"Remember the best scenery of the year—when oranges are yellow and tangerines are green." Layers of emerald and golden hues evoke the charm of ancient Jinling. Following its stop in Tianjin, on November 9th, China Sports Lottery's "Guofeng" themed pop-up store made a dazzling appearance at Nanjing Zhonghai Ring City. In this ancient capital of the Six Dynasties, steeped in profound traditional culture, it continues to pass on the light of charitable deeds that span a thousand years.
In Nanjing, China Sports Lottery continues to use the scratch card "Ding Gua Gua" as a medium to invite friends from all walks of life to travel through time, spreading the treasures of Chinese culture—Dunhuang culture—and revitalizing a new public welfare perspective infused with the spirit of charitable deeds across millennia, vibrating through the golden autumn.
Elegant Cheongsam Showcases the Grace of Jinling
Exuding charm, stunning cheongsams paired with a traditional Nanjing folk tune and the soft Wu dialect bring an unmistakable air of gentle femininity unique to women of the Jiangnan region. At 11:00 AM that day, a graceful cheongsam show officially kicked off inside China Sports Lottery's "Guofeng" themed pop-up store.
Amid applause and cheers from the host and audience, the curtain of the performance area in the China Sports Lottery "Guofeng" themed pop-up store slowly lifted. Several performers in vibrant cheongsams gracefully walked down the center of the stage, their sleeves faintly fragrant, elegant and poised. While showcasing traditional cheongsams, they also interpreted the cross-boundary "Guofeng" theme of the lottery with a distinctive charm of Jinling.
"What a classic and elegant visual feast. I really love traditional Chinese culture. This 'Light of Guofeng Ignites Charitable Deeds' event by China Sports Lottery is wonderful. Using unique art forms to spread public welfare—the combination of beauty and kindness is exactly what we fans of Guofeng style enjoy," praised Ms. Yang, who came specially from the suburbs of Nanjing to attend the event. Ms. Yang noticed the event on the official website of China Sports Lottery, and when she learned that the "Guofeng" themed pop-up store would appear at Zhonghai Ring City, she made a special trip.
Seeing the cheongsam show, Mr. Liu, who was shopping in the mall, stopped in his tracks. He said, "I often buy Sports Lottery Ding Gua Gua tickets. This time, I not only contributed to public welfare by buying a lottery ticket but also enjoyed a wonderful cheongsam show and experienced the charm of 'Guofeng'."
After showcasing the allure of the cheongsams, the performers then directed the audience’s attention to other areas of the China Sports Lottery "Guofeng" themed pop-up store. Holding "Light of Guofeng Ignites Charitable Deeds" signs, they introduced various sections to the audience, including the immersive experience zone, public welfare exhibition area, AR interaction zone, "Guofeng" puzzle area, and scratch card experience zone. They warmly invited everyone to join interactive games and experience the new ways of public welfare brought by China Sports Lottery.
AR Empowers a New Public Welfare "Silk" Road
Inside the China Sports Lottery "Guofeng" themed pop-up store, every area had long queues as people eagerly joined interactive games. In the AR interaction zone, visitors using Alipay AR or the China Sports Lottery app to scan the combined logo of Sports Lottery Ding Gua Gua were coming in an endless stream. Most were young people, gathered together, occasionally letting out excited shouts like "We’re almost there!"
Mr. Zhang, 25 years old, was out shopping with his girlfriend that day. Seeing how popular the AR interaction zone was, he also took out his phone to give it a try. Through AR scanning, he managed to complete three images in one go, becoming the first person that day to collect all ticket images via AR scan. Mr. Zhang said, "I usually follow the development and application of AR technology. Seeing China Sports Lottery integrate public welfare into high-tech gameplay felt quite innovative. Later, I’ll have my girlfriend come try it too."
In addition to the online AR puzzle, the on-site puzzle area was also bustling. Each puzzle piece with "Guofeng" characteristics carries the spirit of charitable deeds across millennia. When eight pieces come together to form a 10-yuan Dunhuang-themed scratch card, it symbolizes the perfect fusion of the light of Guofeng and the power of public welfare in the new era.
The on-site audience was deeply captivated by the "Guofeng" puzzle game, having great fun piecing them together, while bystanders helped offer suggestions. After successfully completing one puzzle, Ms. Deng, feeling unsatisfied, volunteered to do a second one. She said, "Normally, buying lottery tickets is just a form of leisure. But the interactive games here are fun, come with prizes, and also contribute to public welfare—I’ll play a few more rounds."
Empowered by high technology, public welfare becomes vibrant. Ms. Han, a staff member at the event, explained, "AR technology and the exciting game setups have indeed attracted many young participants. Through this, we hope to deeply embed the new 'Silk' Road of Sports Lottery public welfare in people’s minds and continue the charitable deeds passed down through millennia."
Sports Lottery Crosses Boundaries, Vibrating the Light of Charitable Deeds
At the China Sports Lottery "Guofeng" themed pop-up store, there are three display walls forming an exhibition and experience area. The three intersecting lines symbolize the journey of public welfare through time—from ancient to modern times—overlapping and converging with love. Colorful light radiates outward, symbolizing how Sports Lottery, with new public welfare and a new 'Silk' Road, inherits civilization, charitable deeds, and warms hearts.
In addition to on-site interactive activities, the public can also easily learn about the sources of China Sports Lottery’s public welfare funds through the display walls, understanding the significant role these funds play in advancing public welfare and sports initiatives. The annual fundraising volume of Sports Lottery public welfare funds grew from 225 million yuan in 1994 to 67.003 billion yuan in 2018—every step made possible by the small acts of kindness from lottery buyers. The 25 years of growth of China Sports Lottery also coincide with 25 years of rapid development in China’s public welfare and sports sectors. The exhibition also provides a glimpse into where the public welfare funds go and shares inspiring public welfare stories.
Beautiful flying apsaras travel from the Dunhuang murals, bringing the spirit of charitable deeds into China’s public welfare efforts. The core value of Dunhuang—encouraging kindness—is in harmony with the Sports Lottery’s philosophy of "small acts of kindness come together to form great love." This is precisely the original intention and hope behind the collaboration between Sports Lottery and Dunhuang.
Autumn colors dye the city of Jinling, and the trend of public welfare is spreading. Next, the Hangzhou, Fuzhou, and Shenzhen stops will set sail in relay. The light of Guofeng ignites charitable deeds. China Sports Lottery hopes to meet every public welfare enthusiast like you at the "Guofeng" themed pop-up store, jointly practicing the new "Silk" Road of public welfare and inheriting the light of charitable deeds that spans a thousand years. (By Chen Tong)