The 4th Jiangsu Convention & Exhibition Forum and the Annual Conference of the Jiangsu Convention & Exhibition Industry Association were held on December 12–13, 2012, at the Suzhou Cultural Expo Center. At the conference, Zou Guofang, President of the Jiangsu Convention & Exhibition Industry Association, announced the list of provincial brand, outstanding, and innovative exhibitions. The Asia Outdoor Show (short for "Asia Outdoor Exhibition"), organized by Nanjing Ningfei International Exhibition Co., Ltd., was among those recognized”), was included in the list and awarded the title of "Jiangsu Provincial Brand Exhibition"”.
Li Hao, General Manager of Nanjing Ningfei International Exhibition Co., Ltd. and Project Director of the Asia Outdoor Show, attended the meeting and shared the successful experience and insights of the Asia Outdoor Show with government leaders, convention & exhibition industry experts, and enterprise representatives. The success of the Asia Outdoor Show can be attributed to the following key factors:
1. The Asia Outdoor Show has the right theme and positioning, responding to the development needs of China's outdoor market;
2. It has deep cooperation with the European Outdoor Show and receives strong support from it;
3. The Asia Outdoor Show collaborates comprehensively with numerous media outlets, achieving high media exposure;
4. The Asia Outdoor Show has a project team that is continuously learning, hardworking, and passionate about the industry;
5. Lastly, and very importantly, the show has received strong support from the Nanjing Municipal Government, the Trade Promotion Council, the Convention & Exhibition Office, and the Ministry of Commerce of China.
The Asia Outdoor Show was established in Nanjing in 2006. After seven years of careful cultivation, it has grown into the largest and most brand-rich professional outdoor exhibition in Asia, and the third-largest professional outdoor exhibition in the world after the European Outdoor Show and the Outdoor Retailer Show in Salt Lake City, USA. The awarding of the "Jiangsu Provincial Brand Exhibition" is a full affirmation and recognition of the Asia Outdoor Show, and will continue to encourage it to explore and develop further, striving to provide the best platform for the sustainable growth of the sports goods market in Asia and even the world.