On April 25, 2012, an event titled "Searching for Adventurers" officially went live on an outdoor alliance website. The online recruitment for the Gore-Tex Adventure Club also commenced on that day.
Participants can become members of the Gore-Tex Adventure Club by registering, and enjoy a range of engaging interactive features that blend sharing with challenges: First, they need to take the online test "Are you an adventurer?" to qualify as part of the "Adventurer" group; in the subsequent "Adventure Across the Globe" segment, any registered member can post outdoor activity calls-to-action on the event website, inviting team members to sign up online. The most attractive plan that recruits the highest number of participants within the set time will earn the most points, giving them a competitive edge for future trips; members can also upload photos of their adventure experiences to the "Adventure Calendar" and write reflections to document each day of their active lifestyle, creating lasting memories of their outdoor adventures. The club member with the most votes will be crowned the "Cover Star," with their shared content featured on the homepage of the "Adventure Calendar" for that day. Those who earn this title for three consecutive days will be rewarded with grand prizes.
The adventure mindset promoted by the Gore-Tex brand is an approach to travel—one that embraces the joy and experience derived from both body and mind along the journey. Adventure is not about the original intention of venturing outdoors, but rather a way of life and behavior closely tied to the process of moving forward. As a leader in the outdoor field, and based on a deep understanding of outdoor activities and consumer insights, the Gore-Tex brand is the first to propose and actively advocate this philosophy.
The "Searching for Adventurers" campaign aims to spread the concept of adventure, share personal adventure stories, and shift the perception of outdoor activities away from being synonymous with hardship—so that every outdoor enthusiast can experience the joy of exploration. The Gore-Tex brand hopes that through professional technical support, outstanding product experiences, and practical event backing, more people will join the ranks of explorers and enjoy the happiness that comes with venturing out.
The Gore-Tex Adventure Club recruitment campaign marks the beginning of the year-long adventure-themed activities by the outdoor leader—the Gore-Tex brand. Registration ends on June 1, 2012.