In September, the Wanda Changbai Mountain International Resort is surrounded by the colorful, pristine mountain forests, with the ever-changing clouds in the sky and the red leaves that dye the forests in layers, everywhere showcasing the strong autumn vibe here.
On September 22-23, the Wanda Changbai Mountain International Resort invited over a hundred renowned ski industry agents, clubs, outdoor brands, industry media, and ski enthusiasts. They held a magnificent event themed “Fell in Love with Wanda Changbai Mountain—The Experience Tour of Wanda Changbai Mountain International Resort.”
This event was extensively publicized and warmed up through the official Weibo account of the Wanda Changbai Mountain International Resort as well as five renowned outdoor and ski websites and their official Weibo accounts—Green Field Outdoor Network, Mafengwo, Yidong Network, Ban’er Hui, and Snowboard Zone. At the same time, 30 ski enthusiasts were selected through online recruitment.
The “Fell in Love with Wanda Changbai Mountain—The Experience Tour of Wanda Changbai Mountain International Resort” was divided into three parts: visits and experiences, a welcoming dinner, and a ski resort promotion conference. On the afternoon of September 22, the attendees visited various facilities within the resort, including the ski slopes, hotels, and the resort town. Everyone took the gondola lift to the mountaintop of the ski area, where under the bright autumn sunshine, the nearby peak of Changbai Mountain seemed within reach, and the forests dyed in layers deeply captivated everyone.
On the evening of September 22, the Wanda Changbai Mountain Resort held a grand welcome dinner at the Birch Clubhouse. During the dinner, representatives of ski enthusiasts gave impromptu speeches. They said, “Through the visits and experiences during the day, we have gained a preliminary understanding of the overall situation of the resort. The supporting facilities and conditions of the resort are comprehensive and thoughtful, the environment is beautiful and pristine, and the design of the ski slopes is especially elaborate and unique. We believe the resort will surely become a truly top-tier four-season holiday destination in China and even Asia.”
On the morning of September 23, during the “Ski Resort Promotion Conference,” representatives of the Wanda Changbai Mountain Resort provided another detailed introduction and supplementary explanation of the entire resort’s facilities, amenities, products, and hotels. Through the detailed explanations by the representatives, the guests gained a deeper and more thorough understanding of the resort.
After the promotion conference, the Wanda Changbai Mountain International Resort reached cooperation intentions with the renowned domestic outdoor websites Green Field Outdoor Network and Mafengwo, as well as three of the largest winter tourism product agencies in the northeastern region. Starting in October, sales of the resort’s winter ski vacation products will commence, with an estimated 10,000 ski product cards to be sold before December 30, 2012.
Through the activities on the 22nd and 23rd, the guests experienced the beautiful natural scenery of Changbai Mountain and the comprehensive services and facilities of the Wanda Changbai Mountain International Resort. The guests all expressed, “After the ski slopes open on November 30, we will definitely come back to the snow-covered resort to enjoy skiing and fall in love with it.”