September 29, 2012, at 9:00 AM. In the spacious conference hall of Changzhou Media Building in Jiangsu Province. The sounds of fierce bidding and bursts of laughter could be heard from time to time. What was taking place was an auction ceremony for the "EZON Yizhun" photographic watch.
Golden September, with the fragrance of osmanthus in the air. The Wujin station of the "China Photography Newspaper 2012 Taihu Lake Photography Rally," jointly organized by China Photography Newspaper and Jiangsu Photographers Association, among others, was being held here. The theme of the photography competition, "Focus on Wujin, Unleash Brilliance," not only highlighted the intensity of the event but also showcased the outstanding performance of the "EZON Yizhun" photographic watch during the activity.
The auction of the "EZON Yizhun" photographers' series photographic watch officially began. The host announced that the starting bid for this "EZON Yizhun" photographic watch was 1,000 yuan, with each bid required to be in increments of 50 yuan. As soon as he finished speaking, the first bid of "1,050 yuan" was softly called out. "1,100 yuan," "1,250 yuan," "1,300 yuan"... The bids continued to push the price of this "EZON Yizhun" photographic watch higher and higher.
When the bidding price for this photographic watch reached "1,650 yuan," the entire venue fell silent. Because everyone knew that the market retail price of this watch was "1,680 yuan." In other words, the price of the watch was about to hit the market retail price. The bidding price seemed to have reached its limit, and it appeared there was no more room for people to bid on this photographic watch. At this moment, a representative of the manufacturer of the "EZON Yizhun" photographic watch introduced to the attending photographers and enthusiasts the significant role of the various functions of this watch in photography activities, as well as its proprietary intellectual property rights. He also emphasized that this was the first multifunctional photographic watch of a domestic brand in China. A photographic watch engraved on the back with the words "China Photography Newspaper 2012 Taihu Lake Photography Rally Wujin Commemorative" is a limited, out-of-print mountaineering watch. It is a rare piece of photography equipment in future photography activities, possessing both commemorative significance and potential for appreciation.
After hearing the manufacturer's introduction, the auction bidding seemed to regain its vitality. "1,850 yuan," "1,950 yuan"—the prices easily surpassed the "2,000 yuan" mark. "2,150 yuan," "2,200 yuan"... "2,500 yuan," the bidding price had already reached an unexpectedly high level.
At this point, the bidding battle was between Mr. He from Zhangjiagang and Mr. Wu from Wuxi. It seemed that both were determined to win and wanted to take this rare out-of-print commemorative watch home.
Mr. He from Zhangjiagang had vivid memories of this commemorative watch. On August 25 of this year, at the "EZON Yizhun" photographic watch auction during the Zhangjiagang station of the "China Photography Newspaper 2012 Taihu Lake Photography Rally," the only out-of-print commemorative watch engraved with "August 2012 Zhangjiagang Commemorative" fell into the hands of a female photographer from Suzhou. The next day, at the Yixing station auction, the out-of-print commemorative watch engraved with "August 2012 Yixing Commemorative" was taken by the vice chairman of the Yixing Photographers Association. At this moment, Mr. He didn’t want to miss this opportunity again. So, during the bidding, he frequently raised his paddle, continuously driving up the price.
Mr. Wu from Wuxi, sitting at the upper end of Hall 2, appeared to be a very low-key person. But at this moment, he was Mr. He’s only competitor from Zhangjiagang. ... "2,600 yuan," "2,800 yuan," "2,900 yuan," the bidding price surged toward the "3,000 yuan" mark. "3,100 yuan," "3,200 yuan." The battle over this "EZON Yizhun" out-of-print commemorative photographic watch seemed to reach a fever pitch. The bidding price was driven up to an unbelievable level. Finally: "3,260 yuan, first time," "3,260 yuan, second time," "3,260 yuan, third time." The host finally brought down the gavel. Mr. Wu, who had won this hard-earned photographic watch, couldn’t contain his joy and raised his hands in victory.
The host asked him with interest: Why are you so focused on this watch? Why are you willing to bid without reservation to win it? Mr. Wu publicly shared his "Yizhun complex": He is a photography enthusiast who has just started out. He paid a high price to win this photographic watch, partly to express his love for photography, and partly to motivate himself to keep striving and continuously reach new heights in photographic skills. At the same time, it also expressed a photography enthusiast’s determination to support domestic photographic equipment and champion domestic photographic watches.
Mr. Wu’s passion for photography and his aspiration to support a domestic brand photographic watch received warm applause and support from all attendees.
In his thank-you speech, the representative of the "EZON Yizhun" photographic watch manufacturer first expressed gratitude to the photographers and photography enthusiasts for their support and love for the domestic brand—"EZON Yizhun" photographic watch. He hoped that the "EZON Yizhun" photographic watch series, the "EZON Yizhun" mountaineering watch series, and others would in the future provide more accurate services for photographers and photography enthusiasts during their photography activities; he also hoped that "EZON Yizhun" photographic equipment would make greater contributions to China’s photography industry.