2012Year9Month13Day, the "All-Day Protection, Leading Three-Layer" three-layer Gore-Tex?fabric launch event was held at the sunken plaza of SanlitunSOHOin Beijing. At the event, Gore collaborated with six outdoor brands—Ozark?(Ozark) brand,BLACK YAK?BLACK YAK brand,NORTHLAND(NORTHLAND)brand,Lafuma?brand,TOREAD?(Toread) brand andSALEWA(Salewa) brand—to officially unveil the three-layer Gore-Tex?fabric. In addition to Gore and the six outdoor brands, nearlyLi Limin, Secretary-General of the China Textile Commerce Association,Liu Ping, Secretary-General of the Mountain Rescue Committee of the Ministry of Civil Affairs Emergency Rescue Promotion Center,200and about
fabric?The three-layer Gore-Tex?fabric is an innovative product extending from the core features of Gore-Tex® fabrics—durable waterproofing, powerful windproofing, and high breathability. Its abrasion-resistant outer layer and special lining materials act like two “slices of bread” wrapping the core Gore-Tex® membrane technology, creating a “sandwich” concept that offers all-day comfort and comprehensive professional protection. Zhang Jingwei, General Manager of Gore Beijing Branch and Market Director of Gore Textiles China, stated: "The development of China’s outdoor industry is advancing rapidly, with professionalism and standards gradually aligning with international norms. Gore’s decision to launch three-layer Gore-Tex® fabric products in the Chinese market in?year aims to deliver a professional outdoor experience for users and further contribute Gore’s expertise and capabilities to the Chinese outdoor market."2012year?fabric
At the event, the product video of the three-layer Gore-Tex® fabric jacket was unveiled to the public for the first time.?fabricChina Textile Industry AssociationSecretary-General Lei Limin mentioned in his speech: "Gore has always started from the needs of outdoor users, providing them with a more comfortable wearing experience, which reflects the professionalism of the Gore-Tex?brand and its people-oriented philosophy." Since2012the beginning ofthe year,Gorehas launched?the "Three-Layer Gore-Tex
Outdoor enthusiasts share their experiences with three-layer fabric products2This year, in?month, the Gore-Tex
Lei Diansheng recounts his decade-long outdoor journey?"China's No. 1 Hiker" and Gore-Tex5brand Outdoor Hero Lei Diansheng, in?month this year, wore three-layer Gore-Tex?fabric-equipped gear to traverse one of China’s most complex and varied routes — the Altun Mountain uninhabited area. At the event, Lei Diansheng shared his journey through the Gobi Desert, barren mountains, alpine meadows, swamps, and snow-capped mountains in Altun Mountain, enduring frost, rain, snow, hail, sandstorms, and finally setting foot on the world’s highest-altitude Kumukuli Desert. He also spoke about the outstanding performance demonstrated by the three-layer Gore-Tex
fabric products.? The highlight of the launch event came after a dance performance featuring Taiwanese flair, when Gore, together with six major brands, announced the official launch of the Gore-Tex 2012fabric apparel product experience collection campaign.9From15month10day to31month?day inOzark) brands,BLACK YAK?Bora brand,NORTHLAND(Norrøna)brands,Lafuma?brands,TOREAD?(Toread) brand andSALEWA(Salewa) brand, together with Gore-Tex, are jointly promoting a nationwide consumer hiking experience in Taiwan campaign. All consumers who own clothing products made with Gore-Tex?fabric can apply at designated stores of the above six major brands to join Lei Diansheng on a trip to Taiwan and experience outdoor hiking on this beautiful island. Gore-Tex and the six brands will select participants based on their past outdoor activity experience, especially in high-altitude trekking and related capabilities.
About three-layer Gore-Tex?fabric
Named under the Gore-Tex?brand, this multifunctional fabric has been listed by Fortune magazine as one of the “world’s100best American products.”2012A more breathable, durable, and lightweight three-layer Gore-Tex?fabric product was launched in the Chinese market. It is an innovative extension built upon the globally renowned functions of Gore-Tex?fabric—exceptional waterproofing, powerful windproofing, and high breathability. The durable outer fabric and special lining materials act like two “slices of bread” wrapping the core technology product, the Gore-Tex?membrane. This “sandwich” concept delivers a more robust outdoor experience, offering all-day comfort and comprehensive professional protection.
The following outdoor gear brands have launched three-layer Gore-Tex?fabric jackets: Ozark (?brand), Bora brand, NorrønaOzark) brand,BLACK YAK?Bora brand,NORTHLAND(Norrøna)brand,Lafuma?brand,TOREAD?(Toread) brand andSALEWA(Salewa) brand. For detailed information aboutGORE-TEX? 3Ljackets, please visit the official Gore website (www.gore-tex.cn).