The internationally renowned outdoor and ski brand PHENIX has, since its official entry into the Chinese market in 2011, earned high recognition from outdoor enthusiasts and fashion-conscious individuals alike for its unique product style that combines professionalism with fashion. Over the past two years, it has maintained steady and continuous growth, achieving strong performance across all sales channels. By the end of November, the 2012 market and sales targets had been fully and exceed.
In 2013, PHENIX will make a strong push into the professional outdoor and ski markets, offering more fashion-forward, professional outdoor gear to broaden choices for outdoor enthusiasts and add new vibrancy to outdoor activities. It will also create more opportunities and convenience for fashion-oriented individuals to engage with and learn about outdoor sports.

The PHENIX 2013 Autumn/Winter Order Fair will be held on January 8–9, 2013, in Beijing. Outdoor and ski retailers from across the country, as well as those interested in joining the outdoor retail industry, are cordially invited to visit and discuss business. We look forward to your presence and offer you refreshing outdoor and ski fashion designs, professional products integrating top-tier international technology, and enthusiastic, expert service.
For inquiries regarding attendance, please contact Mr. Wang from PHENIX (China) Sales Department: Tel: 010 7119210–1604, Mobile: 18210956798