The Northeast Division Champion — "Wuji"
Northeast Champion Shines as Online Voting Hits Record Highs
It is understood that the "Leaves Accompany Me?"2012 LafumaHiking Season is a large-scale themed hiking series event hosted by the renowned French outdoor brandLafumaand organized by the Lingdong Shanshui Marketing Consulting Agency. The entire event used an online themed website as its recruitment and selection platform, combined with distinctive offline hiking activities. Through a combination of online and offline competitions among participants, comprehensive evaluations by expert judges, and ultimately online public voting, four divisional champions and various other awards were selected.
Compared to the previous stop, participants in the Northeast Division showed even greater enthusiasm, with website traffic peaking at one point. This division still followed the five major stages: preliminary selection, advancement, offline activities, sharing and exchange, and finals. Each step required rigorous selection and evaluation, truly a journey full of challenges and hurdles. As the saying goes, "No pain, no gain." Participant "Wuji" demonstrated remarkable endurance and fighting spirit during the offline activities, earning recognition from expert judges and strong support from teammates and netizens alike with his outstanding performance and personal charm. With a formidable total of4866votes, he triumphantly claimed the Northeast Division championship, surpassing the popularity and support rate of the North China Division champion.
A contestant during the mid-weight mountain hiking race
"I never expected to win the highly coveted seven-day trip to France. Although the process was tough and challenging, the result proves it was all worth it. I’m very grateful to the organizerLafumafor providing this rare opportunity, and also to the organizing committee for their meticulous arrangements," said the excited Northeast Division champion "Wuji."
Some contestants took a group photo at Tianchi Lake
Single Awards Find Their Winners, Brilliant Chapters Unfold Together
With the champion selected, other online single awards of the Northeast Division were also announced. A contestant from Jilin Storm Outdoor Sports Club, known as "Storm," won the Northeast Division's Most Popular Award with over six thousand votes, beating all competitors. The rugged yet friendly "Lazy Cat" claimed the Best Presentation Award for her beautiful travel guides, stunning outdoor photos, and rich online interactions. Meanwhile, "Lollipop’s" talented essay on the Changbai Mountain activity and "King Kong’s" authentic activity video allowed everyone to relive the scene and share the journey, rightfully winning the "Best Guide" and "Best Video" awards.
The winner of the Most Popular Award — "Storm"
The winner of the Best Guide Award — "Lollipop"
In addition, the event organizerLafumaprepared valuable prizes worth thousands of yuan for all the winners, including top-tier outdoor gear such as the2012year’s award-winning hiking shoes and backpacks,Lafuma Gore-tex and waterproof jackets, as selected by Outdoor Magazine. "I’m very grateful toLafumafor organizing such an unforgettable and meaningful event. I will always remember everyone and everything from the activity and cherish these memories dearly," said contestant "Storm." Ultimately, the Northeast Division champion will depart at the end of10to join the other three divisional champions inLafumatheir homelandAnneyron(Anelone), step into the Alpine-style town known as the outdoor paradise—Chamonix(Chamonix), and enjoy a free seven-day romantic French outdoor journey titled “Home of the Leaves.”
So far, has “The Leaf With Me” come to an end?2012 LafumaThe climbing season has successfully passed its halfway point. Following the crowning of the champions from the North China and Northeast China divisions, online participants’ enthusiasm has reached its peak, with praise and positive feedback pouring in. “We’re very glad that the event has been recognized and loved by everyone. In the upcoming stages, we will strive to deliver even more exciting chapters. Congratulations to the Northeast China division champion on winning the grand prize trip to France, and best wishes to all participants for great results in the next two stops.” Lafuma ChinaDeputy General Manager Park Jong-hyun expressed heartfelt congratulations to the champion.