2012Year9Month13Day, the “Enduring Protection, Leading Three-Layer” three-layer Gore-Tex?fabric launch event was held at the sunken plaza in Beijing’s SanlitunSOHOarea. During the event, Gore & Associates, together with six outdoor brands — Ozark?(Ozark) brand,BLACK YAK?BLACKYAK brand,NORTHLAND(NORTHLAND)brand,Lafuma?brand,TOREAD?(Toread) brand, andSALEWA(Salewa) brand — officially unveiled the three-layer Gore-Tex?fabric. In addition to representatives from Gore & Associates and the six outdoor brands, nearlyLi Weimin, Secretary-General of the China Textile Commerce Association,Liu Ping, Secretary-General of the Mountain Rescue Committee under the Emergency Rescue Promotion Center of the Ministry of Civil Affairs,200as well as nearly
fabric?The three-layer Gore-Tex?fabric is an innovative product that extends the core functionalities of Gore-Tex?fabric — durable waterproofing, powerful windproofing, and high breathability. Its abrasion-resistant outer layer and special inner lining materials envelop the core Gore-Tex2012membrane like two “slices of bread,” creating a “sandwich” concept that delivers all-day comfort and comprehensive professional protection for users. Zhang Jingwei, General Manager of Gore Beijing Branch and Market Director of Gore Fabrics China, stated: “Currently, the outdoor industry in China is developing very rapidly, with professionalism and standardization gradually aligning with international levels. Gore & Associates chose to launch the three-layer Gore-Tex?fabric products in the
Zhang Jingwei, General Manager of Gore Beijing Branch and Market Director of Gore Fabrics?At the event, the product video of the three-layer Gore-TexChina Textile Industry AssociationSecretary-General Lei Limin mentioned in his speech: “Gore has always started from the needs of outdoor users, providing them with a more comfortable wearing experience, which reflects the professionalism of the Gore-Tex?brand and its people-oriented philosophy.” Since2012the beginning ofthe year,Gorehas launched?the concept of “three-layer Gore-Tex
Outdoor enthusiasts share their experiences with three-layer fabric products2This year, in?month, the Gore-Tex
Lei Densheng’s ten-year outdoor journey sharing?“China’s No. 1 Hiker” and Gore-Tex5brand Outdoor Hero Lei Densheng, in?month this year, wore three-layer Gore-Tex?fabric-equipped gear to traverse one of China’s most complex and varied routes — the Altun Mountain uninhabited area. At the event, Lei Densheng shared his journey through the Altun Mountain area, including traversing deserts, barren mountains, alpine meadows, swamps, and snow-capped mountains, enduring wind, frost, rain, snow, hail, sandstorms, and finally setting foot on the world’s highest-altitude Kumukuli Desert. He also spoke about the outstanding performance demonstrated by the three-layer Gore-Tex
fabric products.? The highlight of the launch event came after a dance performance featuring Taiwanese flair, when Gore, together with six major brands, announced the official launch of the Gore-Tex 2012fabric apparel product experience collection campaign.9From15month10day to31month?day inOzark) brands,BLACK YAK?Burlington brands,NORTHLAND(Norrøna,)brands,Lafuma?brands,TOREAD?(Toread) brand andSALEWA(Salewa) brand, together with Gore-Tex, are jointly promoting a nationwide consumer hiking experience collection campaign in Taiwan. All consumers who own clothing products made with Gore-Tex?fabric can apply at designated stores of the above six major brands to join Lei Diansheng on a trip to Taiwan and experience an outdoor hiking journey across the beautiful island. Gore-Tex and the six brands will select participants based on their previous outdoor activity records, particularly their mountain hiking experience and capabilities.
About three-layer Gore-Tex?fabric
The versatile fabric branded under the Gore-Tex?name has been listed by Fortune magazine as one of the “100best American products in the world.”2012A more breathable, durable, and lightweight three-layer Gore-Tex?fabric product was introduced to the Chinese market. It is an innovative extension built upon the globally renowned features of Gore-Tex?fabric—exceptional waterproofing, superior windproofing, and high breathability. In this design, the abrasion-resistant outer layer and special inner lining materials act like two “slices of bread” encapsulating the core technology product, the Gore-Tex?membrane. This “sandwich” concept delivers a more rugged outdoor experience, ensuring all-day comfort and comprehensive professional protection.
The following outdoor gear brands have launched three-layer Gore-Tex?fabric jackets: OZARK?(Ozark) brand,BLACK YAK?Burlington brand,NORTHLAND(Norrøna)brand,Lafuma?brand,TOREAD?(Toread) brand andSALEWA(Salewa) brand. For detailed information aboutGORE-TEX? 3Lthe jackets, please visit the official Gore website (www.gore-tex.cn).