On February 27, 2013, ISPO BEIJING 2013 — the 9th Asia Outdoor & Sports Trade Show — will kick off at the China National Convention Center. The vibrant atmosphere of sports and business, along with the enthusiasm of exhibitors and visitors, will once again ignite the still-chilly capital city of Beijing.
Top brands such as Mammut and Haglöfs will make their first appearances. With over 150 years of history, Mammut will officially enter the Chinese market in collaboration with Switzerland Tourism. Meanwhile, the leading Nordic outdoor brand Haglöfs will comprehensively showcase all its professional products that have won the ISPO AWARD throughout its brand history, establishing its premium, high-end status among Chinese consumers.
Top brands competing for the spotlight
Following the unprecedented success of the previous edition — which attracted 516 brands from 21 countries and regions and drew 24,507 professional visitors from around the world — ISPO BEIJING 2013 will continue to meet the communication and business needs of exhibitors and attendees over a four-day exhibition period.
The enthusiasm of sportswear and fashion brands has driven ISPO BEIJING to expand its scale once again, with an exhibition area exceeding 40,000 square meters. It is expected to gather over 600 global brands in outdoor, fashion, skiing, and extreme sports. Various sports brands including Alpine Pro, DC, K2, Nitro, Nordica, Northwave, Salewa, X-bionic, Kolumb, Toread, Mountain Hardwear, PROTEST, and SMITH OPTICS will present numerous unreleased new products and technological innovations.
Even more excitingly, traditional sports giants such as Adidas and Li-Ning are also launching outdoor product lines as the outdoor sports market flourishes. ISPO BEIJING 2013 will mark their first large-scale appearances in the Chinese market.
Colorful exhibition zones enrich the show
The world’s top innovation award in the sporting goods industry, the ISPO AWARD, will bring the latest award-winning products up close to audiences in Beijing. The newly established Asia Product Award will surely uncover many outstanding and innovative products from Asia and China.
Grass, mud, dry soil, gravel, rubber, and asphalt — these are the varied terrains trail runners often encounter. For the first time, ISPO BEIJING has created a running test zone simulating these six different surfaces, where numerous professional running shoe brands will offer free testing for distributors, professional athletes, and running enthusiasts, allowing them to experience the functionality and comfort of new running shoes.
Kids’ apparel and other children’s products, another hot segment in the footwear and apparel market in recent years, are also becoming a new product line that sports brands are competing to develop. Want inspiration on how to display and sell children’s sports gear in your existing stores? Come to ISPO BEIJING.
Meanwhile, the Outdoor Industry Forum, Snow Industry Forum, and Sportstyle Trend Forum will continue to share industry insights and experiences, and preview future trends. Professional skateboarders from Europe, the U.S., and China will once again gather at the ISPO Skateboarding Competition, delivering thrilling performances and competitions. Climbing walls simulating rock faces and ice surfaces will also attract top climbers from around the world to compete.
Come to ISPO・See even more！
ISPO BEIJING presents more brands, products, technologies, trends, and business opportunities, and continues to provide the best venue for old and new friends to meet and connect, establishing itself as the premier trade platform for the sports industry in the Asia-Pacific region.