany Me" · 2012 Lafuma Mountaineering Season —— organized by the renowned French outdoor brand Lafuma and hosted by the agile landscape marketing consultancy agency, unveiled its mysterious veil on May 1st and officially welcomed outdoor enthusiasts from all over the world. The entire event will span seven months, with competitions set up in four major regions across the country: North China, Northeast China, Northwest China, and Southwest China. The event has also invited the Sichuan Mountaineering and Outdoor Sports Association and the French Chamonix Tourism Bureau to co-organize, and has attracted collaborations from well-known media such as Tencent, Green Field, 8264 Outdoor Information Network, "Outdoor" magazine, "New Travels," and Travel Satellite TV’s "Travelers" program, all working together to create a dream stage for outdoor enthusiasts.
An Extraordinary Peak Journey —— Highlights of "Leaves Accompany Me" · 2012 Lafuma Mountaineering Season
According to information, this event is centered around the theme slogan "Leaves Accompany Me." The "leaf" represents the iconic logo of the Lafuma brand —— the famous orange French plane tree leaf that has accompanied numerous renowned explorers and outdoor enthusiasts for over 80 years. Now, Lafuma hopes to continue this legacy of "accompaniment" and let it grow and spread across the vast and beautiful land of China. The organization of this event provides a great opportunity for outdoor enthusiasts across China to get up close with the spirit of Lafuma, experience its culture, try out its products, and enjoy its services. In addition, the event has launched a dedicated theme website, "Leaves Accompany Me" · 2012 Lafuma Mountaineering Season, using a combination of online and offline methods to conduct large-scale recruitment and selection nationwide. As long as you love outdoor sports and dare to challenge yourself, you can sign up to participate. This event not only boasts a strong lineup and standardized organization, but also features novel content and constant surprises. Since its launch, it has sparked a strong mountaineering craze within the industry.
According to the organizers, this event will lead participants to summit four famous domestic mountains: Beijing's Ling Mountain, Jilin's Changbai Mountain, Shaanxi's Taibai Mountain, and Sichuan's Siguniang Mountain. They will also trek through nationally renowned classic outdoor routes, challenging their limits and endurance. During the event, there will also be a variety of fun mini-competitions, including tense and entertaining tent-pitching contests, romantic campfire parties, and green, healthy public welfare and environmental activities —— truly an exciting lineup. Additionally, the competition has set up many special awards for participants and will present top-of-the-line Lafuma outdoor gear worth tens of thousands of yuan. The champions of the four major regions will also have the opportunity to travel to Lafuma’s hometown of Anneyron (Aneyron), and visit the alpine-style town of Chamonix (Shamonee), known as the holy land of outdoor sports, where they can enjoy a free seven-day "Homeland of Leaves" romantic outdoor trip in France.
In addition, the event has attracted participation from many well-known figures in the industry. Wang Xin, Deputy Secretary-General of the Beijing Mountaineering Sports Association, Luo Hao, Chief Cultural Officer of the Yarlung Zangbo Grand Canyon in Tibet, Yang Bo, Editor-in-Chief of "Outdoor" magazine, and Gao Min, Deputy Secretary-General of the Sichuan Mountaineering and Outdoor Sports Association, among other authoritative figures in the field, have become specially invited expert judges for the competition. They will conduct online evaluations and scoring for all participants, share outdoor experiences, exchange insights, and spend an unforgettable journey to the peak together with outdoor enthusiasts.
Searching for the Most Beautiful Scenery —— Lafuma Creates a Passionate Outdoor Feast
As the organizer of this event, the French Lafuma brand has a long history of 82 years and has entered 45 countries around the world. It is recognized as a top-tier outdoor brand with a wide product range and high technological content. It has always pursued harmony between humans and nature, and advocates the endless Alpine spirit and ecological conservation concepts. This event fully showcases the brand spirit of Lafuma, perfectly integrating mountaineering spirit with ecological ideals, leading everyone to immerse themselves in nature, unleash their true selves, and embark on an unprecedented "Leaf-Seeking Journey."
"We organize this event not only to provide a platform for mountaineering enthusiasts to realize their dreams and share experiences, but also to inspire people to unleash themselves, integrate with nature, and embrace the spirit of challenging the outdoors. We hope more people will join Lafuma on this extraordinary peak journey, feel the beauty of nature, and understand the true essence of outdoor sports," said Park Jong-hyun, Deputy General Manager of Lafuma China.
With the official launch of the "Leaves Accompany Me" · 2012 Lafuma Mountaineering Season theme website, registration in the four major regions is in full swing. Whether you are a mountaineering enthusiast, a veteran who has conquered peaks both at home and abroad, or simply someone who enjoys leisure travel and fun adventures, as long as you have a vibrant heart that refuses to settle for mediocrity and the courage to break conventions and challenge yourself, Lafuma welcomes your participation at any time. Here, dreams are within reach, and here, there is a stage to realize yourself. Your body may not have moved yet, but your heart is already far away. The four major mountain ranges await your summit —— log onto the theme website now and click "I Want to Register" to start this passionate outdoor feast with Lafuma.